Although there is still a lot of bubble in the field of wearable devices, it seems to have become a passionate trend, especially in the wrist market. Under the leadership of giants such as Apple, Google, Microsoft and Samsung, it is not difficult to visually test. Next, more and more manufacturers will join in. The first question facing the newcomers should be whether they should choose to launch a bracelet or launch a watch? After all, the space on the user's wrist is so big, and in the current situation where there is a lot of convergence, it seems that it is necessary to make a choice between the two, but this is not easy.
Most people choose the bracelet to test, watch attack
At present, the bracelet and the watch have their own advantages and disadvantages. In comparison, the hardware and software costs and market pressure of the introduction of the bracelet are smaller than the watch, but the premium, profit and the product itself are not high, the function is not high. There are more limitations on the introduction. If the watch is launched, although the premium space and profits can go up, there will be more room for development in terms of function, but the threshold for starting and the market will be much higher and will be more tested. To the brand influence and functional competitiveness of the manufacturer.
In this regard, many manufacturers choose a compromise method, first cut into the market with a bracelet, and then see the machine to decide whether to launch a smart watch. The advantage of this method is that it has enough flexibility, especially in smart watches. There are a lot of uncertainties in the moment, and you can leave plenty of room for yourself.
For example, in the system of smart watches, although Google has long been equipped with Android Wear, a platform with both inertia and high maturity, but because its services are basically paralyzed in China, it can only be a random talk, and short-term. There are no other good choices in the world, because whether it is the manufacturer's own transplant or research and development, or the use of emerging systems, it is more expensive, and in this gap, the smart bracelet without system burden is a good fill. selected.
In the long run, the bracelet may become an accessory, but the watch may make an ecological
Xiaomi broke the big bubble in the previous bracelet market with the price of 79 yuan, which led to the rapid price cuts of many manufacturers at one time, and they criticized, but in fact, although the millet bracelet is not cool for most people, There is no unique function, so it is so simple that its price is so simple. Finally, for those who are very fresh about wearing equipment, and those who want to invest in sports and health, Xiaomi bracelet It may be the most appropriate, at least the choice of no pressure. Moreover, even without the spoiler of Xiaomi, the low price of smart bracelets is a must. On the one hand, the threshold of the industry chain is decreasing. On the other hand, consumers also need a low threshold to intervene in the wearable field, and the smart bracelet is here. Both sides are in line with this demand. It is conceivable that the self-basic determines that there is no smart space for development space to rely on, and its future will gradually flow to the low-end competition.
In this way, at the same time, the "good" that may lead to the increase in the sales of smart bracelets will undoubtedly hamper its future, because the things worn on the user's wrist are usually linked to his income, taste and status, etc. On the one hand, a functionally and relatively inexpensive bracelet may help in sports situations, but it will never be as elegant as a high-end watch. In the end, the bracelet can only go down with a single accessory.
So some people say, since this is the case, why not let the bracelet retain the current function, but also bring more and more functions to it, like the Xiaomi bracelet, it will not add mobile payment. Function? Isn't this a duplication with future smart watches?
There are two reasons why Xiaomi can do this. First, Xiaomi has no plans to launch a smart watch. The smart bracelet is its only layout in the wrist device market - but it is clear that no one will believe this.
Then another reason is that Xiaomi and Apple have the same idea. They want to create a new ecology on the watch. This ecology will be more advanced and intelligent than it is now, so that it seems that the mobile payment on the tall (actually Xiaomi hand The ring is only an extension of near-field payment. In this ecology, it will be an entry-level function, and now the threshold and expected value of the stacking is the pre-heating for the future when the smart watch is launched.
Smart watches can carry, and more
Compared with the imagination of the ceiling, the wearable device is still very abundant, and among them, the smart watch is the most popular.
Take two points as an example. One is the rising space of the brand. At present, we believe that smart watches can't compete with traditional watches. It is because there is no room for premium and value preservation in the former, but in fact, if the manufacturers jump out of “Geeks†The idea of ​​electronic toys, and trying to intelligentize high-end watches, the results may be greatly different. Reinventing a brand in a new field is far more efficient than self-breaking in the old field.
Another point is that although the smart watch is still the same as the smart phone at the moment, as the few devices with the screen and strong interaction in the wearable device, the future of the smart watch is likely to gradually replace the smart phone and replace it. The burden of further extension of human-computer interaction, for example, brings a more seamless, convenient and instant mobile Internet experience, while the other side is responsible for directing other devices, such as smart homes and our cars, etc. - don't think that there is no such possibility, When the future is smart, even when it is everywhere, it is only a matter of time before the mobile phone is degraded.
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