At the "2016 (Twelfth) China Flat Panel TV Industry Conference" held recently, the investigation results of a new technology for flat panel TVs announced by the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce revealed that for OLED, ULED TVs and ordinary 4K TVs New technology vocabularies such as surface television, artificial intelligence television, split TV, etc., 72% of consumers can not distinguish, 80% of consumers do not understand the advantages and disadvantages of various display technologies.
In 2016, display technology innovation is the main force driving the color TV industry. Skyworth and LG firmly promoted OLED. TCL and Samsung continued to plunge in the field of liquid crystals to promote quantum dot technology and surface display. Hisense and Changhong ChiQ made great strides in the promotion of 4K laser television.
But for most home appliance manufacturers, the above findings may be beyond their expectation. While they are promoting to consumers the concept of one professional after another, which is difficult for consumers to understand and distinguish, it is hard to know that consumers may just give up their choice due to these overly complex concepts.
In this regard, the famous home appliance expert, deputy secretary-general of the China Electronic Chamber of Commerce, Lu edge wave, said that technological innovation does not mean to fight the "concept of war." The result of "concept warfare" is to confuse consumer audiovisual, which in turn makes it difficult to popularize new technologies.
What are the consumers most concerned about when choosing a color TV? The survey data released by the China Electronic Chamber of Commerce also shows that consumers’ pursuit of image quality is extremely consistent. More than half of consumers who purchase TVs are the first to consider image quality.
According to the “2016 China Flat Panel TV Consumption and Forecast of Market Trends in 2017†report, the retail volume of China's color TV market is expected to exceed 48 million units in 2016, and it is estimated that the sales volume of flat panel TVs will reach 53 million units in 2017, an increase of over 10% year-on-year.
In the face of the excellent growth trend in 2017, color TV companies need to return to the origin of consumption and work hard in terms of picture quality in order to fundamentally capture consumer demand!
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
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