Iqiyi won the exclusive online live broadcast of CCTV Spring Festival Gala



Bianews reported that iQiyi announced today that it has obtained the exclusive live streaming rights for domestic and overseas CCTV 2015 Spring Festival Gala. It will be broadcast live on the New Year's Eve for the first time through the iQiYi platform for the live broadcast of the Spring Festival Gala, and will provide live, on-demand services quickly after the end of the live broadcast.

At the same time, when the CCTV Spring Festival Gala on-demand rights to spend the love of Qiyi, iQiyi PC + mobile, variety + entertainment's exclusive on-demand naming rights have been grabbed by cold tea leader Wang Laoji.

The online video platform outside CCTV was held live together on the night of New Year's Eve. It was the first time in 30 years since the CCTV Spring Festival Gala.

Idiom Chief Content Officer Ma Dong introduced that, in addition to the exclusive live broadcast of the Spring Festival Gala, on-demand, during the Spring Festival, iQIYI will also mobilize high quality resources such as variety shows, entertainment, home-made programs, etc., through the Spring Festival Evening special events and iQiyi. Flight, entertainment, fierce return, entertainment events and other multi-play trump card entertainment self-made programs, all-round coverage of CCTV Spring Festival night planning, rehearsal, and other front and back scene wonderful stories.

As the annual New Year’s Eve feast, CCTV Spring Festival Gala has always been an indispensable part of the global Chinese “New Year's Eve”. It has maintained the highest ratings of all shows for 30 years, the same as the World Cup, etc. This kind of content resource is a video website. The food of the fight.
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