Since the cost of building photovoltaic power plants in Japan is very high, the photovoltaic industry's circulation structure is complex, and the cost of actively adopting Japanese-made panels is also high. At present, it is difficult to maintain this industry. In this context, China has the opportunity to enter the Japanese market and crush the Japanese companies in terms of price.
Japanese media said that China's large-scale photovoltaic panel companies are entering the Japanese market. The reason is that Japan has adjusted the renewable energy fixed price acquisition system (FIT), and the demand for low-priced panels for large-scale photovoltaic power plants has increased, and Chinese companies have found business opportunities. With the presence of Chinese companies, the situation of Japanese panel makers has become increasingly difficult.
According to the website reported on November 1, a few days ago, the world's eighth largest photovoltaic panel company, China Oriental Risheng New Energy entered the Japanese market. The company opened an office in Tokyo and began selling its own panels to companies operating large photovoltaic power plants.
According to the report, the biggest advantage of Dongfang Risheng New Energy is price. In the market, the price of Chinese-made panels is generally only two-thirds that of Japanese manufacturers.
According to the report, Wang Hong, president of Dongfang Risheng New Energy, said that he does not care about the price of Japanese manufacturers. He believes that competitors in the Japanese market are overseas companies centered on Chinese manufacturers. Due to the mass production, even with the import-related expenses, the panel price of Dongfang Risheng New Energy is still significantly lower than that of Japanese manufacturers.
Dongfang Risheng New Energy has assembly plants in Ningbo and other places, with an annual production capacity of 4.5 million kilowatts. In addition, the company also independently produces photovoltaic components for basic components. The output of a company is equivalent to 60% of Japan's demand, which reduces production costs through mass production. Dongfang Risheng New Energy has set its goal and strives to export 300,000-500,000 kilowatts of photovoltaic panels to Japan every year.
The reporter learned that Dongfang Risheng began to inspect the Japanese market long before, and participated in the Japan Photovoltaic Exhibition every year, and also reached cooperation with many Japanese companies. In April of this year, Dongfang Risheng established the Japan-Japan subsidiary in Japan, and is currently in the stage of brand promotion and market development. With the characteristics of its own brand, efficient component quality and world-class technical standards, it has conquered Japanese high-end customers and continued to expand the relevant market.
In the future, Dongfang Risheng will further improve the strategic deployment of the Japanese market, vigorously deepen the Japanese market, and strive to build a high-level localization team, strive to improve service standards and improve post-operation and maintenance services, etc.; focus on high-efficiency polycrystalline components and promote large-scale The power station project will be launched and the cooperation with Japanese companies will be expanded.
According to reports, the world's largest photovoltaic panel company, Jingke Energy, the second largest Trina Solar and other Chinese manufacturers have entered the Japanese market a few years ago. In view of the fact that other Chinese companies have taken the lead, Wang Hong said that Dongfang Risheng New Energy will make special features in terms of long-term warranty and after-sales service.
The report believes that Chinese-made photovoltaic panels are gradually getting rid of the image of “cheap and no good goods†in the past. Xi'an Longji Silicon Materials, the world's 10th largest photovoltaic panel company, also opened in Japan in the spring of 2017. The company is growing rapidly with high-performance panels that use "monocrystalline silicon" that is about 10% more efficient than previous materials.
Li Wen, president of Xi'an Longji Silicon Materials, visited Japan for the first time in September. He said that the company spends 5% of its sales on research and development fees every year, and it has not lost its Japanese technology. The company's Japanese legal person currently has only five people, and its manpower will double in FY2017, and strive to sell 400,000-500,000 kilowatts of photovoltaic panels in Japan in 2018.
It is reported that the cost of building photovoltaic power plants in Japan is twice that of Europe. The photovoltaic industry's circulation structure is complex, and the cost of using Japanese-made panels is also high. Japan can maintain this high-cost system by relying on higher electricity purchase prices. However, due to the government's adjustment of the relevant system, there are opinions in the industry that "the Japanese-made photovoltaic panels will no longer be treated preferentially."
Until the second half of 2000, Japan also took the lead in the global photovoltaic panel market. However, the current market share has been taken away by Chinese companies. Kyocera closed the assembly plant in Mie Prefecture. Solar FronTIer, a subsidiary of Showa Shell Oil, also reorganized its domestic factories in Japan and hoped that 10% of its employees would retire early.
However, in the field of residential photovoltaic panels, consumers prefer Japanese brands, and local companies still have an advantage. However, executives of a residential manufacturer said that "only Japanese-made photovoltaic panels such as building-integrated panels can survive."
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