[Text / Gaogong LED Yue Mengdi] Into the office of the domestic marketing department of Mulinsen in Xiaolan, Zhongshan, Sun Shaofeng is guiding a job with a colleague. After a while he came over and sat on the chair opposite the author, holding up a large enamel tank, and the other hand swayed the big Pu fan of the grandmother's generation decades ago. The author is funny with him, how can I not use the feather fan, he laughed, Zhuge Liang? Then I talked with the author about the recent hot map of Zhuge Liang on the Internet.
Young people who have been recruited with Yao Ming
Sun Shaofeng, Marketing Director of Mulinsen (022745.SZ). In the woods, Linsen has been playing for 11 years, and he has been in the heart of the company's operation, but never said it. "Over the years, I have never had my own ideas, just follow the company's pace." Sun Shaofeng said.
This is of course only his humility, and everyone who has contacted Sun Shaofeng knows that he is talented and somewhat biting.
For the temperament, Sun Shaofeng does not deny it, but he believes that his temperament is more technically. For work, he believes that 120% of the work should be invested and hard work, because the market publicity work, the role of long-term effect, the logic is relatively vague, the assessment is not easy, "but if you breathe a sigh of relief, the future may vent "We have a lot of strength," Sun Shaofeng took the enamel tank and drank the tea. "This is sometimes not a person's sentiment, but to convey it to others through such an attitude."
In fact, Sun Xiaofeng, who was sitting across from the face and wearing a framed glasses, was a basketball enthusiast.
"I also played with Yao Ming." He understated the tone and asked the author to think he was joking. However, this is not a joke. When studying in Shanghai, young Sun Shaofeng often played basketball with friends. In the opening game of the "Lanhua Cup" that year, their team's opponents happened to be Yao Ming's team. "At that time, Yao Ming had no fame, and we didn't know him." There was no sigh in the tone of his author. It was still whispering. "Although I worked hard, I scored a three-pointer, but the difference in strength. Still a bit big."
Clouds and light winds are also part of Sun Shaofeng's character.
Do branding and raising children
It is not easy and fun to work under the famous Mu Linsen and the famous Sun Dong (here, Sun Qinghuan).
Mulinsen started from LED packaging and grew into the largest packaging company in the country. The same "high-altitude and high-scoring" policy has made Mulinsen have to spend a lot of thought on the construction of the brand on the road of drastic march.
As the head of the product marketing department of the domestic marketing center of such a listed company, Sun Shaofeng has his own unique insights into the brand. “Being a brand is like raising a child.†He used a very simple and easy-to-understand metaphor to train a child. In the process of growing up, you will not stop training him because of some immediate interests, but in the long run. Let him grow and accumulate potential energy.
Brand brand, white is quality and word of mouth, product quality is the soul of the enterprise, and word of mouth is the precipitation of increasing age. To put it bluntly, branding is the process of accumulating potential energy. Maybe you can't see the effect in the short term, and you can't bring direct transactions or benefits. But for the enterprise, especially for the big companies that want to become a popular column for long-term development, brand building is especially important.
Aggressive Mu Linsen
"Crouching, attacking, hitting the middle." As everyone knows, Mulinsen has always won by scale, and the market is in a big way.
For a long time, Mulinsen has been accustomed to combining market demand, based on the public and mainstream technologies and products, winning a large amount and stability. Therefore, there is a stereotype in the market that Mulinsen is not keen on new technologies and new models. "But actually, we are very fond of learning, and our mentality is also very positive." Sun Shaofeng leisurely opposed it, but only more pragmatic.
The industry is progressing, the market is developing, and how will the next road of Mulinsen go? In Sun Shaofeng's view, the cost-effective products + high-end brands are the long-term development of the company.
Sun Shaofeng believes that the role of early Mulinsen in the domestic LED industry is more like the fact that Ford Motors in the US auto market - he likes to use cars to compare - through large-scale production and application, lowering the price of some products and promoting The popularity of products in the society has played a very good role in market education. But he also believes that Mulinsen, still in the ascendant stage, can do much more than that.
In fact, every brand in every company has its own social value. Enterprises have different stages of development, and they play different social roles. The branding methods and means they need are different. A clear understanding of the stage and location of the company and the rational allocation of resources can have a lasting impact.
Since the development of LEDs, some people in the industry regard this industry as "a miserable business", the dilemma of not increasing revenue, the situation of continuous price decline, the challenge of OLED, and so on. However, Sun Shaofeng said indifferently that in the next two or three years, LEDs will still find new growth points, and more technical areas such as special lighting and smart lighting have yet to be explored.
"Yu Fan Lun, talk and laugh, smashed the smoke and smoke." Sun Shaofeng will not admit that he has such discouragement, but if you do not do LED, I want to be an interesting storyteller, he is also very suitable.
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