The Boao Forum for Asia Annual Conference 2009 was held in Boao, Hainan on April 17-19. The theme is: Economic Crisis and Asia: Challenges and Prospects. Ma Xiuhui, president of Zhongshan Op Lighting Co., Ltd., said in an exclusive dialogue with Sina Finance that despite the financial crisis, the company’s performance in the first quarter of this year increased by 5%, which is related to the company’s own brand management.
The enterprise itself is in the growth stage, and the industry and enterprises are still rising. The performance of the company in the first quarter of this year has increased by 5%, which is related to the independent brand management of the enterprise.
However, the economic crisis has also had an impact on consumers' purchasing power. Ma Xiuhui pointed out that especially in the first-tier cities, the impact is relatively large, and the third-line market has little impact. As a lighting company from the second and third tier cities, she revealed that in the future, the focus will be on first- and fourth-tier cities.
China's lighting industry is fiercely competitive. Facing the double competition between multinational and local enterprises, Ma Xiuhui pointed out that there is no difference in the technology of energy-saving lamps. The key is to look at the brand's reputation and consumer evaluation. Now China's manufacturing is very mature.
The Ministry of Finance and the National Development and Reform Commission recently announced that they are promoting energy-saving lamps to the whole country. In the past, they sold ten yuan of energy-saving lamps in the market. In the future, they can get a single dollar with their own ID cards. This move also brings business opportunities to Op Lighting. In 2008, we were the best-selling company in the energy-saving lamp market, with a total sales of 5.6 million. Ma Xiuhui said that the government invested about 100 million yuan in energy-saving lamps, which brings great benefits to the whole country.
Due to the strong correlation between the real estate market and the lighting market, Ma Xiuhui’s Boao theme preferred real estate, followed by economic topics.
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