In Changsha, Nanhai Commercial Photo must pay attention to brand building


People who have been in the lighting industry for a long time know that when it comes to commercial lighting, the South China Sea is the first place to be thought of. In Changsha, there are many companies from the South China Sea: Jiamei, Delta, Kim Jazz, Langshi, Jinmei, Southeast, Huilong, Mingdeli, Sanmeng, etc., in terms of the number of enterprises, far more than Huizhou and The commercial enterprise in Zhongshan has become an important force in the local commercial lighting market. Among them, Jinmei, Huilong and Mingdeli, which are in the low-end brand status of Shangzhao, are the absolute share of the low-end commercial market.

Baoli Jin Lighting Co., Ltd. of Nanhua Market in Changsha South Lake Market has been operating for 10 years in Nanhai, and is very familiar with the development of the commercial lighting market in Changsha. According to the introduction of Baolijin Lighting Beam, in the 1990s, Nanhai Commercial Lighting was the absolute leader in the local market. The old commercial lighting companies such as Delta have achieved great success in both products and sales. Later, the entry of NVC lighting greatly promoted the rise of Huizhou and Zhongshan commercial lighting companies. However, in terms of the overall number of brands, commercial lighting in the South China Sea is still in a dominant position. More importantly, the commercial lighting companies in the South China Sea are basically self-produced, so they have great advantages in production capacity and price. They are reflected in the local market, which is a commercial lighting brand with low price and large supply. From the South China Sea.

Mr. Liang believes that Nanhai enterprises are re-production and Huizhou enterprises are re-marketing. In the mid-to-high-end market, there are few commercial lighting companies in the South China Sea. In the past two years, commercial lighting companies in the South China Sea have begun to focus on marketing, and specialty stores, image stores, and logistics centers have all begun to operate. However, in terms of branding, Nanhai enterprises need to learn from Huizhou enterprises. In Changsha, when it comes to the brand of Shangzhao, the first thing people think of is NVC and the product. This is the difference between brands.



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