Apple filed more than 10 infringement patents against Samsung

On September 22nd, Apple Inc. was sued by Taiwanese semiconductor manufacturer VIA Technologies in the United States and was required to prohibit Apple’s sale of products in the United States that allegedly infringe on the patents of its three mobile phone and tablet computer microprocessors, including smart phones, tablet computers, and portable media. machine. W9812g6ih-6

Among Apple’s more than 10 infringement patents filed against Samsung, there are 7 items related to multi-touch, and the other is mainly for the appearance of plagiarism of Apple even for the appearance packaging design. In the 63-page litigation material, Apple said fiercely that "(Samsung's) products blatantly imitate the appearance of Apple products and profit from Apple's success." And even in the case of patent litigation, htc Did not give up the legal battle with Apple. Htc is fighting back against Apple's allegations, and Google has transferred nine patents to htc, so that the latter can use some of the newly acquired intellectual property rights to file a counterclaim against Apple in two US courts.

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Htc confirmed that it has expanded its lawsuit against Apple and the company will receive new chips from VIA’s lawsuit against Apple. Previously VIA had sold its s3graphics subsidiary to htc for US$300 million. This helped HTC force Apple to cross-license agreements, and VIA’s products (chips) could not be Apple's counterclaims. If Kedeer International Electronic Industry Group Co., Ltd. Apple's defensive counterattack does not appear flawed, then even if it can not win in these field patent battles, it will also allow other android camp manufacturers to be forced to slow down. The era of cloud computing has kicked off. Apple and its leaders must prove that after Jobs retired, how did Apple ensure that he would not be squeezed out of the market by strong imitators, not litigants. Apple, which has been imitated and never surpassed, began to feel a crisis. Wg208sad9sy

The patent dispute between Apple and Samsung began in the US market in April this year. Apple first claimed that the Samsung Galaxy Tablet 10.1 tablet violated several of its patents. Subsequently sued Samsung in markets such as Europe, Japan, and Australia, demanding that local sales of Samsung products be banned; then, Samsung filed a series of counterclaims and prepared to conduct a legal attack again when Apple launched iphone5. This is another patent dispute between Apple and Samsung, HTC, and other competitors in the past six months.

Apple did not pursue the thrill of the wintel league that year and bored in the Silicon Valley as a "hermit." Apple has become accustomed to the uniqueness of the market, but is not accustomed to its unique needs copied by other companies.

Counterattacking Samsung At present, Apple and its suppliers and rival Samsung Electronics are among the patent disputes in more than a dozen countries around the world. The reason is that the latter is threatening Apple's market position in smartphones and tablets.

The facts are like Apple's fear that Samsung's shipments of iphone-like smart phones will see rapid growth in shipments, which will catch up with Apple. Wm8725

Idc’s statistics on European smartphone shipments for the second quarter of 2011 show that Apple is losing its “big score” advantage. Samsung ranks first in smartphone market share in Western Europe with a 22% market share, which is a percentage point higher than Apple's.

Moreover, the year-on-year increase of up to 700%.

In June 2011, Samsung invested 47 million US dollars to build 4.5 generation plants, mass production of liquid crystal display amoled panels. The thickness of this display is as thin as 0.3 cm and is mainly used for ultra-thin smart phones. As the leading manufacturer of "amoled" panels, after the financial crisis, Samsung gave priority to the mobile division within the group.

The complete industry chain made Samsung stand out in the smart phone market in 2011. In just six months, Samsung's Android smartphone “galaxys” sold more than 5 million units. All this has put pressure on Apple.

On the surface, Apple and Samsung are rivals. In fact, the relationship between the two parties is very entrenched. Samsung is the biggest competitor in Apple's end-consumer market. They are also called "Party B" relationships. As Samsung's major customer, in 2010 alone, Apple purchased Samsung’s $5.7 billion worth of accessories. Apple's order is again the most profitable part of the entire Samsung business.

Analysis of Apple's supply chain will find that the average price of 560 US dollars in the iPad, the Samsung monopoly of the core accessories, such as processors, flash memory, dram memory and other costs accounted for 36% of the total. According to data from the Korea Economic Daily, Apple will pay Samsung $7.8 billion in 2011.

The importance of Samsung's supply chain is self-evident to Apple. Apple likes Samsung's quality, and only Samsung can keep pace with Apple's global expansion. But Apple can't care less.

Due to its relationship with Samsung's rivals, Apple is said to be trying to reduce its reliance on Samsung's dram memory and nand flash modules. According to the digitimes website, Apple is seeking to increase procurement of nand flash memory and dram memory modules from two manufacturers, Toshiba and Elpi-damemory.

In the past year, rumors of Apple's intention to discuss cooperation with LG and several Japanese manufacturers have continued. There is also news that Apple has begun to focus on purchasing 55-inch LCD panels. At the same time, it intends to expand cooperation with Japanese manufacturers on tablet PCs and even future TV products to diversify supply and reduce dependence on Samsung.

In terms of sales, Samsung is the world's largest technology company; it is the first tablet to launch or be able to compete with the Apple iPad; galaxytab; Samsung's smart phones have received praise for some features even beyond Apple's iphone4; Operators have been supporting android in order to regain the bargaining power with Apple.

Perhaps out of anger, more out of frustration, Apple had to drag Samsung into a field of patent disputes. At present, the two companies are in a lawsuit, but they all claim that they will not affect the cooperation between the two parties.

Defensive android

Perhaps it is not Samsung that really makes Apple annoyed, but the shadow of iphone can be seen everywhere in the whole android operating system. The sliding interface, sleek edges and black borders are all similar to iphone.

Not only that, in the smart phone market, android is threatening Apple's status. According to statistics, 500,000 an-droid devices are activated every day in the world. Gartner expects that the global smartphone shipments will exceed 630 million by 2012, and 49.2% of them will use the Android operating system. Apple's ios system accounts for only 18.9% of them.

Whether Samsung is profiting from copying Apple, the court has not yet concluded that Samsung's galaxy series of smart phones and tablet PCs have rapidly increased their market share. In the first quarter of this year, it occupied 11% of the smartphone market, almost equal to 19% of Apple's. Android camp manufacturers, the biggest threat to Apple.

Apple must defend its dominant position, and the final defense is offense.

In April 2011, Apple initiated lawsuits against Samsung and htc respectively. The latest data shows that in the second quarter of this year, the two companies led the other companies in the android camp, which accounted for 17.5% and 11% of the market respectively.

Samsung and htc are the backbone of the android camp. But Apple is not only fighting against Samsung and htc, but also the an-droid camp behind them.

Although Samsung's design capabilities can not match with Apple. However, after the iphone has dominated the smartphone market for several years, smart phones using Google's android's system have been catching up. According to Wang Yuquan, senior telecommunications marketing and strategic consulting expert at Frost & Sullivan China, “In the era of industry segmentation, Apple’s single new product” has a huge advantage compared to the free an-droid system. 'Challenges and dominance cannot last long."

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