"Zero" and "Integration": How Do Vehicle and Component Enterprises Coordinate Development?

At present, the auto parts industry is facing unprecedented opportunities for development and there are also great challenges. It is imperative to build a strong autonomous auto parts system as soon as possible. China's auto industry is big but not strong. One of the core issues is the lack of auto parts. In recent years, this view has become the consensus of the industry. "If the parts are not strong, the whole vehicle is not strong, and it is difficult to promote the realization of a strong automobile country," said Ye Shengji, deputy secretary-general of the China Automobile Industry Association (hereinafter referred to as "China Automobile Association") in an interview with reporters. At present, the auto parts industry is facing unprecedented opportunities for development and there are also great challenges. It is imperative to build a strong autonomous auto parts system as soon as possible. Based on the current situation, in the "Medium-Term Long-Term Development Plan for the Automotive Industry" (hereinafter referred to as the "Planning") recently issued, it was once again emphasized that the foundation of safe and controllable auto parts should be strengthened, and advanced manufacturing equipment should be vigorously developed to improve the coordination of the entire industry chain. Integration capabilities.” For how to build a healthy relationship in the automotive industry and how to promote the coordinated development of entire vehicles and parts and components companies, the China-Europe Association’s gear transmission industry sub-committee and the Secretary-General of China Automotive Automatic Transmission Innovation Union Li Shengqi told reporters that they must build A new type of strategic cooperative partnership between independent auto parts companies and parts and components companies that is based on equality, mutual benefit, cooperation and mutual benefit, and collaborative innovation can help our nation’s automobile powers realize their early realization. ■ The relationship between zeros and elbow parts development According to statistics, the relationship between China's vehicle manufacturers and their counterparts is complex and unequal. Vehicle companies are usually in an absolute dominant position. Most of the supporting companies are dependent and subordinate. “The current status of the zero relationship in the automotive industry has certain historical reasons.” Yan Jianlai, deputy secretary-general of the Chinese Association of Automobile Engineers, said in an interview with a reporter from China Automotive News. In the era of planned economy, China’s auto parts companies and auto companies are subordinated to form the absolute dominant and dominant power of the entire vehicle company. After the reform and opening up, with the rapid and vigorous development of private enterprises, a large number of small and medium-sized autonomous auto parts enterprises have emerged, but the status quo of the “universal” vehicle company has not been improved, and parts and components companies are still at a disadvantage in cooperation. status. In Li Shengzhi's view, the current zero-relationship in China is a typical price-oriented relationship. Vehicle companies, as the demand side of the industry chain, pay more attention to the price rather than the value of the product, resulting in homogenous competition among parts and components companies. It is difficult to realize positive innovation in the industry. "Simple price competition has led to a gradual decline in the profits of parts and components companies." Li Shengqi said, "In such a cooperative environment, auto parts companies lack the right to independent development, investment in research and development is still difficult to guarantee, let alone product and technology areas. Advanced layout." Ye Shengji pointed out that the current situation of the development of China's independent parts and components companies pointed out that, in fact, current independent brand parts and components companies are not necessarily weaker than foreign parts and components products in terms of product quality, reliability, and performance. The difference may even lie in brand influence. In order to further expand the brand influence of self-owned parts companies, a group of well-known parts companies with a foundation and strength will be formed. Cooperation between the whole vehicle companies and parts and components companies will be a top priority. ■ Build a new type of zero partnership When the "Planning" talks about promoting the synergy and efficient development of the whole industry chain, it proposes that "the exploration and optimization of cost-sharing and benefit-sharing cooperation mechanisms for industrial technology innovation alliances" should be promoted, and that "recruitment of key enterprises and leading spare parts enterprises in R&D and procurement be encouraged. At the same level of in-depth cooperation, establish a safe and controllable key components supporting system." However, in the automotive industry, the discussion of the zero-sum relationship has not stopped, but regardless of the number of discussions, it seems that it is still difficult to change the current situation of vehicle companies and spare parts companies. "Planning" once again adjusts to zero collaborative development, how to land is the key. In this regard, Li Shengqi made two suggestions. First of all, the entire auto industry should reverse the current concept of operations and cooperation, and drive component companies to shift from price competition to value competition, from product competition to brand competition, from quantity to quality to win, and to promote industry from manufacturing to creation. The realization of the Lord. “Autonomous vehicle companies and parts and components companies are the interests of the community. In the increasingly fierce competition in the automotive market, we must abide by the spirit of enterprise and establish a healthy and healthy development of strategic cooperative partnership.” Li Shengqi said. Secondly, Li Shengqi emphasized that vehicle companies and parts and components companies should achieve four synergies. Even if there is synergy, vision synergy, value cooperation, and strategic cooperation, this is the basis and important support for improving the relationship between China's autonomous vehicles. In fact, at present, the relationship between China's autos and zeros is gradually being improved, and the parts and components industry has achieved significant development. However, it is still far from the ideal state. Yan Jianlai believes that parts and components companies should be ahead of schedule, synchronize with the entire vehicle company at the level of product development and technology, and even play a leading and leading role. At this level, Bosch is a model. ■The government, production and research institutions promote In the process of improving the zero relationship in the automotive industry, the industry has also been calling for common promotion by multiple parties. Li Shengqi emphasized that none of the six “government, production, education, research, use, and society” should be absent. Among them, "Society" represents industry associations and other related institutions. In Li Shengqi's view, the coordinated development of the upstream and downstream of the industrial chain should not only exist between enterprises, but also the need for in-depth cooperation among various industry associations. For example, the China Association of Automobile Manufacturers, the China Internal Combustion Engine Industry Association, and the China-European Association's Gear Transmission Industry Sub-Council can form an interactive and interactive communication and communication mechanism to promote the healthy development of the zero relationship in the automotive industry. In terms of related government departments, the "planning" also mentioned the direction of efforts: "to promote the improvement of national science and technology plans (special projects, funds, etc.) project selection, the establishment of key parts industrialization and "whole vehicle - parts" supporting project assessment Indicators to encourage the coordinated development of vehicles and parts and components companies." However, in addition to outside promotion, Yan Jianlai emphasized that the endogenous cooperation needs and willingness of companies are also extremely important. With the increasingly fierce competition in the automotive market, vehicle manufacturers have higher and higher requirements on the quality and quality of their products. Naturally, they will place higher demands on parts suppliers and must abandon the erroneous understanding that prices have been the first to take the initiative. To support the industry leading technology, advanced concepts and innovation as the main driving force of auto parts companies bigger and stronger. What is gratifying is that in the automotive industry in China, some complete vehicles and parts and components companies have emerged from the R&D side to carry out joint development and sharing of results and have achieved certain results. For example, the project “R&D and industrialization of the 8th front pre-driver transmission (8AT)” that won the National Science and Technology Progress Award earlier was a collaboration between the vehicle company Jiangling Motors and the part company Shengrui Drive in the core automotive technology field. Fruit.