Dongbei LED lighting has been two-way layout from the channel and foundry, and the benefits have begun to appear.
In the mainland market, Dongbei has cooperated with Hangzhou Hongyan Electric and won orders for LED lighting in many newly built hotels in the mainland. Wu Qinghui, chairman of Dongbei, said that the success of LED lighting depends on the two factors of “cost†and “accessâ€. This is also the focus of Dongbei’s layout in recent years, especially the access part, Dongbei on December 16, 2009 and Hangzhou Hongyan Electric Appliance Co., Ltd. signed a contract to establish Hangzhou Hongyan Dongbei Optoelectronics Technology Co., Ltd. through the Hongyan Group, which has more than 10,000 business locations throughout China, and has obtained the sales channel of Hongyan in China and sold Dongbei lighting products.
At the same time, its shipments to Japanese channel customers LED bulbs have reached 300,000 units per month. In the cost part, the price of the product is 30% cheaper than that of the Japanese factory, and it is competitive in the LED lighting.
In addition, Dongbei has also established a global channel sales network in cooperation with local distributors in Europe and the United States.
Benefiting from the complete LED lighting layout, Dongbei's 2010 LED lighting products revenue of about 1 billion yuan to 1.1 billion Taiwan dollars, has exceeded billion light. In 2011, in the mainland market, Europe, the United States and Japan, customer orders surged, it is estimated that Dongbei LED lighting revenue is expected to double, reaching NT$2 billion to 2.5 billion. As 2012 is the year of LED lighting, it is estimated that the revenue of Dongbei LED lighting products will show multiple growth in next year and the following year.
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