Recently, OPPO, a well-known domestic smartphone manufacturer, finally unveiled its highly anticipated R11 flagship model following a series of promotional activities including variety shows, advertisements, and appearances at Zhejiang Satellite TV’s mid-year gala. From the unique "unprecedented launch event" format to endorsements by superstars like Jay Chou, TFBoys, and Chen He, it's clear that OPPO places significant importance on this product. In fact, just 40 minutes after its release on June 16th, the total sales volume of the R11 series surpassed the total online sales of the first-generation R9s from the previous day, marking a major hit.
According to data released by renowned research firm IDC, in the first quarter of 2017, OPPO sold 18.9 million smartphones globally, securing second place worldwide with an 18.2% market share. These impressive results are undoubtedly due to numerous factors, one of which is the ColorOS system, a key contributor to OPPO’s success.
The debut of ColorOS in 2013, with its sleek UI design and user-friendly features, quickly won over consumers. It also established its own distinctive aesthetic style.
With the launch of the OPPO R11, ColorOS also introduced version 3.1 under the slogan “Fast and Different,†focusing on usability, safety, and design. During an interview after the press conference, OPPO Product Manager Wang Wei stated: "OPPO adjusts its systems based on external feedback, so the focus of this ColorOS update is safety and speed." But what exactly does "fast" and "safe" mean?
**“Fast†and Faster**
According to OPPO officials, the "fast" version of ColorOS 3.1 primarily optimizes application startup speeds at the system level. Based on big data analysis and 64 user usage scenarios established through survey data, improvements have been made. For instance, opening QQ on the OPPO R11 is 34.3% faster compared to the previous generation R9s.
Moreover, ColorOS 3.1's "fast" aspect is also evident in UI control logic optimizations. Directly adding WeChat and Alipay payment portals to the quick menu cuts down payment steps in apps by half. Additionally, the introduction of the OPPO Share function enables users to transfer photos between friends up to 100 times faster than using Bluetooth.
Time truly is money. In today's fast-paced world, any unnecessary operations can hinder progress. OPPO’s philosophy is to simplify these processes, making operations smoother and more convenient.
**“Safe,†Safer**
Last October, ColorOS 3.0 was released with the slogan "This time, more secure," protecting users' mobile phones from threats in communication, payments, and app downloads. This year, with more people relying on mobile payments, ColorOS 3.1 adds WiFi security detection. During payments, the system automatically checks the payment environment to ensure security. Furthermore, when entering passwords in apps, the OPPO security keyboard protects account and password security, preventing potential risks from user habits and safeguarding device security.
**“Beautiful,†More Beautiful**
Besides being fast and secure, OPPO continues to pursue beauty. With ColorOS 3.1, design aesthetics have been further refined. In system UI design, ColorOS 3.1 adheres to "order aesthetics," making interface information clearer and more distinct through font pairing and visual layering. In terms of color application, all icons have been redrawn, enhancing the brightness and saturation of primary elements, giving the overall color palette a more vibrant and lively feel.
The release of each new OPPO smartphone reflects the sincerity of this renowned mobile phone manufacturer. Naturally, the latest heavyweight product, OPPO R11, combines beautifully with the excellent ColorOS 3.1, showcasing OPPO’s unwavering commitment to quality.
“ColorOS is a product with a long lifecycle and will continue to innovate. Unlike other domestic custom ROMs, ColorOS combines artistry with practicality, emphasizing user vision and a better operational experience.â€
In the 14th year since its founding, the words of the person in charge remain relevant today, indicating that OPPO has never lost sight of its goals during its years of development and has consistently stayed true to its original vision. It is this dedication that has kept OPPO ahead of the curve and in an unassailable position in the industry.
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