LED lighting market gradually deepen

With the expansion of the application of LED technology in the field of lighting, coupled with the ever-increasing pursuit of leisure and comfort in the home environment in recent years, lighting fixtures have gradually shifted from simple lighting functions to decorative effects. With the rise of the second and third-tier markets, the lighting chain in the county area has spread rapidly. At the same time, the overall lighting has become increasingly fierce.

He Zaihua, a senior research fellow at China Investment Advisors, pointed out that LED is a typical technology-guided industry. With the continuous improvement of technology, the LED market has gradually opened up, and at the same time, the market has also encountered more realistic problems. First, although the incandescent Gradually entered the end of the industry, but alternative products are not only LED lamps, at the same time, compared with energy-saving lamps, LED products do not have a cost advantage, which is the main factor hindering its large-scale development.

Second, at present, the LED lighting industry has just started, facing many market issues, low industrial concentration, lack of industry standards, and uneven product quality, which seriously affects marketing and product promotion. In order to open up the LED lighting market, companies not only actively explore the scope of application in commercial lighting, public lighting, and agricultural lighting, but also focus on the most promising home lighting in the future. The carrier that enters this field is the decoration. With the continuous adjustment of the market demand structure, LED will gradually enter the modern home decoration, and will eventually occupy an important position in the decoration industry.

Zhang Yanlin, research director of China Investment Consulting Co., Ltd. pointed out that for many lighting companies entering the LED lighting market, how to effectively explore the market and increase sales, not only need to solve the problem of after-sales service, product structure and so on. Observe the status quo of the entire industry and the future development trends, create brands, use low-cost, high-efficiency marketing to maximize the brand value and maintain its competitive advantage in the market.

According to the "2011-2015 China Semiconductor Lighting (LED) Industry Investment Analysis and Prospect Forecast Report released by the China Investment Advisor, LED light sources are high-tech and new-type light sources, and they have different places from traditional light sources and have certain directionality. The controllability, color adjustment, etc., should not be limited to traditional alternative lamps when entering the general lighting field in the future. The future will be more comfortable, artistic and environmentally friendly.

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