Everyone knows that the main cost of LCD TVs is the LCD screen, which accounts for 70-80% of the cost. Now, with the popularity of smart TVs, will the status quo change?
In fact, the situation is still the case, the cost of the TV chip is still only a small magnitude (about 20 US dollars) relative to the LCD screen, but the quality of the chip used directly affects the sense of experience of all aspects of the smart TV. The TV chip with the highest exposure in the smart TV industry is not MSD6A928. However, this hot word may soon change because MStar once again released the 2016 strongest TV chip: Aurora 6A938.
Speaking here, I believe many netizens will ask: Who is MStar? What changes can the Aurora 6A938 bring?
For MStar, it is appropriate to describe him as a "low-key chip king." Why is it low-key? Because his name always appears too little. Why is it king? After reading the following sets of figures, I believe you have some understanding.
In 2007, MStar became the largest TV chip supplier in the Chinese mainland market;
6 years NO1, since 2009, MStar has become the world's largest TV chip supplier, continues today;
100 million, MStar sells more than 100 million TV chips each year;
50%, MStar provides chips for global smart TV manufacturers, including Samsung, LG, TCL, Xiaomi, LeTV, Skyworth, etc., and their chips account for more than 50%.
When it comes to chips, perhaps more people think of Qualcomm. We also know that Qualcomm's overall chip design level is indeed very strong, but there are specializations in the industry. We know that Qualcomm is the most powerful baseband chip. This is the biggest advantage in the mobile terminal. , But TV products do not need this, the biggest selling point of TV new products is whether it can output better picture quality. This is undoubtedly a better plan for MStar than high-tech. This is also the first year that MStar has occupied the first place in TV chip field. The important reason.
In the field of television chips, the changes are also very large, from the earliest Europeans like Philips, Micronas, to the United States, some like Pixelworks, Genesis, to realtek, Novatek, and then to mainland China's Amlogic, Hass, etc. And so on, the opponent has changed wave after wave, and the first place will always be MStar.
Next, we have to look at why MStar's latest release of Aurora 6A938 is currently the "strongest TV chip"? First of all, MStar's mission for the 9 series is the flagship TV chip. From the previous 6A918, 6A928, to today's Aurora 6A938 is the hottest word in the TV chip field. Follow-up will certainly appear 948, 958, 968 and so on, and their emergence represents the "top level" in the field of television chips.
Fast, experience fast
Cool, quality should be cool
To be cool, the quality of the TV must be good enough. Aurora 6A938 is specially designed for the characteristics of Internet video, specially developed 臻 color engine, debounce function, anti-noise function, advanced color processing, and HDR high dynamic range support, enabling users to get a better experience when watching Internet OTT video .
Yue, the sound is good
MStar chip's outstanding computing ability can provide support for various third-party audio technologies such as Dolby, DTS, etc., to create TV products with superior sound quality.
Strong and powerful
Aurora 6A938 supports global mainstream 4K encoding formats such as HEVC, VP9, ​​H264, and so on. It integrates MStar's exclusive patented Super decoding technology Ultra-VDEC, and even provides two-way multi-channel decoding capabilities, providing an experience for future OTT video. More possibilities.
It is reported that the Aurora 6A938 will be fully applied to smart TVs from the second quarter, which means that the next major new color TV companies will release new products, especially flagship smart TVs, which are likely to use the Aurora 6A938. Netizens can Look forward to it.
In fact, the situation is still the case, the cost of the TV chip is still only a small magnitude (about 20 US dollars) relative to the LCD screen, but the quality of the chip used directly affects the sense of experience of all aspects of the smart TV. The TV chip with the highest exposure in the smart TV industry is not MSD6A928. However, this hot word may soon change because MStar once again released the 2016 strongest TV chip: Aurora 6A938.
Speaking here, I believe many netizens will ask: Who is MStar? What changes can the Aurora 6A938 bring?
For MStar, it is appropriate to describe him as a "low-key chip king." Why is it low-key? Because his name always appears too little. Why is it king? After reading the following sets of figures, I believe you have some understanding.
In 2007, MStar became the largest TV chip supplier in the Chinese mainland market;
6 years NO1, since 2009, MStar has become the world's largest TV chip supplier, continues today;
100 million, MStar sells more than 100 million TV chips each year;
50%, MStar provides chips for global smart TV manufacturers, including Samsung, LG, TCL, Xiaomi, LeTV, Skyworth, etc., and their chips account for more than 50%.
When it comes to chips, perhaps more people think of Qualcomm. We also know that Qualcomm's overall chip design level is indeed very strong, but there are specializations in the industry. We know that Qualcomm is the most powerful baseband chip. This is the biggest advantage in the mobile terminal. , But TV products do not need this, the biggest selling point of TV new products is whether it can output better picture quality. This is undoubtedly a better plan for MStar than high-tech. This is also the first year that MStar has occupied the first place in TV chip field. The important reason.
In the field of television chips, the changes are also very large, from the earliest Europeans like Philips, Micronas, to the United States, some like Pixelworks, Genesis, to realtek, Novatek, and then to mainland China's Amlogic, Hass, etc. And so on, the opponent has changed wave after wave, and the first place will always be MStar.
Next, we have to look at why MStar's latest release of Aurora 6A938 is currently the "strongest TV chip"? First of all, MStar's mission for the 9 series is the flagship TV chip. From the previous 6A918, 6A928, to today's Aurora 6A938 is the hottest word in the TV chip field. Follow-up will certainly appear 948, 958, 968 and so on, and their emergence represents the "top level" in the field of television chips.
The release of the Aurora 6A938 in the end how strong, summarized down there are four main points: fast, cool, happy, strong.
Fast, experience fast
The Aurora 6A938's "brain" uses the current best Cortex A72. The core engine that drives the brain is the MStar Core Turbo. This is Star's true multi-core drive engine for TV. The GPU is equipped with ARM's latest Mali T820. Under 4K2K conditions, the game and interactive UI can be up to 60fps, and the control is very smooth. There is currently DDR4, which has just been used by the industry, with 96-bit memory data transmission bandwidth, 2.4Ghz frequency, and a total bandwidth of 28.8G. It provides a 4K content processing and graphic computing highway for data transmission.
Do not try to run a sub-point, from the scene of the security Bunny V6.0's running results can see that the total score reached more than 66,000 points, I am afraid that there are currently few smart TVs to achieve this score.
Cool, quality should be cool
To be cool, the quality of the TV must be good enough. Aurora 6A938 is specially designed for the characteristics of Internet video, specially developed 臻 color engine, debounce function, anti-noise function, advanced color processing, and HDR high dynamic range support, enabling users to get a better experience when watching Internet OTT video .
Yue, the sound is good
MStar chip's outstanding computing ability can provide support for various third-party audio technologies such as Dolby, DTS, etc., to create TV products with superior sound quality.
Strong and powerful
Aurora 6A938 supports global mainstream 4K encoding formats such as HEVC, VP9, ​​H264, and so on. It integrates MStar's exclusive patented Super decoding technology Ultra-VDEC, and even provides two-way multi-channel decoding capabilities, providing an experience for future OTT video. More possibilities.
It is reported that the Aurora 6A938 will be fully applied to smart TVs from the second quarter, which means that the next major new color TV companies will release new products, especially flagship smart TVs, which are likely to use the Aurora 6A938. Netizens can Look forward to it.