In 2010, Haier, which has significant noise in the promotion of non-fluorinated Inverter air conditioners, will play more tricks in this segment.
"Frequency conversion is the absolute mainstream direction," said Su Ming, director of the domestic sales department of air-conditioning products of Haier Group, when he was interviewed by the China State Grid Corporation. According to the 2011 air-conditioner white papers released by Gome and Suning respectively, in 2011, the inverter air conditioner will rapidly enter the ascending channel under the dual policies of the country's many favorable policies and the joint promotion of manufacturers. It is expected to fully exceed the fixed-speed air-conditioning and enter the real In the year of popularity, the annual market share is expected to exceed 50%.
Different from the main competitors, the main non-fluorine frequency inverter allows Haier to go further in the inverter air conditioner market, thus becoming the leader in this market segment. According to statistics from the National Information Center, Haier ranked first in the market for fluorine-free inverter air conditioners in 2010.
The advantages naturally need to be continued and strengthened. Therefore, in 2011, CFC-free inverter air conditioners will continue to be the main products of Haier. In addition, Haier also launched in addition to formaldehyde inverter air conditioning and Internet of things air conditioners.
According to Su Ming's introduction, at present, in addition to formaldehyde inverter air conditioner has accounted for about half of Haier's total air-conditioning. The newly-purchased user groups are mainly newly-married users. Haier predicts that newly-wedded new-home users will grow by more than 55% in 2011. Decoration pollution in new-marriage and new-home users is its greatest concern. This undoubtedly brings greater business opportunities for Haier in addition to formaldehyde air conditioners. For this group of users, Haier has set its target of 38% of the market for inverter air conditioners.
At the same time, Haier plans to further promote its flagship new products on the basis of last year's development in the third and fourth-tier markets. “Although only 12% of 100 households of peasant users currently own air-conditioners, they provide greater market space, and rural consumers are more concerned about environmental health.†Su Ming said.
Su Ming believes that in the entire inverter air-conditioner market, as long as it captures the needs of consumers and launches products that meet this demand, it will step up and eventually lead in the perspective of consumer demand, which is more significant than market share alone. valuable.
"Frequency conversion is the absolute mainstream direction," said Su Ming, director of the domestic sales department of air-conditioning products of Haier Group, when he was interviewed by the China State Grid Corporation. According to the 2011 air-conditioner white papers released by Gome and Suning respectively, in 2011, the inverter air conditioner will rapidly enter the ascending channel under the dual policies of the country's many favorable policies and the joint promotion of manufacturers. It is expected to fully exceed the fixed-speed air-conditioning and enter the real In the year of popularity, the annual market share is expected to exceed 50%.
Different from the main competitors, the main non-fluorine frequency inverter allows Haier to go further in the inverter air conditioner market, thus becoming the leader in this market segment. According to statistics from the National Information Center, Haier ranked first in the market for fluorine-free inverter air conditioners in 2010.
The advantages naturally need to be continued and strengthened. Therefore, in 2011, CFC-free inverter air conditioners will continue to be the main products of Haier. In addition, Haier also launched in addition to formaldehyde inverter air conditioning and Internet of things air conditioners.
According to Su Ming's introduction, at present, in addition to formaldehyde inverter air conditioner has accounted for about half of Haier's total air-conditioning. The newly-purchased user groups are mainly newly-married users. Haier predicts that newly-wedded new-home users will grow by more than 55% in 2011. Decoration pollution in new-marriage and new-home users is its greatest concern. This undoubtedly brings greater business opportunities for Haier in addition to formaldehyde air conditioners. For this group of users, Haier has set its target of 38% of the market for inverter air conditioners.
At the same time, Haier plans to further promote its flagship new products on the basis of last year's development in the third and fourth-tier markets. “Although only 12% of 100 households of peasant users currently own air-conditioners, they provide greater market space, and rural consumers are more concerned about environmental health.†Su Ming said.
Su Ming believes that in the entire inverter air-conditioner market, as long as it captures the needs of consumers and launches products that meet this demand, it will step up and eventually lead in the perspective of consumer demand, which is more significant than market share alone. valuable.
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