Why the HP Global Executive Team Visits China in a High-profile

Everyone was discussing the first high-profile visit to China by Hewlett-Packard's senior management team and the relationship between Hewlett-Packard China and the Asia-Pacific region. The author also went to the scene the same day to talk about his views. Personal opinions are for reference only.

We summed up several things the HP executive team did during their visit to China: 1. A visit to Chinese Vice Premier Li Keqiang; 2. Signed various cooperation agreements with the governments of Beijing, Shanghai, Chongqing and Tianjin; 3. Appointed the world Bradley, head of China's strategy.

The author believes that one of the objectives of the HP executive team's visit to China is to strengthen government relations with the government. Due to a series of notebook failure complaints, recalls and other issues, and the repercussions are not small, HP's reputation in the domestic product and sales have declined, and even let HP out of PC manufacturers world's No. 1 throne, and HP's brand image has also been Damaged. The Chinese government is naturally reluctant to implicate the relationship with HP products. If anything comes up with a problem, it's better to choose not to use it. Therefore, the relationship between HP and the government in the past two years has also shown a downward trend. It is natural to send senior executives to communicate directly with high-level officials of the Chinese government to repair the relationship between them.

The second objective: signing a number of agreements with local governments. On the one hand, they show their good intentions to the Chinese government and express their determination to “be in China and for China”—not only to earn Chinese money, but also to promote China’s progress. And development. On the other hand, HP may also want to understand: To do business with the Chinese government can make big money. The ordinary Chinese people’s money is now not well earned. It is not enough to be annoyed when it comes to recalling and gathering people.

The third objective: This visit by the senior management team to Bradley, the newly appointed head of Hewlett-Packard’s global China strategy, and Steve Gill, the newly appointed president of China, are supported and supported by the company's political factors. There are some, Steve Gill is the president of Hewlett-Packard Korea, but South Korea's entire country adds up to a province in China, so that a governor to manage a country, and this governor is still one he has not been to The situation in the country and the country is still very complicated. Will there be good results? It's hard to say.

Bradley, as the head of China’s strategy for the Global VP, said that his function of “coordinating global resources and providing better support for the development of China’s Hewlett-Packard” sounds like he is transporting cannonballs at the rear. The problem is that he knows the need ahead. What kind of shell? Perhaps as CNET Laoliang said, this looks more like "a foreign company's foreign executives are taking the sceptre out of the hands of Chinese or Chinese nationals or Asia-Pacific executives in a way that they think is more correct. Layout in China. I hope he can succeed. After all, managing the Chinese market is obviously not a business trip to inspect several markets. If you look at the statements, you can manage them well.

There is another possibility that these executives will be sent to the Chinese market "gold plated" and then become future successors. In the economic downturn in Europe and the United States and the lack of market growth, I am afraid there is no better place than China. Managing the world’s second-largest and fastest-growing market in the world and achieving impressive performance will obviously enable them to be in the future. There is a brilliant one on the resume when the CEO or senior manager is on board as a strong evidence of their ability.

Perhaps, the real purpose, only the HP executives know best, as for HP's future China strategy, products, cloud computing, flat panel, these are all afterwards.