Mobile phone online watching TV becomes the future mobile phone behavior mode

Tags: CMTPlayer online viewing

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I don't know if you have noticed that in daily life, more and more people are holding mobile phones to watch TV programs on various vehicles such as buses and subways. The results of the survey conducted by the Communication University of China Communication University CMMB Data Research Center released on November 20th showed that 47.4% of experienced users showed strong interest in mobile TV. Especially during the Olympic Games, the users who participated in the survey watched the CMMB mobile TV more than the online video. The average number of users with a CMMB average viewing time of 4 hours or more accounted for 15.4% of the total. In some ratings, CMMB's viewing. The time is also longer than the TV media.

More representatively, in the way of watching analog TV signals, CMMB TV and online TV watching, it has become a hot topic to watch mobile TV programs online. Kaleidoscope, GGLive, UCWEB and other mobile TV software or browser software are emerging one after another, and the target is also directed at the potential mobile TV and video market. Although this method requires a certain amount of data traffic charges, the "high fever" of mobile TV watching TV has not been reduced, and is expected to become a mobile phone behavior model in the future.

Online viewing has become popular

According to the information revealed by the 3G portal, which focuses on mobile Internet services, by the end of 2007, Japan’s mobile Internet traffic was four times that of Internet traffic. The 3G portal predicts that this trend in Japan will soon become a reality in China, and the mobile Internet will become a trend in China. A statistic shows that mobile Internet users in Guangdong have accounted for 40% of mobile phone users.

And by surfing the Internet through a mobile phone, in addition to browsing the web to get the necessary information, entertainment is an important aspect. Mobile TV and various videos have clearly become the mainstream in this trend.

At present, all parties are concentrating on developing mobile TV and video services. Among the telecom operators, China Mobile’s mobile TV is based on the previous “Kaleidoscope” business. The current development momentum is good. The “Kaleidoscope” software integrates many major channels in Guangdong and Shenzhen, as well as satellites in various provinces and cities. A lot of sports, finance, entertainment and other information, recently added popular movies to watch channels, etc., very eye-catching; among mobile phone software vendors, Guangzhou local 3G portal and UCWEB launched GGLive and UCWEB browser and other software, The main focus is also online mobile TV; in the radio and television system, in addition to the current free CMMB mobile TV, CCTV mobile TV is also booming, based on S60 version 3.0 or above of Nokia mobile phones and Lenovo's part When the mobile phone is shipped from the factory, it has its own "CCTV push-to-talk". "CCTV mobile phone push-to-talk" integrates mobile TV, video search, online interaction, mobile blog and other functions on the mobile phone to help users watch CCTV's video and audio. Live, carousel, on-demand and graphic information, and provide wireless Internet services such as interactive sharing.

Last week, 3G Portal also launched the WIFI version in the mobile TV software GGLive. In the wireless network coverage area, you can watch mobile TV freely through the mobile phone with WIFI function. However, currently controlled by the domestic mobile phone system, the WIFI version of the mobile phone can only be used in a small part of the mobile phone. Once the mobile phone with the WIFI function in the mainland market starts official sales, it is expected to be popular soon. This also reflects the good development momentum of mobile TV at present.

Live video

Many mobile TV software and browsers can wipe out live TV and video programs. For example, in the kaleidoscope software, Guangdong TV, Shenzhen Satellite TV and other TV channels in Guangdong are covered, and the program broadcasts almost in sync with normal TV programs. Many large-scale sports events, such as the recent NBA live broadcast, can also be viewed through the "Kaleidoscope" software, and the live broadcast signal is almost the same as on the TV. If you miss some live programs, you can also watch the recent videos through the built-in program menu, such as Phoenix TV's "One Tiger, One Talk" and "Lu Yu You", to make up for the shortcomings of missing the program because of the inappropriate time. .

On the whole, most online mobile TV software or browsers have live TV menus, which can watch many TV programs, and even music stations, Star TV, Phoenix TV, Phoenix Information, Oriental Film, First Financial, etc. Ten TV channels. It is expected that with the upgrade of various software and the smoothing of the copyright of TV programs, more exciting TV programs will be launched into the mobile phone.

It is worth mentioning that the most critical issues in watching mobile TV online are speed and image quality. Compared with the current ordinary TV programs, many mobile TVs seem to feel a bit "card", but from the current effects of several major mobile TV software, the smoothness of the images is still very good. Moreover, from the characteristics of mobile TV itself, it is not a consumer demand for TV programs, and it is enough to achieve the functions of mobile entertainment.

On the occasion of the 3G era represented by TD, the image transmission of mobile TV will be faster. Currently, like the Kaleidoscope software is testing 3G signal transmission. In the future, the data transmission of mobile phones will gradually move from the existing GPRS/EDGE mode to the higher-speed HSDPA transmission. The ratings of mobile TV will surely usher in a more hot "peak".

Internet software Grand View Garden

GGlive software

GGlive is a TV streaming software independently developed by the 3G portal. It can play TV and movie programs online and anytime via the GPRS network, and supports more than ten brands of 150 mainstream machines in the Symbian/WinCE/Linux system. GGLIVE's network adaptability is very good, support CMWAP and CMNET mode connection, and the software itself can achieve online automatic update, because it has the function of retaining the broadcasted program, the next play can directly play the link.

UCWEB mobile browser

UCWEB belongs to the web client browsing software. It mainly uses web browsing and search, but it also has video playback function. It is equipped with downloaded video software, which can watch mobile TV programs from CCTV to local stations and then to Phoenix TV. The video effect is still acceptable. That is, the sound of some channels is slightly smaller.

10LIVE software

10LIVE is a mobile client software independently developed by Shanghai Yiling Network Technology Co., Ltd. It has the latest streaming media technology, can play audio and video, and supports online TV live broadcast and online movie program functions.

CCTV push to talk

CCTV push-to-talk is CCTV's mobile phone application software tailored to the handheld family. It is a free mobile phone software that integrates video playback, large-size browsing, reading, commenting, and communication. You can watch TV programs that you think are the mainstay at any time, browse news information, download e-magazines, order food, order aircraft. Tickets and hotel. In addition to basic browsing and watching TV programs, you can also interact with TV shows.

Kaleidoscope software

Wonhot is one of the mobile TV services launched by China Mobile. It covers TV, news, music, local life, karaoke, finance, property market, stock reviews, funny short films and many other services. The content is very rich, and recently added popular movie sections. . In addition, it also has regional services and other features, can provide a wide range of television, video, promotional information, etc. in wide and deep. In the existing mobile network environment, the kaleidoscope software can greatly improve the quality of streaming media online playback, and the viewing effect is clear and smooth; in the case of using GPRS data traffic is relatively low, the video can be guaranteed to be clear and unbuffered.

CMTPlayer

It is an old-fashioned online TV player software and supports full-screen playback. Built-in multiple TV shows are easy to use. It can provide mobile TV system with online broadcast of more than 5 frames/second on the existing 2.5G GPRS network, and adapts the PDA to play video programs on the big screen. However, its main interface is not directly selectable as GGLIVE, but it is necessary to enter the IE that comes with the mobile phone through the media center. It is a shortcoming.

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