QQ is a more popular social network communication platform used today, and it is also loved by teenagers. With the booming AR technology, the QQ platform began to add AR technology, and it is still free to open, in order to attract more developers to participate. Will open the new era of the national AR
When social platforms and media platforms continue to explore and balance the boundaries between user experience and business extension, QQ has begun to explore AR technology and gameplay quite early. Previously, in the Tencent Global Partner Conference Ideas·QQ Sub-Forum, Tencent QQ announced the free opening of the QQ-AR open platform ar.qq.com.
QQ-AR open platform launches the new era of national AR
In June of this year, when the Super IP Xiao Huangren series "Daddy Dad 3" was released, McDonald's and Xiao Huangren tried a special cross-border cooperation. The same gameplay was also applied to PepsiCo's launch of Emoji's new packaging campaign, picking up a mobile QQ scan Pepsi Emoji can, and collecting dynamic Emoji animated expressions.
As early as last July, a world famous painting "Mona Lisa" on the "Shenzhen Evening News" attracted attention. Under the famous painting, "Sweeping, using QQ to understand the mystery of the Mona Lisa mystery" was also unveiled. The mystery of the QQ-AR function.
At the Tencent Global Partner Conference in 2017, Tencent officially opened the QQ-AR platform for free, and encouraged the creation of AR content that incorporates young elements and new things with the theme of “new youth, new socialâ€.
It is reported that the QQ-AR platform is based on QQ account, after uploading photos, videos, URL links, etc., you can realize the low threshold of AR creative on QQ, and can realize online and offline interactive experience with other users.
The QQ-AR open platform is open with a free and zero-tech threshold. It not only reappears the potential of APP, but also the key is that QQ has more than 800 million super apps this month, bringing great growth to AR developers and users. The imagination of the space.
On the one hand, AR can form an “inner ecology†with QQ scale effect in the QQ platform. QQ-AR can attract more developers to participate by opening up technical capabilities, which will be the construction of AR content ecology. In addition, QQ's support for excellent developers will promote the rapid development of AR content production.
On the other hand, AR can also play a role in multiple industries and fields, forming an “outside ecologyâ€. Given that QQ-AR is based on the QQ software itself and not limited to Android or iOS 11 systems like Google and Apple, it can more widely empower more industries and fields.
In addition, it can release its potential in shopping, entertainment, education, tourism and other fields to form an AR ecosystem from the inside out.
Talking about why QQ pays so much attention to the application and opening of AR technology? In the words of Yan Yecheng, general manager of Tencent's social network business group, "QQ-AR is becoming a new way of connecting creative, brand, content, and vertical services to users."
The QQ-AR platform includes Tencent's accumulation in AR technology in image recognition, gesture recognition, face recognition, video and 3D animation display and tracking. It is mainly aimed at "picture recognition" to open self-service for all users on the platform. Other rich AR capabilities are currently open to developers or brands. Tencent launched the QQ-AR platform, and it is also a strategic response to the launch of the AR development platform by Ali. As a domestic Internet giant, competition in emerging technologies is indispensable.
For more small and medium-sized brands, the large-scale cooperation with QQ and AR implementation experience and super-flow portal may be a more practical way to quickly realize AR marketing. This time, QQ will open the original internal AR creative platform to the outside world, which is also a powerful help for the industry AR creative marketing.
All in all, the launch of the QQ-AR open platform will help QQ to build the AR ecosystem. Whether it is based on the application development of QQ social platform, or the integration of online and offline scene closure, the launch of QQ-AR open platform is expected to create a win-win ecosystem for connecting users and brands and developers. A new era of universal AR with imaginative space.
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