Recently, OPPO, a well-known domestic mobile phone manufacturer, finally unveiled its highly anticipated R11 star product after a series of promotional activities including variety shows, advertisements, and the mid-year gala on Zhejiang Satellite TV. From the unprecedented launch event format to the star-studded endorsements featuring Jay Chou, TFBoys, and Chen He, it’s clear that OPPO places significant importance on this product. On the 16th of June, within just 40 minutes of sales, the total sales volume of the R11 series surpassed the previous day's online sales of the first-generation R9s, marking a major breakthrough.
The success of OPPO can't be attributed to a single factor. However, one crucial element behind their achievements is undoubtedly ColorOS, the software that powers their devices. According to data from renowned research firm IDC, in the first quarter of 2017, OPPO sold 18.9 million smartphones globally, securing second place worldwide with an impressive 18.2% market share. Such remarkable results are the result of numerous factors, but today we’ll delve into how ColorOS plays a key role in OPPO’s success.
Launched in 2013, ColorOS quickly gained popularity among consumers thanks to its stylish UI design and user-friendly features. It also established a unique aesthetic style that set it apart from competitors.
With the release of the OPPO R11, ColorOS also introduced version 3.1 under the slogan “Fast and Different,†balancing usability, security, and design. OPPO product manager Wang Wei noted in an interview that the focus of this upgrade was safety and speed. But what exactly does this mean?
**“Fast†and Faster**
According to OPPO officials, the “fast†version of ColorOS 3.1 focuses on system-level optimizations for application startup speeds. Based on big data analysis and 64 user usage scenarios, improvements have been made. For instance, opening QQ on the OPPO R11 is now 34.3% faster compared to the previous generation R9s.
Moreover, ColorOS 3.1’s “fast†aspect is also evident in UI control logic optimization. Features like direct access to WeChat and Alipay payment portals in the shortcut menu cut down payment steps in apps by half. Additionally, the introduction of OPPO Share allows users to share photos between devices up to 100 times faster than Bluetooth, significantly enhancing convenience.
In today’s fast-paced world, simplifying operations is essential. OPPO’s philosophy is to streamline processes and make interactions as seamless as possible.
**“Safe,†Safer Than Ever**
Last October, ColorOS 3.0 was released with the slogan “This Time, More Secure,†focusing on protecting users’ mobile security in areas like communication, payments, and app downloads. As mobile payments become increasingly popular, ColorOS 3.1 introduces WiFi security checks. During transactions, the system automatically assesses the payment environment to ensure safety. Furthermore, when entering passwords in apps, the OPPO security keyboard protects account credentials. These measures aim to preemptively address potential risks and safeguard user devices.
**“Beautiful,†Even More So**
Beyond speed and security, OPPO relentlessly pursues beauty. In ColorOS 3.1, the design aesthetics have been further refined. The system UI adheres to the principle of “ordered aesthetics,†improving clarity and distinction in font pairing and visual layering. Colors have been refreshed across all icons, enhancing brightness and saturation to create a more vibrant and lively appearance. Every detail reflects this dedication to beauty.
The release of each new OPPO smartphone represents the brand’s commitment to excellence. The R11, as the latest heavyweight product, perfectly aligns with the exceptional ColorOS 3.1, showcasing OPPO’s unwavering pursuit of quality.
“ColorOS is a product with a long lifecycle and will continue to innovate. Unlike other domestic custom ROMs, ColorOS combines artistry with functionality, emphasizing user experience and vision,†remarked the executive during ColorOS’s 14th anniversary. This statement remains relevant today, highlighting OPPO’s steadfastness in its mission and its ability to maintain its edge in the competitive market.
Even after many years, OPPO has stayed true to itsåˆå¿ƒ, which is why it continues to lead the industry and remain untouchable.
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