The annual "Samsung China Forum" was held recently and the "localization strategy" became the focus of this conference. The first full-size Chinese gaming notebook "Hyun Long Knight", Galaxy C Pro series mobile phones for Chinese users, QLED light quality sub-dial TV, Pan Dao feast refrigerator, FlexWash washing machine, and curved Quantum dot display and many other new products unveiled . Kim Jung-tai, president of Samsung Electronics in Greater China, also actively expressed at the forum: "Samsung Electronics is accelerating the process of localization, launching more outstanding products for Chinese consumers, maximizing user experience and value, and committing itself to being a company favored by the Chinese people. ."
Samsung officially entered the Chinese market in 1992. In the past 25 years, Samsung’s localization road has already surpassed the product level and gradually expanded to complete product systems such as R&D, design, production, procurement, and sales.
Understand the needs of Chinese consumers and develop localized products for the Chinese market
Paying attention to the Chinese market and satisfying the needs of Chinese consumers has been imperceptibly embodied in its products and services in the localization process of Samsung.
In the era of the emergence of smart phones, Samsung has given the Chinese version of mobile phones a distinctive design that is different from international models, such as “dual card dual standbyâ€, as well as “high-end mobile phones that are only sold in China, such as dual screen clamshellsâ€. In 2016, Samsung launched a mid-range mobile phone Galaxy C series for the Chinese market, where C stands for China and currently only sells in China. The C series was designed and led entirely by the Chinese team. According to the needs of the Chinese market, the social camera, red envelope assistant, and pseudo base station shielding functions were improved, as well as various features such as "one-finger second payment" and bus card cooperation between Samsung Pay and Alipay.
The first game notebook released on the "Samsung China Forum" not only has a Chinese name "Hyun Long Knight" with Chinese characteristics, but also incorporates the "Dragon" element in the design, and the unique "Dragon". The scale heat is designed to take into account the game player's use needs and the heat dissipation function is strong. It is understood that this is the first time that the Samsung notebook has a Chinese product name, and even uses the Longan LOGO as the global game logo of the Samsung PC.
In addition to the game, Samsung is another heavyweight product of this year, Notebook 9, officially named Samsung's "Star" notebook in China. From its name, it is also intended to consider Chinese local culture in order to obtain consumer recognition and resonance. .
The Galaxy C Pro series also appeared on the Samsung China forum, an upgraded version of the C series custom developed by Chinese local teams for Chinese consumers: young Chinese consumer groups love social entertainment experiences, and will be forward-looking for self-timers. The camera has been upgraded to 16 million pixels and is equipped with the Light+ algorithm for self-portraits. It also uses localized applications such as real-time ear-return and patrol, which also makes social entertainment more convenient.
In order to study in depth the habits of Chinese consumers, Samsung Electronics also established the Samsung Life Research Lab and the “Gaileshi Community†to gather users in China to understand the Chinese market users and listen to the users’ real feedback in order to optimize products and services. quality.
From design, research and development to sales, after-sales, complete Chinese localization layout
Since entering China in 1992, Samsung Electronics has not stopped merely investing in and building factories, but has gradually deployed the entire product system including design, R&D, procurement, production, and after-sales to the Chinese market.
As early as 2000, Samsung Electronics established the Samsung Electronics China Communications Research Institute in Beijing to undertake software and hardware development of communication terminals, multimedia software development, third-generation mobile communication standards and fourth-generation communication technology research, and communication system software development. Waiting for the development of many cutting-edge technologies.
In May 2014, Samsung invested in Xi’an Semiconductor Factory in Xi’an and began production of the world’s most advanced 10-nanometer “V-NAND†flash memory chip. This is also one of the largest foreign investment projects since China’s reform and opening up. .
The data from Samsung shows that so far Samsung has formed seven pillars in China, with 14 production bases, 10 R&D bases, 11 sales bases, 4447 service centers, and approximately 60,000 employees, accounting for 21% of global employees. .
Firmly "share business" concept and contribute to Chinese society
The newly released "China Enterprise Public Welfare Research Report" shows that Samsung Electronics is ahead of other major consumer electronics companies. In the more than 10 years since he joined Chinese public welfare, Samsung has always adhered to the core corporate philosophy of “sharing businessâ€. Regardless of last year's floods in Wuhan, Hubei Province, or the earlier natural disasters such as the Wenchuan earthquake, the Yushu earthquake, the Lushan earthquake, and the Ludian earthquake, Samsung has actively donated money and participated in disaster relief operations to fulfill its corporate social responsibilities.
At the same time, as a leading innovative technology company, Samsung has also adopted such technologies as Smart School, Samsung Tech Expert, Solve for Tomorrow in China. SMART SONO SCHOOL Samsung Smart Ultrasound Public Welfare Training Project, Care Drive, Nanum Village and Planet First, Launching People, etc.
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