Why mango TV is called millet as millet?

Internet TV then smashed into the New Army and came under fire.
On February 22nd, Mango TV teamed up with Skyworth, Gome, and Everbright Optimisation Fund to release the “Love Mango” brand Internet TV, officially entering the Internet TV hardware market.
The theme of the conference was mango “hard”. In fact, it is not unexpected that Mango TV enters the hardware market because it is an integrated ecological era. Entertainment audio and video is moving towards a multi-screen, ecological and soft development. In the direction, this is first of all an industry trend.
In addition, as pointed out by Luo Jianhui, director of the Network Audiovisual Program Management Division of the State Press, Publication, Radio, Film and Television Bureau, the current state is making great efforts to promote “media integration”. Hunan Radio and TV and Mango TV have strengthened the exploration of hardware and software products while doing a good job of content. To open up, this is in itself a more in-depth, long-lasting, and widespread move to blend media.
Judging from all factors, mango has entered the hardware field. The mango TV, which is a combination of licensees, content manufacturers, and distribution platforms, is obviously well-prepared and clearly positioned - creating a "five-dimensional ecosystem". One Internet TV, and to seize the home Internet portal and core hub.
With clear positioning, the direction of the target of the love mango TV is also clear at a glance. Sure enough, love mango TV CEO Liu Wei also made no hesitation: "The emerging Internet TV camp has its own business model, LeTV has a business model of LeTV, millet has a business model of Xiaomi, and later the brand of micro-whale, storm, PPTV and other brands It also has its own characteristics."
It can be said that since the love of mango TV reached the field of Internet TV, it is inevitable that they must call LeTV, Xiaomi, and other players who have already developed in this area for two or three years. Therefore, it is even more curious for the outside world that Mango TV is what it calls LeTV. Can Hunan TV and Radio, which has been pinned high hopes, make it possible for “tough guys” to love the mango TV to pick up the Internet TV banner?
When talking about the match with LeTV and Xiaomi, Liu Wei mentioned that "the whole industry is the best period and the worst period." Why did Liu Wei say that? Is there a mango TV brand new game for the current Internet TV industry? According to Love Mango, the number of users for three years will exceed 10 million. Why?
Skyworth production and C2B customization: Tough guys hard enough mangoes "hard", this hard process, what are the Internet TV in the field of hardware manufacturing breakthrough?
As we all know, there is not much threshold for television production in the era of Internet ecology. TV production is already a very mature industry. Unlike Lexicon's Foxconn OEM, Love Mango TV directly cooperates with Skyworth. “In terms of hardware, Skyworth will help love Mango TV to obtain the industry’s strongest product R&D-manufacturing capability and provide a strong guarantee for the quality of the mango joy TV hardware. "Skywell Group representative Xiu Yan said very clearly. It is reported that Mango TV and Skyworth have reached a strategic cooperation, in addition to enhancing the hardware quality, love mango will insist Skyworth excellent after-sales model.
This immediately solves the problem of foundry manufacturing and after-sales service, and more importantly, Skyworth's many years of manufacturing and after-sales experience will become the core thrust of love Mango TV's rapid market.
With other Internet TVs launching TVs of different sizes in a single step, and even launching a conference for each size TV set, Love Mango TV has for the first time entered the field of hardware and has launched a variety of television products of different sizes. On the occasion of the market, consumers are given multiple choices.
There are two series of love mango TV. Xingmao has launched 3 models, namely 65, 75 and 86, and it has reached 85 inches of Internet TV screen products. This is LeTV's launch of Internet TV III. Years later.
In addition, the “Green Mans” series features the post-90s market, with a total of 32 units, 42 units, 55 units, 65 units and 4 units. Among them, the 55/65 surface is the first curved surface TV dedicated to 90, and the price is lower than similar products.

Overall, large screens, curved surfaces, 4K, Huawei chips, Quantum dots OLEDs, and explosion models, these mainstream technologies in the TV field are all embodied in the love of mango TVs. The tough guys are not only hard enough, but the speed of product launch is sufficient. Soon, this is what the first-timers like LeTV and Xiaomi should have.
From the perspective of hardware development model, based on Mango TV's many years of experience in the entertainment field, Love Mango TV has launched a high-end fan IP custom TV. As Jiao Honghui, chief marketing officer of Aegis TV, said: “I’m a loyal fan of mango but unfortunately I just don’t have the opportunity to participate in programs like Happy Camp, singers, and day-to-day recordings, and I haven’t had a chance to participate in many of them. The concerts of Zhang Jie, Li Yuchun, and Zhang Yingying, these giant star singers, are even less likely to have the opportunity to face them with a few words.” These are the voices of the fans and let the love mango TV have a brand new internet TV game.
This is an era of consumer upgrades in China. This is an era in which entertainment stars are hot searching. The charter flights have already existed. So, fan-tailored products based on celebrity effects are obviously a demanding market. The high-end celebrity customization of Love Mango TV is actually a market strategy that captures today's consumer trends. In this regard, Mango TV, which has a lot of star resources such as Hefei, is obviously more advantageous than other Internet TV manufacturers.
Hard guys need to be hard enough, but also innovative styles that meet the consumer trend. Although love-mango TV has only just come out, its hardship has already begun. This is actually the entertainment age that is worth thinking in the Internet TV industry.
The contents are hard enough: the license plate and content production mango TV to enter the hardware is actually due to the inevitable result of a certain stage of soft power, in the past three years, Mango TV to broadcast, self-made two major weapon, in just three years to achieve a curve overtaking , Become the top five video sites in the domestic market, become the first platform for internet video user loyalty, and the first platform for Internet variety entertainment.
However, these are not enough. Liu Wei said that "the whole industry is the best period and the worst period." In fact, it is related to the license. Not all Internet TV companies have content licenses.
Judging from the current situation, Hunan Radio and Television is one of the seven largest licensees of Internet TV. Mango TV is one of the regular members of the video industry with a radio and television background. Love Mango TV content, broadcast control platform, operated by Mango TV, is an important part of the multi-screen integration strategy. For the Internet TV industry, the fact that the licensees do television hardware means that regular radio and television enter the stadium. This is one of the important factors in changing the pattern of Internet TV.

On the other hand, such as the "second-born theory" of deputy director of the Hunan Radio and Television Station and chairman of Mango TV Nie Mei, when the mango TV has the second child to love mango TV, the content of the first child will only be further strengthened. . At present, Mango TV is unique in broadcasting and inherits the genetics of Ma Linshan. Daddy's whereabouts, 2016 Super Girl and celebrity big detectives set a new benchmark for the web. Mango TV will fully take over the IP matrix of Mango TV. Make further efforts to become more sticky content value.
Based on its content advantages, Love Mango TV also adopts a “buy content, send hardware” sales model, hardware prices ranging from 0 to 3499, which is the use of "hard content" to get TV expansion.
"Buying content, sending hardware" is still a breakthrough in the Internet TV industry. It is difficult for other Internet TV brands to do so generously. The reason lies in the exclusive advantage of content.
Judging from the unique advantages of the content, coupled with the hardware game of love Mango TV's omni-directional attack, the number of users reached 10 million within three years, and this goal can be put forward. The idea of ​​Mango TV is also considered.
The offline channel is hard enough: Synchronous cooperation with Gome and Tmall is like the OPPO all the way up from the last year in the mobile phone industry. The Internet dividend is facing ceilings, and mobile phone sales have become an industry trend. This trend is no exception in the TV sales industry, especially Internet TV.
Regardless of whether it is LeTV or Xiaomi, Internet TV companies are still deploying in the Internet channel early on. Although LeTV has started the construction of offline experience stores last year, this time, Love TV has already been online and offline.

Online, with the help of Internet channel sales, Ai Mango TV and Tmall Home Appliances Co., Ltd., love the mango official store, Mango TV flagship store are available. On the offline side, Love Mango cooperates with Gome. The president of Gome Electric Co., Ltd. Wang Junzhou said that Gome will fully open its channels and after-sales service capabilities, and will open nearly 1,700 high-quality stores for Gome TV to help Gomego quickly open its sales model.
It is appropriate for Internet TV to get through the Internet, and quickly cooperate with offline Gome channels. This is actually more visible. Love Mango TV understands and grasps the changes in the current sales channel market. This is the moment when Love Mango TV is launched. Let the industry be more interested in, and this is where other Internet TVs still do not do it.
Conclusion: If the industry trend behind 4+15 is that love of mango dares to call LeTV and Xiaomi, it is precisely because Mango TV has grasped the current Internet TV industry.
As Liu Wei said, Mango TV has always been committed to creating unique head variety and high-quality content through broadcasting and has become the Internet's first entertainment platform. In the four-party cooperation with Gome, Skyworth TV, and Everbright Optimisation Fund, two unique characteristics have also been formed: 1. In the television industry and the Internet industry, there are professional experiences and professional cognition; 2. The heart still exists Indelible "TV Dream".
It can be said that Mango TV + Gome + Skyworth + Everbright Optimization Fund + love mango brand management team, in fact, has formed a 4 + 1> 5 nuclear fusion basis, and behind this, in fact, even more clearly shows the Internet TV industry trends.
With the integration of Internet TV broadcast control licenses and Internet TV content operation licenses, content manufacturing capabilities, and the "integrated ecological sustainable development logic of "Internet + content manufacturing + intelligent system + hardware manufacturing + application expansion + social services", also There is an online and offline integrated channel layout, as well as the “buy content delivery hardware” and C2B celebrity customized IP effect. This is the unique development mode of love-mango TV that we should see.
More importantly, this model is in line with the industry's current consumption upgrade and the development trend of the entertainment era. This is where LeTV and Xiaomi and other Internet TVs can hardly make breakthroughs.
In the moment of development of connected TV development, Mango TV is hard, and the launch of Ai Mango TV is a new driving force for the Internet TV industry. “Tough Guys” loves Mango TV may raise the banner of Internet TV, and will also give consumers To come to more choices, this is more than we are willing to see changes in the industrial structure.

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