According to the news on March 27, with the advancement of the construction of NGB of radio and television, set-top boxes are becoming one of the necessary terminals for building digital homes. In this regard, Ji Henghua, executive vice president of STMicroelectronics and president of Greater China and South Asia, said that China's set-top box market accounted for 30% to 35% of the global set-top box market business. As a system-level chip supplier of STBs, STMicroelectronics has set-top boxes in China The chip market maintains a market share of over 30%.
Ji Henghua pointed out that in the past few years, the set-top box market has undergone tremendous changes. It has evolved from a highly standardized single set-top box product market to a market with more advanced set-top box products. In terms of set-top box technology evolution, China is already in a leading position in the world, especially in terms of home gateway products.
"We see that in the Chinese set-top box market, we are evolving from standard-definition set-top boxes to high-definition set-top boxes and more value-added set-top boxes." Ji Henghua emphasized that because China's high-end set-top box market is still an emerging market, our main shipments are still concentrated In the low-end set-top box market; however, we will never choose between these two markets, and our customers should choose, STMicroelectronics will always be active in these two markets.
In Ji Henghua's view, low-end set-top boxes are not low-profit, but the cost of chips in the low-end market is low, so in the low-end market, our profits are not bad; the high-end set-top box market feels like higher profits , But should deliver more added value in high-end products. For STMicroelectronics, we are equally concerned about the low-end market (standard definition set-top boxes) and the high-end market (high-definition set-top boxes), and it is not uncommon for STMicroelectronics to meet both low-end and high-end set-top box manufacturers. .
"In the future development, we see that China's set-top box market is becoming more and more high-end, we have seen this trend and will seize this trend." Ji Henghua said that last year SD set-top boxes accounted for more than 50%, This year we believe that HD set-top boxes will account for more than 50%. We firmly believe that STMicroelectronics will maintain a market share of more than 30% in the Chinese set-top box market, and its share in the Chinese market is quite stable.
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