Apple's new watchOS and Apple Watch are coming too late.

Although the Apple Watch Series 2 sold for only two weeks in the third quarter, Apple is still far ahead of the smart watch market this season.

IDC's data shows that global smartwatch shipments in the third quarter of this year were 2.7 million units, compared with 48.4% in the same quarter last year. This quarter, Apple Watch market share reached 41.3%, sales of about 1.1 million, and in the third quarter of last year, Apple Apple Watch sold a total of 3.9 million.

The smart watch manufacturer that followed was Garmin. In the third quarter, they sold about 600,000 watches, and Samsung ranked third with 400,000.

The serious decline in the sales of smart watches is the fault of Apple's "procrastination"?

IDC said: "Apple's new version of watchOS and Apple Watch are coming too late, many users have chosen to hold the currency to buy. In addition, Google (microblogging) Android Wear 2.0 delayed release also allows OEMs to slow down, they can only use The existing old products continue to fight the market, so the sales of smart watches fell sharply this season."

Data on the new Apple Watch release date shows that many of the original Apple Watch users have pre-ordered new watches. In addition, millennials began to become the main force of pre-order, they bought 39% of Apple Watch Series 2.

Women have also become fans of the new Apple Watch, which accounts for 26% of the number of appointments, compared with only 20% on the original Apple Watch. In addition, the Apple Watch with 42mm mirror is clearly more popular, with 66.6% of users choosing a larger version of the screen.

In September of this year, Apple Watch Series 2 was born with the iPhone 7, its appearance has not changed, but replaced with a new dual-core processor, equipped with GPS chips and larger batteries, while waterproof has become the watch's Standard.

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