Video is everywhere. It has been a tool for entertainment, information, and education, and has brought a number of great opportunities for Xilinx, especially when it comes to more, better, and faster pixels. We have seen resolutions in excess of 1080p60, moving towards 4K or even 8K resolution. This is only a clear trend in the past few years, and this trend is now getting worse.
Video will become more and more popular in our lives. In addition, we can also see image sensors, but now we see that they are actually playing a visual aid, and we have seen tremendous opportunities in areas such as video analytics and video conferencing. We saw its opportunity for digital signage, where the sensors embedded in the display actually detect who is in front of the display. We are seeing a very major shift that is taking place – from traditional broadcast media to new media. As we get more and more beautiful video at a faster rate, the new media platform will help advertisers fine-tune their advertising messages.
The most energy-efficient solution for all of these video content is to use the Xilinx All Programmable solution. Let's take Netflix as an example. Their peak hourtime bandwidth usage remains above 30%, and it's clear that there is a need to increase efficiency in the future to better leverage those already deployed data center assets.
Therefore, one of the important areas of focus for Xilinx has always been High Efficiency Video Coding (HEVC). This is the successor to Mpeg4 H.264, and we are currently using it primarily to deliver Netflix content over the Internet, for example. As a result, advances in codecs will help increase efficiency, and it is certain that Xilinx All Programmable solutions are ideal for this area.
We often talk openly about our customer Black Magic, who has been able to leverage our technology to create the industry's best video production tools at the lowest cost. This is the best example of how Xilinx All Programmable technology drives video production. In addition, 85% of the Oscar-winning best photography awards this year were taken using Hollywood's popular APPI Alexa camera. The camera uses Xilinx programmable devices to manage all of the high-bandwidth video from its sensor output.
It's exciting to see that Xilinx All Programmable technology can provide an end-to-end implementation of the market. Xilinx made a lot of investments last year, half of which went into the video field. We will continue to work with the industry's best partners to develop intellectual property and reference design solutions to help our customers accelerate their time to market. For more information please click:
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