The international financial crisis triggered by Wall Street has gradually affected China's real economy. China's modern economic development is the focus of the Pearl River Delta. When the financial crisis hit, the chill was steep, causing a serious decline in foreign trade exports and slowing economic growth. A large number of enterprises entered the difficult period of operation. As a gathering place for China's lighting electrical industry, the Pearl River Delta lighting electrical production and operation enterprises have also received unprecedented development challenges.
In the face of the overall economic depression, are we sitting still, or the Jedi counterattack? The crisis is temporary, and the long-term development of the economy and society is the same theme. The governments of Guangdong and the Pearl River Delta have successively issued favorable policies to save the city. Enterprises in various industries are also actively seeking breakthrough strategies. Our rise requires not only action but also direction guidance. To this end, we specially invited Professor Wang Jinwei, Chairman of the China Lighting Society, to make a brief analysis of the development of the Pearl River Delta and the national lighting industry, and put forward practical development proposals.
Author: Since the second half of 2007, the financial crisis has spread to all aspects of the Chinese economy. The manufacturing industry in the Pearl River Delta has also suffered a lot. In the development of the lighting industry, some people say that the era of reshuffle in this industry has arrived. Some people say that it belongs to Normal business changes, but at the moment, the development of the Pearl River Delta enterprises is more difficult than ever. How do you come to know the current development of the lighting industry in the Pearl River Delta?
Wang Jintao: Over the years, China's lighting industry has made great progress and progress, and China has become a major country in the production of lighting appliances. In 2007, the total sales volume of China's domestic lighting industry reached 200 billion yuan, and the export volume reached 13 billion US dollars, with an annual growth rate of about 18%. China's lighting electrical appliance enterprises are mainly concentrated in the Pearl River Delta and the Yangtze River Delta. The number of enterprises and product sales in these two regions exceed 80% of the national total. Therefore, the lighting electrical appliance enterprises in the Pearl River Delta region have made tremendous contributions to the development of China's lighting industry.
With the advent of the world financial crisis, China's lighting electrical industry has also been greatly affected. Since the second half of last year, the growth rate of China's lighting electrical products has accelerated, which has become a prominent problem in the current and future development of the lighting industry. Among them, lighting electrical appliances enterprises in the Pearl River Delta region are the first to bear the brunt, especially most SMEs in this region are mainly “extroverted economyâ€, which makes their business and market dependence on foreign markets, and their products are strongly dependent. Exports, so the impact of the financial crisis will be relatively large. Secondly, lighting electrical enterprises in the Pearl River Delta region put their own products on the OEM's OEM, and do not pay attention to product investment and management. Once the foreign companies' economic contraction, they directly affect the sales of their products. Thirdly, a large number of lighting electrical appliances enterprises in the Pearl River Delta region are mainly based on extensive management, and the operation and growth of enterprises rely on labor, material resources and capital investment. In the financial crisis, in order to survive, the cost of market development must increase substantially. The existence of these factors has made the lighting electrical appliance enterprises in the Pearl River Delta region have a difficult time in the financial crisis, orders have decreased, sales have declined, and many enterprises are in danger of closing down and shutting down. These problems reflect the impact of the financial crisis on China's export-oriented lighting companies. The same light source enterprises will also be affected to a certain extent, but only for the lighting electrical appliances enterprises in the Pearl River Delta region, which is a national lighting electrical gathering place. prominent.
Author: The outbreak of the international financial crisis has indeed brought about a big impact on the development of the manufacturing industry in the Pearl River Delta. The development of the lighting industry has also shown a difficult situation. In the very period of development of this industry, how is the lighting industry and enterprises? In this crisis, see opportunities and seek development?
Wang Jintao: 2009 should be said to be a challenging year. The impact of the international financial crisis on the lighting industry will be significantly increased. Sales and sales of lighting appliances have continued to decline over the past few months, and the rate of decline is currently difficult to estimate.
But in the face of severe challenges, we also face rare opportunities. First of all, this year is a crucial year for promoting the smooth implementation of China's "Eleventh Five-Year Plan". China will celebrate the 60th anniversary of the founding of the People's Republic of China. In response to the international financial crisis, China has set a macroeconomic policy to promote domestic demand and maintain growth. The investment in infrastructure construction has provided a development space for lighting and electrical enterprises. Second, the state has unremittingly promoted energy conservation, emission reduction and environmental protection. The central government has allocated 42.3 billion yuan to support the construction of ten key energy-saving projects and environmental protection facilities. Among them, the state last year subsidized 50 million energy-saving lamps. The plan is over-completed, and the action plan to continue to promote 100 million energy-saving lamps this year has been launched; it is particularly gratifying that the State Council recently adopted the “Ten Industry Adjustment and Revitalization Plan†to adjust the industrial revitalization of lighting appliances in the light industry. It is one of the key projects. The introduction of this program will undoubtedly have a huge impact on the development of the current lighting electrical industry. Lighting and electrical appliance enterprises in the Pearl River Delta region should seize these rare opportunities, take the initiative to attack in light of their own reality, and seek long-term development of the enterprise.
Author: Lighting appliances as an emerging industry in China's development, this is a sunrise industry, but in the current financial crisis, not only the development of the lighting industry has been severely challenged, the crisis has made the industry re-examine the development of this industry Form, and actively change and seek development. In order to promote the healthy development of the lighting industry in the Pearl River Delta and the lighting industry in the country, please give your opinions and suggestions on how to effectively diagnose the dilemma.
Wang Jinwei: Looking at the situation at home and abroad, the challenges and opportunities faced by lighting and electrical appliances coexist, and difficulties and hopes are at the same time. The fundamentals of China's lighting industry development and the long-term trend will not change. We should build confidence, seize opportunities, overcome difficulties, minimize the adverse effects of the financial crisis, and promote the further development of lighting electrical appliances in the Pearl River Delta region. I think we should pay attention to the following aspects:
First, we must speed up the adjustment of the product structure of the lighting electrical industry and vigorously produce high-efficiency and energy-saving lighting products. In recent years, China has achieved certain results in promoting high-efficiency and energy-saving lighting products by actively implementing green lighting projects. Ten years ago, the production ratio of fluorescent lamps and incandescent lamps in China was 1:8. Now the output of fluorescent lamps has exceeded that of incandescent lamps, and the quality of energy-efficient lighting products has been greatly improved. At present, many developed countries no longer produce incandescent lamps. The international consumer groups of incandescent lamps still exist. Therefore, the production of domestic incandescent lamps will not shrink significantly in 3-5 years, but the production of energy-efficient products should be increased in product structure adjustment. In order to speed up product structure adjustment, focus on improving product quality and ensuring product performance stability.
Second, accelerate the industrial restructuring of the lighting appliance industry. At present, the characteristics of China's lighting industry are large and scattered. The number of enterprises exceeds 10,000. However, the number of light source enterprises that have achieved large-scale production is limited. The scale of production of lamps and lanterns enterprises is smaller. This will not produce economies of scale, and the cost will not fall. Quality If you can't go up, this unreasonable industrial structure should change as soon as possible. It should be said that this financial crisis may also play a role in promoting industry reshuffle to a certain extent. Lighting companies and multinational companies tend to tighten their strategies, which provides a good opportunity for the brand building of China's lighting electrical enterprises. I hope that China's influential lighting electrical enterprises should seize this opportunity, enhance their independent innovation capabilities, and strive to create conditions. Establish a brand of its own national industry and work hard to build China into a strong country in the production of lighting appliances.
Third, lighting electrical appliances enterprises should enhance their environmental awareness and promote the process of energy conservation and emission reduction in China. As we all know, lighting electrical products will cause serious pollution in the production process, causing great damage to the environment. At the same time, the mercury recovery problem of used lighting electrical products has not been effectively solved for a long time. These issues should be given enough attention, otherwise it will affect the progress of the enterprise. I hope that in dealing with the international financial crisis and implementing structural adjustments to China's economy, Chinese lighting electrical appliances enterprises should attach importance to and increase research, promotion and investment in this area, and promote the sustainable development of lighting electrical appliances enterprises.
Fourth, lighting electrical appliances enterprises should refine their internal strengths and cultivate talents in order to enhance their R&D and innovation capabilities. At present, China's professional lighting talents are very scarce. This is mainly related to the lack of professional lighting talents training institutions in China and the lack of specialized lighting majors. The lack of professional education in lighting has restricted the development of the lighting industry, resulting in the lack of stamina for the development of industries and enterprises. The poor professional quality of enterprise personnel also leads to unstable quality of lighting electrical products in China, weak original ability and lack of core competitiveness. To this end, in this financial crisis, lighting electrical enterprises should concentrate on strengthening the professional training of enterprise employees and actively cultivate innovative talents in the “warming or holding the group for the winterâ€, in order to meet the lighting enterprises’ sufficient development potential in the spring. .
Fifth, lighting and electrical appliance enterprises should change their market concepts and change from the international market to the development of the domestic market. As we all know, the international financial crisis triggered by the subprime mortgage crisis has spread from the financial sector to the real economy because the US credit system itself constitutes the base of household consumption. Therefore, when the financial system is shaken, consumption will inevitably be affected. The demand in the international market is driven by consumption, and the deterioration of the international financial system has caused the deterioration of market demand. Therefore, it is undoubtedly subject to severe impact on the lighting appliance enterprises that are mainly built on the international market. China's financial industry is based on consumer savings. Due to the influence of Chinese people's consumption habits, the Chinese market is less affected by the financial crisis. In addition, the Chinese government has introduced a number of domestic policies to promote domestic demand. Lighting companies should seize During this period, the direction of reversal, towards the huge domestic market demand, adjust the product structure, vigorously develop the domestic market, implement the "two-legged walking" policy, reduce the OEM or export share, and reduce the losses caused by the financial crisis to The least extent.
Author: With the severe economic development situation, all levels of government in Guangdong have carried out active transformation policies, and various industries are also undergoing industrial transformation. What are your views and expectations on the transformation of the lighting industry in the Pearl River Delta? ?
Wang Jintao: I believe that the lighting electrical appliance enterprises in the Pearl River Delta region, like the national lighting electrical appliance enterprises, are adjusted by the enterprises at all levels in Guangdong Province to promote growth and promote domestic demand economic policies. Through the adjustment of their own industrial structure, product structure and organizational structure. In response to the international financial crisis, we will constantly change our management and management methods, adjust our strategic guidelines, and strive to escape the predicament and maintain vitality in this financial crisis, and we will surely usher in a beautiful spring.
Editor: LC-CL
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