CEE Asia 2016 Consumer Electronics Show

Consumer Electronics Expo (CEE) is exclusively contracted by Baisen International Exhibition Co., Ltd. The 15th CEE officially changed its name from 2016 to: China International Electronic Information Industry Expo. It aims to promote close integration of cutting-edge electronics and modern life. With brand owners to develop domestic sales and foreign trade markets, promote the improvement of the global marketing network layout, enhance brand awareness and influence. Held annually in Beijing, the capital of China, is China's most influential consumer electronics show. The exhibition provides excellent promotion platforms and professional services for high-quality and innovative electronic companies, displaying all new technologies, new designs, and new products in the enterprise, highlighting the corporate style and enhancing the brand's strength.

Although the demand for smart homes has been high in recent years, in the current smart home market with a market size of RMB 124 billion in China, there is no company or product that really allows users to pay without hesitation. As a result, smart homes have shown a tendency of overheating, and the voice of doubt has become more and more intense. However, in the face of the smart home market that has gradually cooled down after the boom, it seems that a new era is approaching and a large number of manufacturers are also paying more and more attention to the contents of smart home platforms. Breaking through the content, it has become a new ecology of smart home.

After the craze, smart homes are cold

After several stages of development, smart home ushered in a new turning point, according to "China's smart home equipment industry development environment and market demand forecast analysis report forward" analysis, with BAT, Jingdong, Google, Apple, Microsoft and other representatives The Internet giants, with the participation of traditional electrical giants such as Siemens, Samsung, LG, and Haier, have enabled domestic smart home products and technologies to display a flourishing picture. As technology continues to mature, the industry has entered a rapid growth period. China's smart home market in 2009 reached 42 billion yuan, and it is expected to reach 124 billion yuan in 2015. In addition, according to statistics, China's wealthy class households account for 10% of the urban population, and the total smart home market for these people is estimated to be around 14 million units.

When the smart home has become a new blue ocean, it is regarded as an important entrance to the mobile Internet. The smart home market has also attracted more and more giants to join. From Google’s announcement of the acquisition of Nest, to Alibaba and Philips to launch an intellectually-controlled air purifier; to Tsinghua Tongfang’s launch of cloud cans for smart home products; to Baidu’s establishment of a smart hardware platform, Baidu’s glasses, Baidu’s chopsticks search, and small projects , Baidu video sticks and other smart products; Xiaomi shares in the United States in the smart home industry chain cooperation.

Although more and more giants have launched more and more products to meet people’s needs for smart homes, smart homes have gradually created beautiful scenes for people’s lives, but consumers’ awareness of these smart home products has become more apparent. It's a far cry from the insiders, and in their opinion these so-called smart products are obviously not so practical.

On the one hand, smart homes create a better living environment for people's lives. On the other hand, they are consumers who lack awareness of smart homes. For a time, smart homes that are in full swing in the air have been hit by a cold current. So, under such circumstances, how should smart home platforms allow users to experience a unique smart home experience at the moment?

Lagging service, inadequate functionality, and insufficient content experience create new opportunities for development

As smart homes start relatively late in the country, consumers lack professional guidance, and the market is not specifically cultivated for this. As a result, their understanding of smart homes is too natural to accept these new things, and the smart home market has to mature. It takes a relatively long time. In this process, most smart homes are difficult to solve from the current user needs and help current users solve current problems. This leads to insufficient user experience for mass smart home products and to current smart home entrepreneurs. They brought new opportunities for development.

1, industry standards difficult to uniform services lag

Because of the late start, low barriers, and poor standards, it is not uncommon for after-sales services in the smart home market to lag. But relatively speaking, the smart home system itself has a certain degree of complexity. Once a problem arises, if problems such as maintenance and maintenance cannot be solved within a short time, the user experience of the entire product will be extremely affected.

Until now, smart home manufacturers' after-sales service has always been criticized by users. Once problems arise with the use of equipment, timely professional repairs are not available. This undoubtedly left a sequelae for the use of smart homes. It is difficult to maintain the smart home system during use. It is very fragile.

2, features fancy but too tasteless core content

In addition, various smart home products have emerged on the market today, including smart boxes, smart routers, smart TVs, and smart marketing. Take smart TVs as an example. Although current smart TVs can be an all-round assistant in people's smart life, watching movies, playing games, and listening to music are all mastery, sometimes there are always some tasteless features that are particularly noticeable. The location above.

In addition to this, whether it is a movie or a game or music, due to the current domestic emphasis on copyright is also increasing, all types of smart home platforms do not have a strong capital to buy a lot of copyright, resulting in the smart home platform The content is not perfect enough, not timely enough. That is, under such circumstances, smart home has gradually entered an era of content.

After calm, spell content era or will come

Today's Internet+ applications have become more and more widespread. Educational Internet+, Internet+Medical, Internet+Finance, etc. have also become a trend. Under this form, the products and functions of smart home access have already become a trend. Imperative.

In this era, content is the most important, but high-quality, differentiated content is rather lacking. It is precisely because of the need to differentiate the content of the content, starting from the subdivision to create vertical content has become a subdivision of smart home products from the content of the direction of breakthrough.