Real Estate Bubble Promotes Community Digital Signage Applications

Since the beginning of this year, with the economic downturn, the real estate market has continued to decline in most parts of China. Real estate e-commerce has also been experiencing a cold spell since the rise. Private car transfers and free viewing of houses have failed to arouse consumer interest. Real estate developers have begun to realize At this point, it is no longer focused on the innovation of the home purchase model, and they are looking for new marketing outlets.

In the case of real estate projects with similarities and serious accumulation of commercial housing, many businesses have shouted out the slogan of building “wisdom communities” to attract customers. The core of this concept is to use new technologies such as networking, digital signage, cloud computing, and data analysis. A set of information delivery system provides a more convenient, safe and digital living environment for community residents.

This idea is advocated by the provision of high-quality intimate community services to the owners to bring more comfortable life experience, in line with the people's psychological needs of the increasingly high quality of life. To sum up, the smart community is actually a complete set of digital signage solutions. The scheme has penetrated into people's lives, including building intercom, access control systems, property management, e-commerce, elevator linkage, video surveillance, public broadcasting, etc. In many aspects, it aims to increase the efficiency of information dissemination and improve the well-being of the community.

With the widespread advancement of smart communities, the use of digital signage in the community has become increasingly common. In the face of this huge market space, digital signage manufacturers have also spared no effort to focus on investment. As the leading brand of commercial display, Kang Rong Electronic Needle Smart Community Application has launched a community elevator advertising machine, a networked touch inquiry machine, a monitor display and other products, creating a new digital service window for the community's information services.

Although the market space is infinitely broad, it is not so easy to win this piece of cake. Because the circumstances of the community are different, with particularity and diversity, digital signage applications will be more detailed and customized. Folding means that the focus of competition is not on hardware or software, but a tailored integrated solution. Only in accordance with the specific requirements of the community, to provide customized solutions, integrated digital signage companies integrated hardware + software + services, can stand out in the fierce market competition.

From the perspective of the development of the entire digital signage industry, based on the construction of smart communities, the concept and application of digital signage will surely be further extended. Digital signage enterprises gradually break through the inherent patterns and concepts and gain more innovation power and development space.