On September 20, the Blueport Interactive Group announced that it has invested several million yuan in appMagics, a mixed-reality technology company. The specific funds were not disclosed. This is the first investment project officially disclosed by Blueport Interactive in the VR/AR field.
Founded in 2014, appMagics is a VR/AR technology company that aims to create a cool live streaming model through technology innovations such as simulation integration between virtual and reality, expression capture, and interactive control. AppMagics products now include live/social, such as real-time emoticon dynamic effects, anchor personality expression arbitrary; magic gift fans presented, social interaction colorful fashion e-commerce, virtual commodity try-on wear; experiential interactive marketing and shopping guide education, cartoon image teaching Creativity is endless; content jumps out of books to enhance expression; enrich interactive ways to entertain.
Prior to the acquisition of tens of millions of strategic investment in Blue Harbor, in April 2016, appMagics received a series of A round of financing led by geek help venture capital investment and Zihui Venture Capital.
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