The red net broadcast, net red economy, net red effect, the word “net red†have become the savors of corporate sales and brand promotion under the tide of Internet+ era. Internet companies, manufacturing companies, and retail companies are rushing in and out. Take advantage of marketing.
A professional marketing person thinks that the marketing methods in the Internet era are changing all the time. In each period, new games can be triggered in an independent and short-term period that can ignite the market and public opinion excitement. Want to get a slice from the hot red economy, you must keep up with the rhythm, start early, hit the iron.
Young and fashionable Skyworth
This did not, at the launch event of the Skyworth Group’s national 47-city caravan tour event, the company boldly introduced a “new gameplay†that uses live platforms to promote activities and promotions. The ceremonial scene, through the current hottest live betta, live broadcast on the first day of live broadcast, interact with tens of thousands of netizens in real time, and interview participants of live events, and conduct interactive interactions with netizens.
For this kind of novelty, a large number of netizens left a message saying: "Chuangwei too will play", "Chuangwei stocks rose, net red anchors have been attracted to sell Skyworth TV." The appearance of the beauty network red anchor, also attracted the media and the scene Consumers rushed to the sidelines, and made online users of online and post-90s and 95s experience the love, youthfulness, and fashion of Skyworth brand. At the same time, they activated the online and offline atmosphere and played an active role in on-site sales. Pulling up, even though it rained for half a day, the site sold more than 100 sets of products.
Skyworth's new ways of playing, the road to innovation in adversity
Skyworth Group’s new online game play has not only created an industry first, but also freed the company’s offline promotion activities from the single, single, and thin limitations of the past. Although the activity is in a certain area of ​​a certain province or city, However, the scope of concern has reached a nationwide level. The unbounded nature of the Internet has added extra points to corporate branding, making it more influential, broader, and deeper.
In the eyes of the above-mentioned marketers, if companies want to be close to the consumer to the greatest extent, they must stand by the consumer, think about it, read what they love, and the new lifestyle and attitude of life that consumers like to see. The trend that needs to be closely followed up, in short, is to be one with consumers, regardless of you or me.
Through the new play of the Skyworth Caravan Tour event, we can see that the new sales methods are increasingly welcomed by enterprises. This explains the new normal of the home appliance industry and only caters to consumers' appetites from inside to outside. Only in this way can we really highlight the encirclement and take the road of innovation in the adversity of the industry.
Therefore, in order to “come together†with consumers, in addition to the “Live with Play†network, the Skyworth Direct Store also delivers the “2nd half price†promotion to the whole country. Consumers' doorstep.
This time, the caravan will bring Skyworth's latest all-category appliances to Skyworth's direct-operated stores directly around the community, and use "second half price" strategies to create Huimin highlights in many places. " The service that flies to your side "come closer to the consumer and together with the consumer, provide the most affordable price and the most intimate, timely and convenient service.
The second half price, only the diamond drill can take the porcelain live
Specials are available, but half price is not something anytime, anywhere. Skyworth’s second half price of the whole category of household appliances looks similar to the second half of the McDonald's cone slogan, but in reality, the two are not at the same level of discount.
As a large-scale home appliance company, Skyworth launched this kind of Huimin activities. Many of the household electrical appliances involved are top-end, equipped with the latest technology concepts, and the industrial design of products has won numerous awards at home and abroad, which can be described as valuable.
Obviously, Skyworth's "second half price" activity can not be met by consumers at any time, nor can it be done by any home appliance hypermarket. Actual operations must meet many hard conditions.
The first is the control of the product price system. If it is a distributor of a brand, without such great authority, the price authority of the product is insufficient to support the demand for such activities; furthermore, even if the authority is local and regional, the product is unlikely to be the highest-end, most recent. As for the flagship model, it is also difficult to ensure sufficient supply of half-price products. It is obviously impossible to satisfy the half-price purchase needs of consumers to the maximum extent possible.
However, Skyworth Direct Store is different. It is a national direct sales system with “Genuine Skyworth lineageâ€, and the next level is directly the plant of Skyworth Group.
So this second is the factory. National direct sales will significantly increase the overall sales volume of Skyworth's factories. Conversely, sales volume will continue to expand, and companies will be able to come up with even greater incentives to do preferential activities. Even if product demand soars, it will continue to rely on Skyworth’s strong industrial manufacturing strength. Meet consumer needs. All the activities of Skyworth O2O Direct Store are completed with the support of Skyworth Group, and the strength is beyond doubt.
The second half-price event is exactly the same as the original intention of Skyworth Direct Store. In order to improve the consumer experience and serve consumers more accurately in 2010, Skyworth has launched brand-operated stores into the community, mainly operating Skyworth TVs, refrigerators, washing machines, air conditioners, and purifiers, to create “consumption "Long-term together" gilded business cards allow consumers to experience the latest technology brought by Skyworth in the home appliance industry and experience the latest product changes, making it the closest and most direct communication between Skyworth and consumers. Channels to achieve a reduction in consumer experience within one kilometer.
After 6 years of accumulation and precipitation, Skyworth O2O Direct Store has opened 3,000 stores nationwide with annual sales of 3 billion yuan. Stores cover about 30,000 communities in 200 cities (above county-level cities).
It is understood that this highly flexible business model was jointly developed by the Skyworth Group and the elite team of the HSBC Business School of Peking University and was fully upgraded in 2015, which achieved a win-win situation for brand owners, operators and consumers. This model utilizes the industry's most advanced O2O model to provide consumers with a full range of online products and offline experience purchase services, rapidly improve consumer quality, and can achieve online and offline member sharing, enhance store traffic, and thus further expand Business scale and profit.
In order to expand brand influence, this year's Caravan Tour event, Skyworth Direct Sales Department also unites well-known companies such as Vantage and Times Relax, and has participated extensively in the 47-city tour event of Skyworth Caravan, which will make the event fall online more A good rallying effect will not only increase sales, but also strengthen consumers' brand image.
A professional marketing person thinks that the marketing methods in the Internet era are changing all the time. In each period, new games can be triggered in an independent and short-term period that can ignite the market and public opinion excitement. Want to get a slice from the hot red economy, you must keep up with the rhythm, start early, hit the iron.
This did not, at the launch event of the Skyworth Group’s national 47-city caravan tour event, the company boldly introduced a “new gameplay†that uses live platforms to promote activities and promotions. The ceremonial scene, through the current hottest live betta, live broadcast on the first day of live broadcast, interact with tens of thousands of netizens in real time, and interview participants of live events, and conduct interactive interactions with netizens.
For this kind of novelty, a large number of netizens left a message saying: "Chuangwei too will play", "Chuangwei stocks rose, net red anchors have been attracted to sell Skyworth TV." The appearance of the beauty network red anchor, also attracted the media and the scene Consumers rushed to the sidelines, and made online users of online and post-90s and 95s experience the love, youthfulness, and fashion of Skyworth brand. At the same time, they activated the online and offline atmosphere and played an active role in on-site sales. Pulling up, even though it rained for half a day, the site sold more than 100 sets of products.
Skyworth's new ways of playing, the road to innovation in adversity
Skyworth Group’s new online game play has not only created an industry first, but also freed the company’s offline promotion activities from the single, single, and thin limitations of the past. Although the activity is in a certain area of ​​a certain province or city, However, the scope of concern has reached a nationwide level. The unbounded nature of the Internet has added extra points to corporate branding, making it more influential, broader, and deeper.
In the eyes of the above-mentioned marketers, if companies want to be close to the consumer to the greatest extent, they must stand by the consumer, think about it, read what they love, and the new lifestyle and attitude of life that consumers like to see. The trend that needs to be closely followed up, in short, is to be one with consumers, regardless of you or me.
Through the new play of the Skyworth Caravan Tour event, we can see that the new sales methods are increasingly welcomed by enterprises. This explains the new normal of the home appliance industry and only caters to consumers' appetites from inside to outside. Only in this way can we really highlight the encirclement and take the road of innovation in the adversity of the industry.
Therefore, in order to “come together†with consumers, in addition to the “Live with Play†network, the Skyworth Direct Store also delivers the “2nd half price†promotion to the whole country. Consumers' doorstep.
This time, the caravan will bring Skyworth's latest all-category appliances to Skyworth's direct-operated stores directly around the community, and use "second half price" strategies to create Huimin highlights in many places. " The service that flies to your side "come closer to the consumer and together with the consumer, provide the most affordable price and the most intimate, timely and convenient service.
The second half price, only the diamond drill can take the porcelain live
Specials are available, but half price is not something anytime, anywhere. Skyworth’s second half price of the whole category of household appliances looks similar to the second half of the McDonald's cone slogan, but in reality, the two are not at the same level of discount.
As a large-scale home appliance company, Skyworth launched this kind of Huimin activities. Many of the household electrical appliances involved are top-end, equipped with the latest technology concepts, and the industrial design of products has won numerous awards at home and abroad, which can be described as valuable.
Obviously, Skyworth's "second half price" activity can not be met by consumers at any time, nor can it be done by any home appliance hypermarket. Actual operations must meet many hard conditions.
The first is the control of the product price system. If it is a distributor of a brand, without such great authority, the price authority of the product is insufficient to support the demand for such activities; furthermore, even if the authority is local and regional, the product is unlikely to be the highest-end, most recent. As for the flagship model, it is also difficult to ensure sufficient supply of half-price products. It is obviously impossible to satisfy the half-price purchase needs of consumers to the maximum extent possible.
However, Skyworth Direct Store is different. It is a national direct sales system with “Genuine Skyworth lineageâ€, and the next level is directly the plant of Skyworth Group.
So this second is the factory. National direct sales will significantly increase the overall sales volume of Skyworth's factories. Conversely, sales volume will continue to expand, and companies will be able to come up with even greater incentives to do preferential activities. Even if product demand soars, it will continue to rely on Skyworth’s strong industrial manufacturing strength. Meet consumer needs. All the activities of Skyworth O2O Direct Store are completed with the support of Skyworth Group, and the strength is beyond doubt.
The second half-price event is exactly the same as the original intention of Skyworth Direct Store. In order to improve the consumer experience and serve consumers more accurately in 2010, Skyworth has launched brand-operated stores into the community, mainly operating Skyworth TVs, refrigerators, washing machines, air conditioners, and purifiers, to create “consumption "Long-term together" gilded business cards allow consumers to experience the latest technology brought by Skyworth in the home appliance industry and experience the latest product changes, making it the closest and most direct communication between Skyworth and consumers. Channels to achieve a reduction in consumer experience within one kilometer.
After 6 years of accumulation and precipitation, Skyworth O2O Direct Store has opened 3,000 stores nationwide with annual sales of 3 billion yuan. Stores cover about 30,000 communities in 200 cities (above county-level cities).
It is understood that this highly flexible business model was jointly developed by the Skyworth Group and the elite team of the HSBC Business School of Peking University and was fully upgraded in 2015, which achieved a win-win situation for brand owners, operators and consumers. This model utilizes the industry's most advanced O2O model to provide consumers with a full range of online products and offline experience purchase services, rapidly improve consumer quality, and can achieve online and offline member sharing, enhance store traffic, and thus further expand Business scale and profit.
In order to expand brand influence, this year's Caravan Tour event, Skyworth Direct Sales Department also unites well-known companies such as Vantage and Times Relax, and has participated extensively in the 47-city tour event of Skyworth Caravan, which will make the event fall online more A good rallying effect will not only increase sales, but also strengthen consumers' brand image.
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