List of sample survey results of LED brand merchants in some markets nationwide
In December 2008, Bai Jiansheng, general manager of Philips Xinke, pointed out that LED is currently used in context and outdoor lighting, with a market share of only 5%. In the next three years, the global LED lighting market will grow at a rate of 30% per year.
The huge market potential makes LED become the cake that domestic and foreign lighting and lighting companies are vying for. Ford, known for its commercial office lighting and LED street lighting, has successfully developed the world's largest power LED street light with a power of 480W. Its chairman, Shi Jie, said that in the future, it will continue to innovate and research and develop LED series products in various lighting fields, and will enter the high-end field of LED light sources.
The fierce competition in the LED market has made companies realize the importance of product innovation and channel development. Heshan Yinyu continues to exert its efforts in the urban landscape public lighting project; Honeywell Langen has fully used the newly launched LED small particle fluorescent tube to the Wal-Mart supermarket in Beijing; a group of LED brand enterprises in Guzhen also showed that they should not be small The strength of the company; the old companies Auman and Greenman launched new products this year, and firmly consolidate their market share at home and abroad, and strive to increase the brand's influence again; Shanmu display frequently appeared in various large-scale exhibitions, becoming the most active enterprise one. It can be seen that with the continuous maturity of LED technology, the domestic market will become the key target of LED enterprises.
Market analysis
Although the lighting industry is generally affected by the economic crisis this year, the sales volume of the six major regions has basically increased steadily. The main reason is that the demand for LEDs has increased generally throughout the year. Among them, the sales volume of merchants in East China increased the most, and local merchants invested heavily in advertising and manpower this year, and followed the project. Merchants in North China believe that the launch of some new products has stimulated sales, and engineering projects have also played a role. Merchants in Central and South China believe that the local market is seriously affected by the economic environment this year, and sales in places with large demand are large. Businesses in the northwest and southwest are generally considered to be the most important for propaganda and engineering follow-up, followed by store decoration and new product launches. In general, the main factors for the increase and decrease of sales of various brands this year are the support of manufacturers' advertising, promotion and engineering follow-up.
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