LED lighting "smart" dispute is still limited in short-term development

[Source: "High-tech LED - Research and Review" April issue / reporter Tang Guirong] Since the intelligent lighting industry entered the Chinese market in the 1990s, it has been affected by the market's consumption awareness, market environment, product prices, promotion efforts, etc. Restrictions have been in a slow development.

A unique advantage of LED products for home lighting is the creation of a comfortable, energy-efficient lighting environment through intelligent control. “LEDs determine their future intelligent lighting direction with their light source characteristics.” Dr. Xu Chen, deputy director of the Guangdong Provincial Institute of Standardization, said that after 3-5 years, when the LED light efficiency reaches the limit of use, the energy saving effect is no longer LED lighting final interest appeal point. The future LED lighting competition is more reflected in the intelligent demand.

In recent years, many international first-line lighting brand enterprises have begun to lay out intelligent control fields such as sensing, communication and multimedia. As early as the first half of 2011, Philips Lighting has partnered with Bayer to join the eco-business building program. Through cross-disciplinary collaboration, the program provides a comprehensive range of services and materials solutions for decision makers in the construction industry in building public and commercial sustainable buildings. At the same time, OSRAM also targeted LED lighting control solutions last year through the acquisition of Encelium Technologies, a company with a cutting-edge commercial building lighting control software system. At present, although some enterprises in China have introduced smart lighting products, most of them only stay in simple dimming.

In fact, the concept of intelligent lighting goes far beyond this.

Xu Chen told the reporter of "High-tech LED" that there are two main concepts of intelligent lighting: one is to change the light through sensing, and let the light adapt to people; the second is to use light as the transmission medium and the person as the receiver. Intelligent lighting is not only to change the illuminant, but to integrate various modern technologies such as communication, sensing, cloud computing, and Internet of Things into the light, not only the effect of light.

Market chaos
The reporter learned that the current "intelligent" lighting products on the market mainly achieve intelligent effects by using the control function of the driving power supply, and the technology itself is not difficult. At the same time, the demand for LED intelligent lighting in the domestic market is not high. The research data of the High-tech LED Industry Research Institute (GLII) shows that the penetration rate of intelligent LED lighting in China is less than 2%, and the product application is mainly reflected in dimmable LED landscape lights, color-adjustable LED street lights and their monitoring. aspect.

"At present, domestic enterprises' research on intelligent lighting mainly stays in LED dimmable color lighting products, and there are still few manufacturers that systematically implement LED intelligent lighting." Zhang Longxin admits that the current domestic LED lighting companies are intelligent concepts. The understanding is not thorough. Domestic enterprises are blindly pursuing intelligence and focusing on immediate interests. The international understanding of intelligence is mainly based on the coordination between people and the environment.

But the market has never lacked "followers." In this regard, some people in the industry have their own views: on the one hand, because intelligence is an inevitable trend of market development, on the other hand, the so-called "intelligent" lighting products on the market are not costly, but the profits are not low. .

The research data of Gaogong LED Industry Research Institute (GLII) shows that the cost of an LED driver with intelligent control function does not exceed 5 yuan, and the ex-factory price of lighting fixtures with such power supply is 20% higher than that of ordinary lamps. %. The insiders have calculated the account for the reporter. Only one of the above intelligent configurations can increase the gross profit of the lamps by at least 20%, and some high-end dimmable products can even reach more than 30%.

At present, the enterprises that arrange intelligent lighting in China are mainly emerging LED lighting companies. The reporter learned that Shenzhen Juju Lighting Co., Ltd., which is mainly engaged in the Japanese market, has sold nearly 30% of its total sales in 2011. Xiao Ling, general manager of the company, said that intelligent lighting (automatic induction, dimming and color adjustment) is now more popular in the Japanese market as a high-end product.

In terms of R&D investment, these companies also spare no effort. Among them, Qinshang Optoelectronics invested a total of 7.65 million projects in LED intelligent street lamps and power key technologies in 2011, accounting for 51.69% of all R&D investment. According to the plan, in 2012, the company will also invest 11.3 million yuan in new research and development. Among the 15 LED lighting companies with a revenue of 100 million in the random survey, 12 related companies accounted for more than 30% of the total R&D expenses.

Considering the factors such as cost and sales volume, traditional lighting companies are still "not mentioning" for intelligent lighting. The reporter did not find the words of intelligent lighting on the public information of listed companies such as NVC Lighting and Foshan Lighting. A traditional lighting manufacturer said that the main reason is that intelligent LED lighting is still in the stage of personalization.

An industry expert said to "High-tech LED": "Although there are already a number of enterprises in China doing intelligent lighting research, but more is staying in simple dimming, and the real intelligence should be from the control system. Start."

Long road
Zhang Longxin summarized the development of the LED lighting market into three stages, replacing the traditional lighting stage, integrating the system with smarter, more energy-efficient, cross-industry integration (including Internet of Things, remote control, smart home, etc.). However, the current LED lighting market is mainly to replace the lamp market.

He said that simple intelligent products are not difficult to implement from a technical point of view. However, the current development of LED lighting is still in the first stage, and consumers still have doubts about the quality and reliability of LED products. Therefore, in his view, although intelligence is an inevitable trend in the future, it will take a long time for this market to really open.

Xu Chen also expressed his doubts. At present, technologies such as the Internet of Things, sensor technology, and cloud computing are still in the early stages of development, and various standards have not yet been perfected. “Because of the systematic intelligent lighting products, the simultaneous development of multiple technologies is required. Therefore, it is difficult to fully realize in the short term.”

At present, many domestic enterprises are hoping to increase the added value of products by means of “intelligence”. “These concepts look good, but for most SMEs in China, there is a lack of operability.” Hu Sang, sales director of Jiehe Optoelectronics, said that the current concept of intelligent lighting is limited to some large enterprises, as well as communication and transmission. A company with a technical background. “Big companies can do technology research and development with their financial strength, and carry out large-scale promotion with their brand influence, changing consumer habits, which are not possible for most domestic enterprises.”

There are also many people in the industry who say that LED intelligentization needs to be promoted. First, there must be government guidance, establish demonstration projects, and go step by step. The reporter learned that the current demand for LED intelligent lighting in the market is mainly government agencies and commercial places, such as office buildings, factories and star-rated hotels.

For the blind follow-up of many LED lighting companies in China, Professor Wen Yuanmei of Guangdong University of Technology said that enterprises can start from the driving power supply and introduce functions such as deployment, management and communication through the introduction of intelligent control.

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