On July 17, Gaogong LED and Tsinghua Boshang Association held a LED industry development trend and industrial chain cooperation forum and high-tech LED exhibition presentation in Shenzhen.
Dr. Zhang Xiaofei, Director of the High-tech LED Industry Research Institute, Lai Aizhong, Vice President of the Shenzhen Club, and Lin Renxiang, Vice President of the Boss LED Industry Club, and more than 100 companies including Huake Weiye, Chengzhiyi, and Aurora Electronics Representatives of LED companies from Tsinghua Boshang participated in the seminar.
Capital led LED industry
With the intensification of the financial crisis in Europe and the United States, the LED market growth is not as expected. However, from the perspective of investment environment, the LED industry is not deserted. According to the statistics of the High-tech LED Industry Research Institute (GLII), in the first quarter of this year, the domestic new LED planning investment was 14.1 billion yuan, the quarterly low since 2010.
However, from the overall situation in the first half of 2012, the investment enthusiasm of the LED industry is gradually recovering. The data shows that in the first half of 2012, the domestic new LED planning investment was 44.1 billion yuan, down 63% year-on-year; the number of newly planned projects with investment of more than 100 million yuan was 64.
Zhang Xiaofei suggested that if you invest, how much do you have? What project is it used for? For the capital market, he said that there are opportunities for several companies to go public together.
Dr. Zhang Xiaofei, Director of the High-tech LED Industry Research Institute
This year, the Guangdong Provincial Government issued an LED policy to support the production value of 500 billion yuan in 2015, and 80% of the chips will be localized. Zhang Hongbiao, director of the High-tech LED Industry Research Institute, said that the 500 billion yuan policy can improve the application of LED lighting, but it also includes subsidies for OLED lighting. This year, the packaging market growth is not as good as expected, especially for small and medium power lamps, the company's net profit is basically zero. Therefore, for SMEs, it faces a more severe situation.
Zhang Hongbiao, Director of the High-tech LED Industry Research Institute
"Traditional lighting transformation is too slow, it will definitely be eliminated; the LED application market chaos will also be improved; some small and medium-sized LED companies will continue to have difficulties and choose to quit." Zhang Xiaofei believes that the future output of LED will reach 5 billion A large-scale enterprise of -10 billion yuan will also appear. "The future is a bloody battle. In the future, the three companies will become strong in the LED field. First, listed companies that are going fast, second, foreign companies and Sino-foreign joint ventures, and third, state-owned enterprises."
Industry chain cooperation becomes a consensus
In the current industrial environment, how many companies will enter the LED industry in the future, and how many enterprises will withdraw from the LED industry? Zhang Xiaofei said that there are two kinds of exits, one is to escape and the other is bankruptcy. Even if the company does a good job, it must have a "firewall" mentality.
At the same time, the LED industry is very confusing. Most companies are now very experienced in tactics, but they are weak in industry research and market data and analysis. "In the chaotic moment of the LED industry, companies should analyze the industry in order to know ourselves and know each other." Lin Renxiang said.
Lin Renxiang, deputy director of Boshang LED Industry Club
"In fact, what is more important is whether similar LED companies have the opportunity to cooperate? You can maintain your own product features and whether you can core your products." Zheng Hongwei, CEO of Shenzhen Huake Weiye Circuit Technology Co., Ltd. said that in this situation Under the circumstance, large enterprises have the financial strength and scale advantages to deal with; while SMEs are more important to form a cooperative relationship.
“As a supporting enterprise, we should do some cooperation in order to gain a firm foothold in the future market. Local protectionism has nothing to do with it.†Lai Aizhong also expressed the same view. Now LED products are fixed by sales because you are fundamentally I don't know where your market is, what is the price?
Lai Aizhong, Vice President of Shenzhen Alumni Association
Li Xiaolin, CEO of Shenzhen Zhaoguangguang Electronics Co., Ltd. said: “It is very difficult to make every product good, but everyone can exchange information with companies of different product lines. In addition, everyone can jointly purchase products from the same supplier and improve Purchasing volume, lower prices.†Wang Dingfeng, chairman of Huizhou Guozhan Electronics Group, said that in fact, everyone can join hands and take the first step. Any company is a supplier customer, and everyone buys together to reduce costs.
In response to corporate cooperation and joint procurement, Zhang Xiaofei explained the purpose of the high-tech LED exhibition to the representatives of the participating companies. “High-tech LED exhibition is to provide a platform for exhibition and communication for high-quality enterprises in the industrial chain. As an embodiment of the boutique exhibition, we will build an LED industry chain procurement alliance.â€
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