From product launches to dealer conferences to celebrity endorsements, companies are selling their products in a variety of ways; from the Guangya exhibition to the autumn fair to the light fair, a round of exhibitions emerges endlessly. However, whether it is their own single-handedly or through the promotion of other channels, the expansion of the sales network and the promotion of the brand have all put on an important agenda. The golden autumn season is approaching, and the lighting industry will usher in the annual industry event - Guzhen Light Fair. The prelude to the marketing stage will be opened again.
Many people say that the Guzhen Light Fair is a product of the right place. Xiao Hui, general manager of Zhongshan Vase Lighting Co., Ltd., strongly agrees. The Guzhen Light Fair coincides with the Guangzhou Autumn Fair, and it can continue to be fired by the rest of the temperature; in addition, relying on mountains to eat mountains, relying on water to eat water. The Guzhen Light Fair can take advantage of the “China Light Capital†in the ancient town to seize the market opportunity; moreover, most of the ancient towns are made of lights, and the overall operation produces an unparalleled scale advantage.
Speaking of the reasons for this exhibition, Mr. Xiao said: "From a philosophical point of view, external factors can play a role in promoting development. Now the Guzhen Light Fair has prepared the ship, only waiting for us to raise the sails." Will be an important bridge. On the one hand, we will pin for the enterprises and merchants, so that more people can understand the lighting; on the other hand, the same industry can also learn from each other with this opportunity to learn from each other and learn from each other's strengths. The launch of new products is always market-oriented, and the Light Expo also acts as a weather vane. In particular, products such as lanterns are designed to be simple, and the styles are changed in three or five days. If the information is known to be slow, it must be eliminated by the market. Through close-to-face communication with customers, customers can also deepen their understanding, know what products you do, and where the advantages of the products are.
Although there is still more than a month from the Expo, the Vase has entered a tight preparatory stage. I hope that Fanshi can borrow a lot from the light fair.
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