[Special Observer: Wu Yulin, President of Foshan Lighting Association] This is the fifth day of the Frankfurt International Lighting Exhibition. At the invitation of Foshan CCPIT and Foshan Science and Technology Bureau, entrepreneur Wu Yulin will attend the “Foshan-German LED Industry Exchange Seminar†at the exhibition. This small seminar aims to show the investment opportunities of Foshan to German companies. But what I did not expect was that German business intermediaries sold a number of German brand corporate assets to on-site companies. Foshan has always attached importance to the introduction of investment, but there are not many companies that go out to carry out international operations. The path and real opportunities for direct acquisition of overseas brands are worthy of careful consideration by local companies.
At 2 o'clock this afternoon, the Foshan CCPIT hosted a small event entitled “Foshan-German LED Industry Exchange Seminar†for the first time at the conference building of the Frankfurt exhibition. The speakers and the audience of the audience were very close. Foshan government agencies and several companies have highlighted the advantages of Foshan's lighting industry, and representatives of German companies have shown us the latest technology and lighting market.
Pan Guanghua, a representative from the Foshan Science and Technology Bureau, was very concerned by the guests. He said that it is increasingly necessary for Foshan's private enterprises to “go out†and carry out international exchanges and cooperation. In 2013, Foshan's lighting industry output value was nearly 36 billion yuan, accounting for nearly 10% of China. Foshan's enterprises have good manufacturing capabilities and certain financial strength, and combined with the technology of the leading edge of German SMEs, will certainly produce strong market competitiveness. He particularly emphasized that Foshan City has also set up a working group to provide services for foreign-invested enterprises investing in Foshan. “We also introduced the German V JP law firm to serve companies in Foshan.â€
Interestingly, as the Chinese companies and government structures emphasize market temptation, the German Federal Investment and Foreign Investment Agency representative Jonathan Schoo said that Germany also welcomes Chinese companies to invest, acquire German companies and enter the European market. According to German policy, Germany will complete the LE D lighting renovation of all public facilities by 2020. This is also full of market opportunities for Chinese companies.
Negotiation: Several lighting brands are waiting for acquisition
To my surprise, there are some German business companies that also negotiate with Chinese companies. I also ask that I am not interested in acquiring German-owned companies. The representative of the business company holds a list of German companies in their hands, all of which are facing sales, including lighting, machinery and environmental protection. I asked the representative of the company --- a tall German guy. "Is there a lighting brand company?" He replied: "Of course, these are all." He pointed to the five companies in the list and gave me a serious introduction through translation. stand up.
I slowly learned that some companies in Germany have been brands for hundreds of years, because of fierce market competition and high labor costs, they are facing bankruptcy. In recent years, the European economy is really not booming, and the market's spending power is shrinking. However, these companies are branded and technical companies, and most of them are bidding more than 2 million pounds.
Compared to the wealthy Chinese companies, the cost of these acquisitions is not too expensive. The local government of Foshan has always attached importance to attracting investment, but in terms of encouraging enterprises to go out, the effect is at least not as obvious as attracting investment. Foshan has a number of companies in the top 500 projects. It is these companies that have brought international elements to Foshan. Entrepreneurs have learned Western corporate systems and management experience.
At this stage, Foshan's powerful enterprises, especially listed companies, such as Foshan Lighting, Snowlight, and Guoxing Optoelectronics, can try their capital operations on a global scale. When acquiring a foreign company, tuition fees must be paid, but seize Now that the European economic downturn is an opportunity for foreign companies to sell their businesses, tuition fees must be the cheapest.
Precedent: Hong Kong bosses acquire German companies to "jump" into the European Pavilion
As I mentioned earlier, the China Pavilion at the International Lighting Fair in Frankfurt has gathered a lot of Chinese companies that are OEM in Europe, including my company, which are OEMs (OEMs) for foreign companies. The profits are only 10% to 30%. Between the competition and the 5% of the profits, and the fluctuation of the exchange rate, the profit risk of foreign trade orders is very large.
Therefore, many entrepreneurs who come with me come together to exchange ideas. They want to get rid of the hat of foundry in the future. Foreign trade is gradually sold under its own brand, but they all suffer from the failure to understand the international operating rules, and they dare not risk easily going abroad to play brands. . In fact, we learned from the exhibition that a famous German lighting brand company “Megamei†has been acquired by Hong Kong bosses. Hong Kong bosses directly borrowed this brand to appear at the European Pavilion, no longer have to set up stalls in the China Pavilion.
Such an acquisition is considered to be the most direct way for companies to go global. In the lighting industry, NVC Lighting in Huizhou has already stepped out of this step in 2007. At that time, NVC Lighting bought a British lighting company that had entered bankruptcy liquidation at a price of about 100,000 pounds (then equivalent to RMB 1.5 million) and established NVCUK.
This NVC Lighting has its own purchasing rights and its own design team to manufacture products that comply with Commonwealth standards. Most of the management is British employees. “The turnover in 2011 was nearly 18 million pounds, an increase of nearly 70% compared with the previous year, and this figure was only 6.5 million pounds in 2009. NVC Lighting is now among the top ten British lighting companies.â€
I think that Foshan's enterprises can fully achieve international acquisitions. In this way, you don't have to create a brand in Europe, and you combine your capital and manufacturing cost advantages with European brands and technologies. Test the vision and courage of Foshan entrepreneurs.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
At 2 o'clock this afternoon, the Foshan CCPIT hosted a small event entitled “Foshan-German LED Industry Exchange Seminar†for the first time at the conference building of the Frankfurt exhibition. The speakers and the audience of the audience were very close. Foshan government agencies and several companies have highlighted the advantages of Foshan's lighting industry, and representatives of German companies have shown us the latest technology and lighting market.
Pan Guanghua, a representative from the Foshan Science and Technology Bureau, was very concerned by the guests. He said that it is increasingly necessary for Foshan's private enterprises to “go out†and carry out international exchanges and cooperation. In 2013, Foshan's lighting industry output value was nearly 36 billion yuan, accounting for nearly 10% of China. Foshan's enterprises have good manufacturing capabilities and certain financial strength, and combined with the technology of the leading edge of German SMEs, will certainly produce strong market competitiveness. He particularly emphasized that Foshan City has also set up a working group to provide services for foreign-invested enterprises investing in Foshan. “We also introduced the German V JP law firm to serve companies in Foshan.â€
Interestingly, as the Chinese companies and government structures emphasize market temptation, the German Federal Investment and Foreign Investment Agency representative Jonathan Schoo said that Germany also welcomes Chinese companies to invest, acquire German companies and enter the European market. According to German policy, Germany will complete the LE D lighting renovation of all public facilities by 2020. This is also full of market opportunities for Chinese companies.
Negotiation: Several lighting brands are waiting for acquisition
To my surprise, there are some German business companies that also negotiate with Chinese companies. I also ask that I am not interested in acquiring German-owned companies. The representative of the business company holds a list of German companies in their hands, all of which are facing sales, including lighting, machinery and environmental protection. I asked the representative of the company --- a tall German guy. "Is there a lighting brand company?" He replied: "Of course, these are all." He pointed to the five companies in the list and gave me a serious introduction through translation. stand up.
I slowly learned that some companies in Germany have been brands for hundreds of years, because of fierce market competition and high labor costs, they are facing bankruptcy. In recent years, the European economy is really not booming, and the market's spending power is shrinking. However, these companies are branded and technical companies, and most of them are bidding more than 2 million pounds.
Compared to the wealthy Chinese companies, the cost of these acquisitions is not too expensive. The local government of Foshan has always attached importance to attracting investment, but in terms of encouraging enterprises to go out, the effect is at least not as obvious as attracting investment. Foshan has a number of companies in the top 500 projects. It is these companies that have brought international elements to Foshan. Entrepreneurs have learned Western corporate systems and management experience.
At this stage, Foshan's powerful enterprises, especially listed companies, such as Foshan Lighting, Snowlight, and Guoxing Optoelectronics, can try their capital operations on a global scale. When acquiring a foreign company, tuition fees must be paid, but seize Now that the European economic downturn is an opportunity for foreign companies to sell their businesses, tuition fees must be the cheapest.
Precedent: Hong Kong bosses acquire German companies to "jump" into the European Pavilion
As I mentioned earlier, the China Pavilion at the International Lighting Fair in Frankfurt has gathered a lot of Chinese companies that are OEM in Europe, including my company, which are OEMs (OEMs) for foreign companies. The profits are only 10% to 30%. Between the competition and the 5% of the profits, and the fluctuation of the exchange rate, the profit risk of foreign trade orders is very large.
Therefore, many entrepreneurs who come with me come together to exchange ideas. They want to get rid of the hat of foundry in the future. Foreign trade is gradually sold under its own brand, but they all suffer from the failure to understand the international operating rules, and they dare not risk easily going abroad to play brands. . In fact, we learned from the exhibition that a famous German lighting brand company “Megamei†has been acquired by Hong Kong bosses. Hong Kong bosses directly borrowed this brand to appear at the European Pavilion, no longer have to set up stalls in the China Pavilion.
Such an acquisition is considered to be the most direct way for companies to go global. In the lighting industry, NVC Lighting in Huizhou has already stepped out of this step in 2007. At that time, NVC Lighting bought a British lighting company that had entered bankruptcy liquidation at a price of about 100,000 pounds (then equivalent to RMB 1.5 million) and established NVCUK.
This NVC Lighting has its own purchasing rights and its own design team to manufacture products that comply with Commonwealth standards. Most of the management is British employees. “The turnover in 2011 was nearly 18 million pounds, an increase of nearly 70% compared with the previous year, and this figure was only 6.5 million pounds in 2009. NVC Lighting is now among the top ten British lighting companies.â€
I think that Foshan's enterprises can fully achieve international acquisitions. In this way, you don't have to create a brand in Europe, and you combine your capital and manufacturing cost advantages with European brands and technologies. Test the vision and courage of Foshan entrepreneurs.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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