Recently, MK2 officially announced that it will work with Zhang Yimou as the co-founder of VR (Sky Limit Entertainment) to launch the company's first SoReal branded VR experience center in Paris in September this year. The cooperation between the two parties is mainly based on mutual authorization of VR content and providing hardware solutions.
Specific transaction details also include: SoReal will be the first distributor of the MK2 international sales channel MK2 Films & VR, which was previously announced, and the recently opened VR contents of MK2 will be sold at Wangfujing VR theme park in Beijing.
MK2 did not disclose in detail whether the SoReal "Paris branch" to be opened in September had received specific support from the former in site construction or hardware technology. However, SoReal's "Paris branch" certainly will not only sell the content of MK2, but also bring the contents of the current Wangfujing store to Paris, such as shooting games and adventure experiences.
In the film market, China and France have always been willing to work together. Chinese filmmakers who are not to be seen by Oscar can spend a little money to go to Cannes to take a red carpet. The French art movie, which does not look to Hollywood's worldly taste, is really lonely and boring. Finding a “particularly lively family†buddy playing together is a way out for all literary autism. What's more, Cannes is still the most famous and best-selling festival in the four major film festivals.
For the national division Zhang Yimou, France and Cannes are also their own lucky birthplace. With his VR company going to Paris to open a store, it has responded to the momentum of the One Belt One Road Call. MK2 is also aimed at China, a disorderly and vibrant market. The two teams really did quite well.
As far as cities and users are concerned, whether Paris can compare with Beijing is not easy to say. Wangfujing's fares are definitely more expensive than MK2's. At this point we support the VR experience a bit tyrant style, all went to Wangfujing shop, and it is to get rid of the tickets, what to learn Paris fresh, right.
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