Once facing bankruptcy, Land Rover was introduced to China by Indian hands but quickly emerged as a dazzling star in the SUV market. Many have credited its revival to the support of affluent Chinese consumers. In the domestic SUV segment, Land Rover undoubtedly leads the way. Known as a symbol of wealth and status, Land Rover has always been a favorite among the newly rich. Recently, to compete with luxury brands like BMW, Mercedes-Benz, and Audi (BBA), Land Rover has been significantly reducing its prices. Take the Land Rover Discovery Sport for example—originally priced at over 400,000 RMB, it now starts at around 250,000 RMB. This sharp price drop has made it highly appealing, even for its base model, which now starts at just 230,000 RMB.
Before we dive into its design, let's discuss the "lifestyle experience" associated with the Discovery Sport. Its international name is "Discovery Sport," which literally translates to "discovery of sports." However, it is essentially the successor to the Freelander 2, but within the Land Rover brand hierarchy, it is considered part of the larger Discovery family, similar to how the Range Rover Evoque belongs to the Range Rover lineup.
In terms of its exterior, the domestically produced Discovery Sport closely mirrors the imported version but features a sleeker body. The U-shaped grille adds a touch of ruggedness, staying true to the Land Rover family aesthetic.
When it comes to dimensions, the Discovery Sport measures 4,599 mm in length, 1,894 mm in width, and 1,724 mm in height. Compared to competitors like the Lexus NX (4,630 mm x 1,845 mm x 1,645 mm) and Lincoln MKC (4,552 mm x 1,864 mm x 1,643 mm), the Discovery Sport’s shorter length is balanced by its taller stance, maintaining the distinctive Land Rover profile.
Inside, the cabin feels more subdued compared to the exterior. The dashboard uses straight lines and a flat design, which might feel somewhat plain. However, the materials used are commendable—leather covers most touchpoints, and the textured plastic on the center console adds character. Standard features include the InControl infotainment system, offering remote control, emergency SOS calls, and Land Rover's exclusive roadside assistance.
Under the hood, the combination of a 2.0-liter turbocharged engine paired with a nine-speed automatic transmission powers the Discovery Sport. The engine produces 241 horsepower at 5,000 rpm and delivers 340 Nm of torque at 1,750 rpm, making it competitive with other premium brands in its class. The ZF-sourced nine-speed gearbox is smooth and efficient, contributing to better fuel economy during highway cruising.
The Discovery Sport offers impressive versatility, with a full-time four-wheel-drive system ensuring strong off-road capabilities. Despite its practicality, some users note that the interior build quality could be improved.
Externally, the new Discovery Sport adopts Land Rover's latest design language. The front grille retains the classic dual horizontal bar motif, while the LED headlights add a modern touch. A silver anti-scratch shield adorns the lower bumper, and the side profile features a sloping roofline and a tilted C-pillar, giving the vehicle a dynamic stance. Additionally, the new model sports a fresh set of double-spoke alloy wheels.
This combination of ruggedness and refinement makes the Discovery Sport a compelling choice for those seeking both luxury and capability in their SUV.
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