At the beginning of the new year in 2010, with the changes in the world economic environment, the country's signal to regulate the real estate industry is increasingly obvious, energy prices are rising, the government and industry are about to introduce new policies and standards, and the shift of market channels to second- and third-tier cities. The lighting industry has ushered in new development opportunities.
Undoubtedly, in 2010, the low-carbon economy with the theme of energy saving and environmental protection will become the main theme of the lighting industry. Driven by a series of favorable policies, major brands are developing at a rapid pace.
Especially in the Olympic Games, World Expo, Asian Games and domestic large-scale project projects, new energy-saving light source products such as LED, electrodeless lamps, energy-saving lamps, etc. have become the protagonists of the industry. Today, Philips and the US CREE have taken the LED industry as their main profit growth point. Domestic and foreign lighting giants have been rushing to expand the new light source field, and the industry pattern is slowly changing.
In addition, with the gradual deepening of lighting brands to second- and third-tier cities and township markets, new markets have placed higher demands on the industry. Traditional brand strategies, marketing methods, management methods, and channel models are gradually being subverted, only with the times. Progress and innovation can be invincible.
In 2010, what changes and challenges did the lighting industry encounter? How should the major lighting brands recognize the situation and move forward steadily?
Domestic situation, economic growth rate of 9.6%, energy prices may rise
According to the latest global and major national economic operation forecast report released by the British Consensus Corporation, China's economic growth rate will reach 9.6% in 2010 based on the economic growth of 8.5% in 2009, and the economic development environment is favorable.
At the same time, the country will increasingly signal the possibility of fine-tuning the real estate industry and fixed asset investment policies. Once the adjustment policy is released and implemented, it will inevitably have a major impact on the market development focus and capacity expansion of lighting and lighting enterprises. How to deal with the new demands of domestic and foreign markets and improve the competitiveness and sustainable development of enterprises requires enterprises to seriously consider.
Export trade, foreign trade recovery, careful trade barriers
According to the prediction of relevant professional institutions, the world economy will gradually recover from the haze in 2009, and the growth rate will reach 2.9%. It is also known that the China Customs Administration recently released the foreign trade export situation in January 2010, and the foreign trade export continued to recover in January. The world economy is recovering, and domestic exports are gradually recovering. However, the foundation for recovery is not stable and sustainable growth is more difficult.
This year, the country is likely to significantly reduce export subsidies, and the improvement of trade barriers and export product quality standards with Sino-US trade friction as the main performance situation will also become a major obstacle to the export growth of export-oriented enterprises. This has raised new challenges for the structural adjustment of enterprise lighting, technological innovation and market competitiveness, and the reversal of the passive position in trade friction. Enterprises need to be cautious and actively respond.
New channel model for rural market needs to be developed
As the government put forward the requirements of accelerating urban construction and energy saving to the countryside at the economic work conference, the real estate industry is also actively developing second- and third-tier cities, which has brought more business opportunities to the lighting industry. Industry professionals believe that more market opportunities this year are in the rural market. Last year, a large number of lighting companies entered the second and third-tier markets and even expanded into the rural market.
The rural market will show unprecedented sales momentum. However, in the face of this big cake, how to open up new channel models and win a bigger market share is worthy of good research.
Policy support or will promote the class of the lighting industry
Recently, the Central Economic Work Conference clearly stated that in 2010, we must maintain the continuity and stability of macroeconomic policies and continue to implement a proactive fiscal policy and a moderately loose monetary policy. Macroeconomic policies directly enable national key projects, affordable housing, major science and technology projects, energy conservation and emission reduction projects to receive bank credit support. A moderately loose monetary and credit policy will also benefit the development of lighting companies. In 2010, the state attaches more importance to the new energy industry, and the LED industry as a new energy source will win great policy support. Large-scale construction projects such as national energy conservation subsidies, real estate investment construction, and “Ten Cities and Ten Thousand Cities†urban lighting projects have spurred the development of the lighting industry and promoted technological innovation in enterprises.
When the energy-saving subsidy enterprises feel the benefits brought by the national preferential policies, they begin to pay more attention to the opportunity of the government's recognition of their brands, and take advantage of the potential to expand into the second and third-tier markets and move toward the era of independent innovation. In addition, some people in the industry have suggested that the opportunities for lighting projects may also focus on large-scale leading enterprises with innovation, technology and strength. This is a new way for small and medium-sized enterprises to improve their research capabilities and product design innovations to seize opportunities. The challenges and requirements will also have a huge impact on the class of the industry.
Industry standard society calls for sustainable and healthy development
In 2009, Guangdong, Shanghai, Chongqing and other major cities, the Quality Supervision Bureau and the Industrial and Commercial Administration conducted spot checks on energy-saving lamps, and found that the lighting quality was reduced, the service life was shortened, and the qualification rate was generally low. As a result, some enterprises have exposed low-cost, low-quality and disorderly competition, and the industry has not specified relevant standards for energy-saving lamps to enter the market, resulting in frequent occurrence of quality door events. Fortunately, China Lighting Association subsequently introduced the "Quality Standards for Energy-saving Lamp Industry".
In addition, some insiders said that the problem of mercury pollution in energy-saving lamps may lead to “ecological disastersâ€, and there is no industry management system on how to recycle waste energy-saving lamps. For China, the active development of mercury-free energy-saving lamp technology and products, the implementation of mandatory recycling mechanism has become a major event in the work of energy saving and emission reduction. Experts and environmentalists have called for the government and industry to develop and introduce relevant policies and find alternatives as soon as possible.
The upcoming introduction of LED product standards has aroused great concern from all walks of life. In 2010, relevant national departments will soon issue other industry standards to promote the healthy and orderly development of the industry. With the introduction of standards, the threshold of the lighting industry will also increase, and some manufacturers with weaker competitiveness will also be eliminated. Survival of the fittest, survival of the fittest, how to improve comprehensive competitiveness, can continue to survive and develop in the market, and require more efforts from enterprises.
Low-carbon economy and energy-saving light source industry has a new test
The low carbon economy guides the development of energy conservation and environmental protection for current and future lighting products. In recent years, the world has gradually phased out incandescent lamps and vigorously promoted energy-saving lighting products. The EU countries will also completely eliminate incandescent lamps in 2012 and comprehensively improve the energy efficiency indicators of electric light sources; the United States will also phase out incandescent lamps in 2014, and the United States and the European Union will also eliminate high-pressure mercury lamps in 2013 and 2014 respectively; China It also officially launched the GEF-funded project of “phasing out incandescent lamps and accelerating the promotion of energy-saving lampsâ€. In the next few years, it will also encourage the transformation of incandescent lamp manufacturers and improve the quality of energy-saving products.
With the introduction of various national policies for energy conservation and emission reduction, high-consumption and low-energy lighting products have been largely eliminated, and the foreign energy-saving and environmentally-friendly light source products market has also shown rigid demand. This is an unprecedented opportunity and challenge for China's energy-saving light source industry. . Are more lighting and lighting companies fully prepared, can they win the opportunity of technological innovation and quality? If the energy conservation promotion activities can be carried out in a normal and orderly manner, does the country have corresponding The science policy system guarantees it? It is also worth pondering.
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