Traditional lighting right attitude is the key

In the new era of LED lighting, all traditional lighting companies must have a zero mentality, learn to subvert themselves, put down the shelves, and re-integrate into the industry melting pot. In technology research and development, with a humble heart to learn, accumulate; in channel development, close to the channel, approaching dealers; in the integration of resources, you need to correct their own posture. Because, LED lighting will change the traditional lighting pattern, and even subvert or partially replace the latter.

In the past six months, LED lighting has been very lively. Emerging billions of bright lights, special excellent photoelectric launched a strong offensive; lighting led by outdoor lighting and support for the export of East Arrow lighting not to be outdone, channels continue to move; and TCL lighting, the United States lighting is also re- Departure, to regain the momentum of the country to enter the market.

In the face of these enterprises' attacks, the traditional lighting giants have started a counterattack. We have seen that in the past few months, the traditional giant companies represented by Foshan Lighting, Snow Wright, Delta Lighting, Daming Lighting, and Sun Lighting have also been promoting LED lighting.

Brand awareness, channel infrastructure, and circulation system management experience have become huge advantages for traditional lighting companies. This has become the basis for them to show off and renew their brilliance, but it should also be understood that these alone cannot protect themselves. The decline of Nokia and Motorola gave us a signal that brands and channels are not omnipotent.

The author believes that in the new era of LED lighting, all traditional lighting companies must have a zero mentality, learn to subvert themselves, put down the shelves and re-integrate into the industry melting pot. In technology research and development, with a humble heart to learn, accumulate; channel development, should be close to the channel, approaching dealers; in the integration of resources, you need to correct their own posture. Because, LED lighting will change the traditional lighting pattern, and even subvert or partially replace the latter.

The first time the success is relatively easy, but the second time it is not easy, because it can not be zero. Crazy English founder Li Yang once said: The state of mind must be zero! Don't take yourself too seriously! It's nothing amazing!

At this stage, treating yourself as a "primary school student" may be a top priority for traditional lighting companies and even giant traditional lighting companies. This "positioning of the mind" refers to returning from a "college student" or even a "graduate student" to a "primary school student." Of course, it's hard. Even some companies are unacceptable and consider themselves as very powerful and extraordinary. But this is the market economy. This is competition. In the 30 years of Hedong and the 30 years of Hexi, such well-known brands as Kodak will go bankrupt for more than a century, not to mention a lighting brand with a history of up to 30 years.

The zero mentality requires companies to be able to indulge in the performance of the past traditional lighting era, and to adjust themselves to adapt to new changes. In the field of traditional lighting, many companies are already outstanding, but in LED lighting, they also need to actively explore with a learning attitude. Just like the occasion of the 20th anniversary of ARKS Lighting, in the face of the LED era, it proposed the "second entrepreneurial" route, and through the acceleration of upgrading and transformation, it vigorously promoted the lighting and LED channel construction process in order to lead the market trend. Oaks Lighting is able to position the development in the field of LED lighting as "re-starting business" and start again with a modest attitude. We also expect more traditional lighting companies to welcome the era of LED lighting with a zero mentality.