There has always been a puzzle in many people's minds. What is the role of smart speakers? It is undeniable that smart speakers can free our hands and operate them only through voice. Smart speakers can also open up many smart home channels. How comfortable it is for consumers to comfortably lie on the sofa to control the lights, TVs, air conditioners and other electrical appliances in the home. But there is a problem here. What can be done with smart speakers can also be done with smart phones. The two seem to have a lot of overlaps on this point.
As we all know, the reason why smart speakers have the word “smart†is that they have smart voices that can accurately interact with users. Therefore, the most important thing is the smart voice recognition system it carries. At present, representatives with excellent intelligent voice capabilities include Xiaomi’s Xiaoai classmate, Samsung’s bixby, Tmall’s Tmall Genie, and Baidu’s Xiaodu. These voice systems can ensure effective feedback to users.
But compared with the current development of artificial intelligence technology, the fate of smart speakers is very different. According to data disclosed by Canalys, a market research organization, China's smart speaker market shipments in the first half of 2018 have reached 7 million units, while last year, GfK calculated that the domestic smart speaker sales from January to August 2017 were only 100,000. Taiwan, an increase of 7000%.
Although the market is hot, this is the result of relying on the entry of giant manufacturers and continuously lowering the market price of smart speakers. Jack Ma once said that Ali does not make money on Double Eleven, and even loses 200 million yuan. According to industry insiders, the cost of Tmall Genie X1 is about 299 yuan, while the promotional price on Double Eleven is 99 yuan. , The two hundred million are basically lost to the Tmall Elf.
The same is true of Xiaomi's strategy, and smart speakers are no exception from the perspective of companies that take cost-effectiveness as the criterion. On the eve of the sale, Lei Jun personally reduced the price of the Xiaomi smart speaker, which was supposed to be 399 yuan, to 299 yuan, and its cost was basically the same as the selling price. It was really not profitable on hardware.
Giants have entered the field of smart speakers one after another, and they are also fancy that smart speakers will likely become a major entrance to the Internet of Things. And now, with the continuous maturity of intelligent voice, the improvement of the logic of interaction and the improvement of accuracy have played a certain role in the promotion of smart speakers.
In addition to smart voice, the positioning of smart speakers is also very vague. Although major manufacturers believe that smart speakers are one of the important entrances to the next era, in addition to Xiaomi’s own smart speakers, which have a complete smart home ecological chain, the rest The smart speaker function has great limitations. It is not so much an entrance, as it is a carrier of intelligent voice, such as Tmall Genie and Xiaodu. The former pays more attention to shopping, and the latter can connect to the Baidu search engine, but it is only equivalent to a voice search tool.
If smart speakers want to become a true entrance to the Internet of Things, the first thing to solve is the interaction problem. Despite the rapid development of intelligent voice technology, there are still shortcomings at present, and the communication between humans and machines is not so natural. At the same time, when the user gave a command to the smart speaker, the speaker could not accurately recognize it, resulting in the command not being completed. For users with accents or dialects, this product is basically unusable. Therefore, the current primary problem is how to make a product easy to use.
Different from domestic subsidies for difficulties, the penetration rate of smart speakers abroad is already very high. According to a report recently published by foreign media Adobe Analytics, the penetration rate of foreign smart speakers has reached 32%, which is a 4% increase from 28% at the beginning of this year. In the United States, most of the smart speakers used in homes are domestic products, such as Google's Google Home and Apple's HomePod. At the same time, analysts predict that the penetration rate of smart speakers will reach 48% by the end of the year.
Why is the penetration rate of smart speakers in foreign countries so high, but the domestic market responds mediocrely? This can be seen from the following aspects. The first is the difference in living environment. Foreign users are accustomed to using smart home products. Having smart speakers can ensure a good sense of experience and can quickly get through the home system in the family through smart speakers. Give consumers an intuitive feeling.
Secondly, there are cultural differences. Take the United States as an example. Many families admire party culture and like many people to gather and play together. At this time, they are accustomed to using smart speakers to play music in public. This is not the case in China. Although some people like this behavior, most of them are still more restrained. Cultural differences make smart speakers have a wider audience in foreign countries, and for Chinese people who do not need high volume of smart speakers, the characteristics of their smart speakers cannot be reflected.
Going back to the original question, in many cases, smart speakers and smart phones overlap in many practical scenarios, so how to solve this contradiction? That is, in the case of inconvenient use of mobile phones, smart speakers can play its effective role, such as driving, bathing or playing games.
When the user is in these scenes and his hands are not free, he can interact with the smart speaker through voice to achieve his own purpose. For example, during the shower, the water temperature can be controlled by voice or the temperature of the outdoor air conditioner; the phone can be contacted by the smart speaker during the driving process, so that the mobile phone can keep the map display state, and there is no need to switch to interfere with the driver.
What is the use of smart speakers? The editor believes that the biggest use at present is to free users' hands and help users save more time. As for the entrance of the Internet of Things, mobile phones can be realized at this stage. In the future, the ultimate development direction of smart speakers may be to integrate with mobile phones and use voice to control all our operations today.
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