With the development of information technology and intelligence at the social and technological level, the automotive industry has entered the era of intelligence. Dongfeng Nissan focused on the intelligent era and entered the era of YOUNGNISSAN 3.0 driven by smart technology and released the "I3 Plan".
Delineating the "intelligent manufacturing" strategy blueprint Dongfeng Nissan to create smart travel
On December 26, Dongfeng Nissan's 8 millionth vehicle was officially launched. With the 8 millionth vehicle off the assembly line, Dongfeng Nissan completed its 2016 sales target ahead of schedule. As of December 25, the annual sales volume reached 1.1 million units, an increase of 13% over the same period last year.
Zhou Xianpeng, deputy general manager of Dongfeng Nissan, said: "The automotive industry has entered the era of intelligence, and in line with the trend of intelligent development of consumer demand, Dongfeng Nissan will enter the era of YOUNG NISSAN3.0 driven by intelligent technology to create smart travel."
Create a "smart manufacturing" strategy blueprint to fully launch the I3 program
With the development of information technology and intelligence at the social and technological level, the automotive industry has entered the era of intelligence. Dongfeng Nissan focused on the intelligent era and entered the era of YOUNGNISSAN 3.0 driven by smart technology and released the "I3 Plan". With the full value chain intelligent upgrade as the core, the future is laid out in three dimensions: Intelligent Mobility Technology, Intelligent Manufacture Quality, and Intelligent Customer Experience.
In terms of smart travel, with "zero collision, zero emission, zero distance" as the ultimate goal, and to open up the intelligent upgrade of automotive technology, Dongfeng Nissan will become the first joint venture brand to introduce the first production of electric vehicles in China; In this regard, we will build the first “construction system†advanced engineering technology center in China, and realize the intelligent upgrade of manufacturing technology with digital development platform, intelligent precision manufacturing and information quality management; relying on the first joint venture car in China in terms of intellectual experience The company built the e-commerce platform car Baba, the first to apply VR technology to the immersive product digital experience platform of the new car experience, the application of the vehicle intelligent information service, and carry out the intelligent upgrade of the customer's full contact.
Deepen the stable operation of YOUNG NISSAN strategic enterprise
In the era of new car consumption, where car buyers are getting younger and younger, Dongfeng Nissan continues to deepen the YOUNG NISSAN strategy in 2016. It is reported that the 2016 Dongfeng Day product brand has a good sense of 3.8% compared with 2015, surpassing Toyota for the first time and becoming the top three joint venture brands.
Customer service is the foundation of a company's sound operations. In 2016, Dongfeng Nissan launched a series of call-based training methods in 77 stores across the country, which reduced the service complaint service rate by 38%. In addition, Yicheng certified car first pushes the warranty policy of two years and 40,000 kilometers, which is the first in the industry and deeply protects the interests of consumers.
Channel health is the guarantee for the stable operation of enterprises. In 2016, Dongfeng Nissan implemented the P20 big city strategy, optimized the number and efficiency of franchised stores, and improved the overall revenue of dealers; established a dealer capacity diagnosis system and expanded dealers' business scope to carry out used cars, auto insurance, auto finance, and automobiles. The expansion of leasing and other businesses reached a replacement rate of 12.21% in January-October 2016. In addition, the Advanced Engineering Technology Center, Qichen Modeling Center and Dongfeng Nissan University are fully operational, from the product, R&D, design, manufacturing, talent training and other latitudes to forge the internal strength of the enterprise, enhance the comprehensive strength, and provide Dongfeng Nissan with a new medium-term undertaking in the future. Strong support.
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