In 2015, the domestic mobile phone market began to decline. Apple's iPhone 6s became less popular after a short-lived popularity, and the iPad was not improving. While paying attention to traditional smart devices, people also eagerly await new smart devices. However, it must be said that the smart equipment in 2015 is still a year for more technology and application leap. How to find the user's refreshment, we need to continue to work hard.
Smart hardware is the trend after all
Although everyone has been emphasizing smart hardware, it is clear that the scope of intelligent hardware has been amplified, now up to drones, down to sweeping robots, as well as VR devices on the eyes, as well as inductive analysis devices on the car, in the house. Air quality detectors, etc., have become intelligent hardware. Overall, we are seeing two types of smart hardware devices:
One is the upgrade of traditional hardware, such as smart refrigerators, smart TVs, smart routers, or smarter cameras, or upgrade the human scales;
One is the new display and operating equipment, such as drone shooting, VR virtual reality technology, wearable devices, electric balance cars and more.
In general, it is good to understand intelligent hardware as new hardware. Because there is no breakthrough in the laws of human physics, people must take the road of information integration and innovation to provide a different experience. The problem involved here is that the stereotypes of many devices have been long gone, and people in the information blast this year still use products that have been completely defined many years ago. It is really uninspired.
In the popular 2015 from 0 to 1, people ignored the massive micro-innovation from 1 to n, and paying attention to every launch of SpaceX Falcon 9 is explaining this problem. In a word, people need a new generation of hardware products too!
VR is the most promising on visual devices
I remember that on January 22, 2015, Microsoft released HoloLens, a holographic image wearing device. When people expected a breakthrough in augmented reality technology, this product did not have much progress. In early 2016, Microsoft finally opened the HoloLens creative call for voting, and introduced the method of interacting through eyes, voice and gestures, but it is still far from the date of sale.
It can be seen that Microsoft's product is influenced by Googleglass, but Google executives made a big turn in 2015, suggesting that Google prematurely launched the "developer version" of Google Glass to the public is a mistake. According to relevant sources, "you better know what your product is, what is the function of your product, especially what features the product does not have."
Obviously, augmented reality AR hardware does not provide the ideal experience with limited hardware capabilities and insufficient software.
So what is the hope in the face of the advanced AR? It is VR.
According to the agency, the total investment in virtual reality and augmented reality in the world in 2015 is nearly 700 million US dollars, and various new products are emerging one after another, among which VR is progressing more rapidly:
In March 2015, HTC and Valve launched Vive;
In March 2015, Stormwind launched its VR card on the Shenzhen Stock Exchange.
VR camera Jump launched at the Google I/O Developer Conference in May 2015;
Oculu, which was acquired by Facebook for $2 billion in June 2015, said it will launch a consumer version of the head-mounted device in the first quarter of 2016;
In October 2015, visual technology startup Magic Leap completed the latest round of financing, with a scale of $542 million;
In November 2015, Samsung Gear VR was officially launched, and less than 1,000 yuan needed to be used with Samsung mobile phones;
December 2015 Tencent Tencent VR Developer Salon Developer Program and SDK version 1.0 exposure;
In January 2016, the price of PS VR was transmitted to US$599 and the release date was June 30th.
The latest news is that Apple digs the former Google chief visual designer, and Google is also stepping up recruitment.
When we watch movies and play games, we all want big screens. In the end, the home theater has not won the cinema. People are still more willing to go to the theater. On the other hand, the high price makes the indoor giant screen TV enter the ceiling. It is impossible to satisfy more users. In this case, thousands of VR devices that provide an immersive experience are naturally inevitable choices.
However, although the industry has already expressed eagerness for VR, but whether VR equipment can be popular in 2016, there are still many factors to look at: First, whether the technology can be more mature, and further breakthroughs in price and experience. The second is whether the killer app will appear. Some people say that pornography and games will become the killer of VR devices. This view is not new, because looking back on foreign markets, regardless of video recorders, the Internet, or new technologies such as digital reading, pornography is a dark line of help. The game is a bright line driving force. The domestic is more obvious, mainly relying on games and social. Even many companies in the field of secondary elements are planning to show their talents in the VR market. If the hot topics of IP, secondary, social, and VR are put together, the products after fermentation are really expected.
Wearable device smart watch
Compared with smart hardware, it is necessary to divide the trend of various parts of people. Smart watches are obviously the most convenient development. The reason is that watches are a universally recognized product, digital is not wrong, and watches are attached to people. Factors such as taste will also encourage consumers who like early adopters to pay.
Take a look at the actions of these companies in 2015:
In March 2015, Apple officially released the Apple Watch;
In April 2015, Apple Watch was listed domestically, and the gold version was discussed.
In July 2015, ZTE released the AXON Watch smart watch, based on TencentOS;
In September 2015, Samsung released the Gear S2 smart watch worldwide, using its own TIzen system;
In September 2015, Motorola released the second generation of Moto 360 in Shanghai, based on Android Wear;
In November 2015, HUAWEI WATCH was released, showing business style in sync with Mate 8.
In addition, in 2015, there are also a variety of children's watches listed, the price is generally less than 500 yuan.
Compared to the smart bracelet, the screen on the smart watch can help users get a lot of information and perform fast operations, but only if deep operation is not possible, otherwise the small screen and complicated path will be very troublesome. Take the TencentOS system provided by ZTE AXON Watch as an example, it puts forward the "golden three seconds" principle, that is, let the user get the most core information in the first second, determine whether to process the information in the second second, and complete the information processing in the third second.
Under this principle, it has been optimized for WeChat and QQ, and introduced a number of mainstream applications such as DDT, Fei Changzhun, Douban FM, Sogou Map, etc., and strive to bring rich and valuable multi-applications to smart watches. .
It can be said that who can provide users with more convenient applications on a limited dial, provide better endurance, or provide solutions for the core needs of specific groups of people, who can get the user's approval. The launch of the second-generation Apple Watch in March this year may give the market a new direction.
What is the core selling point of smart hardware?
Although everybody is launching smart hardware non-stop, it always feels limited compared to PCs or mobile phones. Today, laptops and smartphones are so cheap, why go for smart hardware with limited functionality, which seems to require a reason.
One person once described the "quality" that smart hardware should have. It is to make yourself cool, to be cool with others, and to let others look good, that is, the so-called three-shuang principle.
Self-satisfaction, naturally visual and auditory, such as VR equipment, let yourself immersed in a huge screen, outsiders are silent; with others cool, common in online games, such as Tencent based on TencentOS a miniStaTIon intelligence Game consoles, you can cool together "popular super god", "crossing the fire line" and other popular games; let others look cool, such as equipment can be directly transmitted to the mobile phone to send friends circle, or street on the electric car Man.
There is no doubt that smart hardware can't be directly satisfied by users. It must be refreshed in use to be acceptable to users, to recognize its value, and even to have a premium. In other words, if smart hardware can satisfy the user's favor, it must have stable and rich content, unobstructed social connections, and ingenious design and manufacture.
However, for intelligent hardware companies, it is generally achieved through hard work, and it is mainly ingenious design and manufacturing. For example, Wang Xiaobin, CEO of Yingci Technology, once cooperated with Tencent to launch smart watch inWatch T, said that for smart watches For manufacturers, developing an intelligent operating system is extremely complicated. Even if the development is completed, it needs to find the cooperation of mainstream application software, which can be used by users. This work may take several years.
In fact, there are still some problems, such as the continuous investment of the system, such as the number of hardware corresponding to the system, how the system attracts the full support of excellent applications, adapts various intelligent hardware, and continuously upgrades the platform. Application, this kind of operation, even WindowsPhone will have a headache, not to mention a smart hardware enterprise.
The difficulty is obvious. Hardware companies have rich experience in design and manufacturing, perfect upstream and downstream industry chains, and excellent hardware talents accumulated over the years. They can create a stylish and beautiful product, but if you want to make it easy to use, , you need to have a solid underlying software, as well as a professional upper-level user interaction experience, but also a wealth of applications, and a big data system can further interactively connect the data generated by the intelligent hardware, these are obviously not the strengths of hardware manufacturers.
Now we can see two trends. One is that the traditional giants want to integrate vertically in software, hardware and applications by launching a closed or semi-closed system, such as Apple, Samsung, Microsoft, which is characterized by hardware and The software comes from one company; the other is the division of labor, designing various professional intelligent hardware by different hardware brands, providing system platform, application service and big data support by companies who are good at mobile internet, to create an open and flexible intelligent hardware ecosystem. The system, and its representative is Tencent TencentOS, which has two good cards for social and gaming.
In the end, who can better adapt to the needs of users and quickly introduce products and services that attract users, depending on the technology and the speed of industrial integration. Maybe someone will surprise us in 2016.
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