OFweek smart home network news Recently, O2O service field well-known home arrival platform "Vine Life" and Haier's air intelligence management platform "Haier Hao Air" announced cooperation, Haier good air app has been on-line living appliance cleaning services, both sides The combination of smart home and home services began.
Home Service No. 1 The marriage with the giants of the home appliance industry has given rise to new sparks?
Haier Air is the air intelligent management platform launched by Haier. It remotely controls the air conditioners such as smart air conditioners and smart purifiers at home through mobile phones. It provides all kinds of services for household air-related smart products to create a comfortable, healthy and clean home air environment. As a giant in the home appliance industry, Haier has more than 200 million home appliance users. Haier Air is cutting into users through air-based control tools and is an important part of Haier's efforts to build a smart home and smart hardware ecosystem. At present, users can use Haier Air App to control the operation of home air conditioners, air purifiers, and other related Haier equipment according to various life scenarios such as home/off-home/good night, creating the most comfortable living environment.
Grape Life is a strict home service platform that covers the first-tier cities such as Hokhang Guangzhou-Shenzhen-Hangrong. Through the "selection + protection" approach, provide users with high quality home services. Hundreds of quality service providers are currently on the line, offering more than 30 service categories such as housekeeping / cleaning / massage / appliance cleaning / mobile phone repair / pets / flowers, etc., sku over 10,000, daily orders over 3000, one of the best in the industry Service Platform. This time, Haier cooperated with Haier, and it also valued the future of smart homes and home services. The coincidence of scenes and crowds could generate more chemical reactions.
With the escalation of consumption, more and more people will be accustomed to choosing the new lifestyle of “changing time and experiencing moneyâ€. The grape life formally aims at this opportunity and hopes to build it into a "living service Tmall." However, life services have long-tailed and scene-based features. How to more effectively attract traffic is an issue that concerns the entire O2O industry. Grape Life’s choice of cooperation with Haier’s good air is the ability to penetrate the scene business under the line and solve the user’s future smart life will inevitably encounter the needs of household appliances cleaning, repair, maintenance, etc., to supplement the smart home industry chain after consumption Service links.
Grape + Haier: 1+1>2
Haier’s good air has been connected to the life of household appliances in the grape life. Service providers such as: home, home, home appliances, home appliances, and home appliances are all excellent service providers for Haier. Various cleaning services. In addition to the cleaning business, both parties will conduct in-depth cooperation in home appliance repair, home cleaning, and maternal and child services.
For this cooperation, both parties stated that they are very optimistic. As a life mobile app under the Haier Group, Haier Air provides all kinds of services for home-based air-related smart products on a smart air-conditioner basis. This is Haier's new attempt in the layout of the smart home industry, and will be built in the future. More smart product support. The grape life can provide better service support for Haier's good air, and more powerful traffic aggregation capabilities, both parties can better cooperation and win-win!
We need to look more proactively into this deep cooperation between the grape life and Haier’s good air: this cooperation has broken the thinking of the “Internetization†of the home appliance industry by relying on e-commerce. Local service is an indispensable link in the industry chain of the home appliance industry. This cooperation provides a better solution for the traditional household appliance industry in promoting the stickiness of home appliance users. It also provides a successful reference case for the development of smart homes for the traditional home appliance industry.
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