Cook Talks about Apple AR Plan and Looks at Its Mainstream Prospects

[Global Science and Technology Comprehensive Report] In the past six months, Apple CEO Tim Cook has talked about Augmented Reality (AR) technology in media interviews and it seems to indicate that Apple will take action in this area. According to foreign media reports on February 12th, despite not showing specific products, Cook revisited the reason why AR technology and the company are optimistic about AR technology in the interview. According to Cook, the biggest difference between AR and virtual reality (VR) is that people interact with the real world through AR. In contrast, wearing a VR helmet, he is immersed in another virtual world, as if to isolate himself from reality. He said that I am very excited about AR. Most people do not want to be isolated from the world for a long time. In this era, you cannot do that. With AR, you can achieve a combination of virtual reality and harmony. Cooke is optimistic about AR's prospects and believes that it will be similar to smart phones and will become popularized in the future. It will become a basic equipment for manpower. However, before becoming mainstream, AR will obviously continue to improve R&D. Will Apple be an independent AR helmet, or will it be integrated into the iPhone camera, or both? When does Apple release AR equipment? At this point, Apple's use of AR technology is equally curious. However, if Apple chooses to integrate AR on the iPhone, it may be more of a software-based technology, and the possibility of leaking information in advance will be greatly reduced compared to the need to outsource manufacturers of AR helmets. If the hypothesis is true, it may be difficult to see it before the official release, but in any case, the industry and fruit powder are full of expectations for Apple's new ideas. On the other hand, Apple's AR plan also seems to meet Trump's policies. Analysts said that in Trump’s plan to revive the U.S. economy, this $1.6 trillion opportunity may be hidden. According to Apple’s past performance, investment appears to be an excellent time. (Internship Compilation: Wu Xinyuan Reviewer: Li Zongze)