With China's policy support for the photovoltaic industry, as the necessity of photovoltaic power generation - the sales of inverters are increasing year by year, the photovoltaic inverter industry has entered a stage of rapid growth. In terms of the domestic market, driven by the continued growth in installed capacity, the shipments of inverter companies in China in 2013 exceeded 13 Gw, accounting for 26% of the global market. Another forecast is that the market capacity will reach 56 in 2014-2015. 100 million yuan, 5.7 billion yuan.
As the market grows bigger and bigger, competition has intensified. The big-name enterprises represented by Huawei have settled in. The new-star enterprises represented by Guruvat have thrived, and the competition in the inverter market has been continuously upgraded and the polarization has begun to appear.
In 2010, Huawei cut into the field of photovoltaic inverters. In the past 13 years, Huawei began to ship in large areas in China. At present, it has established a large influence in the string type market. Some people in the industry said that "When Huawei enters, it will invest a lot of manpower, material resources and other resources to quickly reduce costs, seize the market at low cost, and expand its market share." In 2014, Huawei's inverter sales target was 4GW, in the first half, Orders have been accumulated over 2GW.
As a representative of big-name companies, Huawei's cut-off has had a huge impact on the competition situation both in terms of technology and price; and another representative company in the inverter field is a major breakthrough in the “conversion efficiency†level in the near future. Guruwatt New Energy.
Guruwate New Energy was also established in 2010. It started with the export of string inverters, with mature technology and rapid development. Currently, it can stabilize the top five competitors in domestic inverters, while in the case of string inverters. More prominent, you can enter the top three. Compared with other domestic inverter companies that have started to export, Guruwatt has achieved balanced development between string-type and centralized inverters, and has a wealth of installation case support. I believe this will also become it. A powerful weapon to compete with Huawei and other big-name companies.
Some people are happy that there must be some people worry. In such a fierce competitive environment in China, Huawei’s strong entry and the rise of emerging companies such as Guruwatt have brought the competition in the inverter market to a new stage, and the industry watershed has begun to appear.
According to industry sources, in the recent bidding, the centralized inverters once again reported low prices. The bare metal prices of individual enterprises were reported at a minimum of 0.27 yuan/watt, and the price of first-line brands was also around 0.3 yuan/watt. This shows that China's inverter industry has entered the stage of “melodyâ€. The advantages of the first group army represented by Huawei, Sunshine Power, Guruwatt and other enterprises have gradually become obvious, and some old enterprises or new enterprises that have no technical strength and no cost advantage have begun to sway in the market tide.
From disorderly competition to watershed, I believe that with the step-by-step explosion of the domestic PV market, the large-scale survival of the fittest in the inverter industry is coming.
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