Take away 2014 and usher in 2015. In 2014, for the TV box market, it was undoubtedly a turbulent year. In the case of originally good development, the combined boxing in the SARFT completely collapsed. Fortunately, after the adjustment and cooperation of television box manufacturers and licensees, the TV box market began to slowly recover at the end of 2014. However, after the suppression of the SARFT, how to restore consumer confidence in the TV box will become a common issue for all television boxes in 2015.
Restore consumer confidence
A media ban imposed by the General Administration of Broadcasting in June 2014 put an end to the hopes of numerous television box users and users who are ready to purchase television boxes. Then, the SARFT issued a series of bans in succession, making the TV box market sink into the bottom. The sales volume of television boxes has dropped sharply, and consumers’ acceptance of television boxes has also decreased significantly. Many users are still watching the TV box can not buy the problem. Although only half a year, radio and television did not have any more action, and television box manufacturers also began to release new products in succession. However, the haze of radio and television in the hearts of consumers has always been lingering. Although there is basically no difference between the use of TV boxes and the ban. But lost trust often requires more to be able to recover. How to restore consumer confidence in TV boxes in 2015 is a difficult problem for all TV box manufacturers.
Cost-effective products are still the mainstream
Judging from the sales volume of TV boxes in 2014, the top rankings are basically those products that are mainly affordable, while high-end TV box products seem to be only a symbol of brand technology and strength. In fact, this point can be answered from the application characteristics of the TV box itself. At present, mainstream TV box consumer groups, buying TV boxes are basically used to watch online video, for other requirements such as the Internet, playing games are not too concerned about. But only watching high-definition video, the general performance of the TV box is sufficient to meet our needs, without the need for ultra-high hardware performance. And this will still be the case in 2015. However, with the outbreak of video games in 2015, market share may change, but cost-effective products are still the mainstream.
TV game outbreak
The outbreak of video games in 2015 will become inevitable. After all, living room entertainment has encountered bottlenecks in the development of video methods and it is difficult to make rapid progress. The video game industry as a new body, will inevitably usher in a big explosion. At the beginning of this year, there were two major Android game consoles, the Great Chief Game Console and the 1905 Game Console. The built-in large-scale game application is still quite commendable. And Mr. Zhang Weiming, the Shallot game, also stated that there will be major game titles in 2015 and the number will reach about 100. Although video games have not yet become the mainstream of living room entertainment, 2015 will surely have a good development prospect as the first year of video games.
After H.265 became 4K
In 2014, the term 4K became a popular vocabulary in the smart TV and TV box market. However, the broadcast capability of 4K video is actually a beautiful bubble for us in 2014. For the entire market, it is just a publicity gimmick. Entering the 4K word in 2015 may continue to be hot, after all, the source of the film is constantly increasing. Perhaps it will slowly sink, because there are not many 4K sources, but also limited by the network factor. If 4K wants to become mainstream, it seems impossible to reach 2015, and we can only slowly look forward to it. And after the 4K unloading gimmick, will it be the word to take over? H.265 decoding appeared in front of us with a strong attitude in early 2015. Several TV box products that were newly introduced have almost all H.265 decoding capabilities, and 4K playback capability no longer seems to be the focus of television box manufacturers. . But can H.265 decoding really be fully used by us in 2015? The answer is obviously also negative, because the source of H.265 decoding is also quite scarce. I only read the H.265 area in some TV boxes, and the source of the film is quite limited. H.265 decoding, there is a gimmick to replace the 4K. However, it is believed that H.265 decoding will eventually become mainstream. And then I believe that the TV box will give us another gimmick, let us chase.
Radio and television policy is still the key
Although early 2015 seems to be more beautiful, but with the lessons learned in 2014, we have to carefully watch the movement of radio and television. In the near future, although there are many new television boxes available, there are rumors that the SARFT has begun tightening control, and many television boxes submitted for trial have not been approved because of the problem of installing third-party applications with USB interfaces. Therefore, the SARFT policy will remain the key to the development of the TV box market.
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