"Good drama in the back" is a common saying. Although it is simple, it shows the law of the development of things, that is, there is always no perfect thing. There will always be better things happen. This also applies to the television industry.
LeTV began to build its 919 event long ago, but due to the lack of new product launches and limited activity incentives, coupled with a big fight, people feel a bit virtual. LeTV's activities are mainly the so-called "0 yuan purchase", in fact, is to buy TV to send members, although there are promotions, but it gives people the feeling that there is suspicion of inventory. In addition, LeTV held various stars singing to help the company. Although it reflected the influence of the brand, it still came after the consumers paid for it.
In contrast, the Storm in the 923 VR Ecology Festival can be said to be a "good show", although the propaganda is not as optimistic as the efforts, but the welfare of the event is very much.
Yesterday, the Storm High-ranking official issued a micro-blog with “919 repentance medicineâ€. The intention of LeTV was obvious. However, it was so publicly provocative. Is Storm TV really so strong?
A good show: New start-ups for new television products are often an important part of many activities. LeTV did not have new products in this year's 919 event. Storm TV released the world’s first-generation 45-inch VR+AR new television, which once again subverted the industry and attracted a lot of attention. For the first time, this product has set the TV LCD panel size to 45 inches, using a new and more efficient cutting technology to further enhance the screen display. The 45-inch is also demonstrated by a large amount of data as the "golden size" of the best indoor viewing. At the same time, the VR technology equipped has also been more mature since the last generation of products. The introduction of AR technology is very imaginative, and the sound tuning is more mature and professional. The iconic features of Storm TV - rose gold, split upgrades, slim body, etc. also continue to retain. Its price is similar to that of 42-inch and 43-inch TVs from other brands. As LeTV lacks new products and will raise prices after the event, it will be difficult for them to compete.
Good Show II: 100 million welfare red envelopes
As the saying goes, the use of good steel blade, storm TV has been insisting on doing so. The release of Feng Xin said that the storm will send 100 million red envelope gift, you can spend directly in the 923VR ecological festival, Feng Xin admits that this storm is a big bloodlet. The author went to experience a lottery draw, and can get tens of dollars worth of red packets every day. If a few days are accumulated, it will be a small number.
Good show three: the highest straight down 600
Different from the price increase after the LeTV event, during the event, Storm TV was selling some TVs for sale. Thanks to the stability of the product line and the continuous increase in sales volume, this time, the highest straight drop was 600 yuan. Other TVs are also The drop is between 3-4 hundred yuan, which is a powerful feedback to consumers.
Good Show 4: How much to buy
Let's see this year as a result of the old routine of buying members to send TV, not to mention that the price/performance ratio of LeTV members is not high, but the members who are still busy in 1978 do not think about the needs of consumers. A LeTV can be used for so long. ? The bad TV members have not yet been used up. Storm TV is using the “buy as much as you send†coupon delivery model. The coupons can be used to offset the membership fees and storm mirror costs, compared to more affordable, and consumers are free to choose coupons or not, according to their own The actual number of years you want for a low membership period. Storm TV's move reflects its consistent humanity.
In addition, a limited amount of 0 yuan for appointments to reach 100 yuan coupons, as well as raffle, spike and other activities are overwhelming. In contrast, LeTV 919 looks more monotonous.
The detailed description of the specific activities is more complex, but in fact, as long as the two stores compare the activities and prices of the corresponding products, you can fully understand the differences. The author compares and summarizes the details of the activities of the two official website products. The results are clear. Storm TV offers are relatively larger. If you have bought hundreds of red packets in the past few days, you can also purchase Storm TV products at a lower price.
Always believe that good things are about to happen. This is Xiao Mi's affair, but it is more appropriate for Storm TV to like to create surprises for consumers.
LeTV began to build its 919 event long ago, but due to the lack of new product launches and limited activity incentives, coupled with a big fight, people feel a bit virtual. LeTV's activities are mainly the so-called "0 yuan purchase", in fact, is to buy TV to send members, although there are promotions, but it gives people the feeling that there is suspicion of inventory. In addition, LeTV held various stars singing to help the company. Although it reflected the influence of the brand, it still came after the consumers paid for it.
In contrast, the Storm in the 923 VR Ecology Festival can be said to be a "good show", although the propaganda is not as optimistic as the efforts, but the welfare of the event is very much.
As the saying goes, the use of good steel blade, storm TV has been insisting on doing so. The release of Feng Xin said that the storm will send 100 million red envelope gift, you can spend directly in the 923VR ecological festival, Feng Xin admits that this storm is a big bloodlet. The author went to experience a lottery draw, and can get tens of dollars worth of red packets every day. If a few days are accumulated, it will be a small number.
Different from the price increase after the LeTV event, during the event, Storm TV was selling some TVs for sale. Thanks to the stability of the product line and the continuous increase in sales volume, this time, the highest straight drop was 600 yuan. Other TVs are also The drop is between 3-4 hundred yuan, which is a powerful feedback to consumers.
Let's see this year as a result of the old routine of buying members to send TV, not to mention that the price/performance ratio of LeTV members is not high, but the members who are still busy in 1978 do not think about the needs of consumers. A LeTV can be used for so long. ? The bad TV members have not yet been used up. Storm TV is using the “buy as much as you send†coupon delivery model. The coupons can be used to offset the membership fees and storm mirror costs, compared to more affordable, and consumers are free to choose coupons or not, according to their own The actual number of years you want for a low membership period. Storm TV's move reflects its consistent humanity.
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