Make China a world power in the communications industry

The emergence of Iphone is injecting new blood into the global communications industry, and the previous business model has been completely subverted. In the face of this new torrent of industrial change, the collective of China's communications industry is at a loss.

As a major mobile phone design, production, consumption and export country, China has made great contributions to the global mobile phone industry. If there are no accessories and complete production of Chinese mobile phone industry chain enterprises, the advent of iphone and the popularization of ordinary mobile phones will be greatly reduced.

However, China is also the birthplace of copycats. The proliferation of copycats has led to the hollowing of industrial R & D, price wars have become the main means of survival, and the violation of intellectual property rights is widespread. This has led to misunderstandings of Chinese mobile phones around the world and that Chinese mobile phones are very cheap. , The quality is very poor.

Three years ago, the author interviewed the Wingtech Group, which is growing fast. Zhang Xuezheng, Chairman and CEO of Wingtech Group, told reporters that the secret of Wingtech Group ’s rapid development: from mobile phone design to ODM, Wingtech Group hopes to strictly control every level from design to production, using trend-leading design and excellent The manufacturing of the company proves to the world: Chinese mobile phones have "very cheap" prices and "very good" quality.

Three years later, the author recently interviewed Zhang Xuezheng again. He knows the crux of the Chinese mobile phone company and feels the utmost pain. He said that when he was Wingtech Group, he was determined to cure the "stubborn illness" of the Chinese mobile phone industry and change the world of Chinese mobile phones with his own strength For the image, he shouted the strongest voice of "to bring the Chinese communications industry to the world".

Industry ideal shines on professional pursuit

Communication terminal companies are constantly updating, and heroes and bears come out in large numbers.

Since the profit of mobile phones is considerable, and the market capacity is larger than any consumer electronics product, the mobile phone industry has a huge magnetic effect on social capital: idle capital from all walks of life wants to squeeze in, including Xinjiang real estate crocodile and The boss of Shanxi Coal has a passion for mobile phones.

In Zhang Xuezheng's view, many capitals are squeezed into the mobile phone industry, and their motivations are impure. What they see is that the huge profits of the mobile phone industry can quickly increase the value of assets, that is to say, to make quick money, not to enter the mobile phone industry. As an industry, we cannot concentrate on using price warfare as the main means, ignoring product quality and intellectual property construction, and the phenomenon of sub-charging and copying is very common, resulting in a bad impression of "made in China" mobile phones, consumers In particular, high-end consumers have lost confidence in domestic brands.

The selection of Wingtech Group as a mobile phone is based on the mentality of making an industry and the ideal of making the industry bigger and stronger. From the first day of entering the mobile phone industry, Zhang Xuezheng has determined to take mobile phones as his lifelong career, dreaming of leading China's communications industry to become stronger and bigger, and making China a global communications industry power.

In order to realize his dream, Zhang Xuezheng continuously makes strategic adjustments according to the development of the enterprise. Initially, the company only did design, and production was done by other companies. However, this production outsourcing model soon proved to be unworkable: the design proposal was clearly recognized by the customer, but the products produced often had a gap with the design concept of the Wentai Group, and the quality could not be guaranteed, which made people feel very sorry. In order to ensure the consistency of quality and design, Zhang Xuezheng invested heavily to establish a production base in Jiaxing, expanding the business to the production of complete machines and components. The completion of the production base completely guarantees the consistency of the design and production of the Wingtech Group's mobile phones, reduces the occurrence of intermediate deviations, and puts an end to the previous phenomenon that customers are satisfied with the design but have very little words about product quality. The complementarity of mobile phone design and production enhances Wingtech Group's core competitiveness, helping Wingtech Group to complete the leap from a small company with dozens of employees to a group of more than 4,000 people in just five years. At present, Wingtech Group has entered a benign operation track. In 2011, the sales volume of the entire machine ODM has exceeded the main board, accounting for more than half of the group's sales, most of which are sold overseas; 3G products account for 30% of the group's sales TD-SCDMA accounts for 90%; there are more and more partners, more and more orders, and more and more. The production base of the first phase of Jiaxing project that has been completed and put into operation has to work overtime, producing 1.5 million complete machines per month The supply is still in short supply; the production base of the second stage of Jiaxing of Wentai Group is also under construction. By the completion of the second phase of the project in 2012, the Wingtech Group ’s Jiaxing production base will have a full industrial chain of production including injection molding, molds, spray coating, connectors, batteries, chargers, antennas, buttons, packaging, SMT patches, and complete machine assembly. Annual production capacity is 40 million pieces.

Doing ODM to ensure the integrity from design to production, currently there is only one company in China. This guarantee of authenticity from drawings to real objects makes Wingtech Group favored by partners. Many major brands currently active in the Chinese market, including Chinese and foreign brands, have had or are cooperating with Wingtech Group. Zhang Xuezheng is very satisfied with the development of Wentai and the relationship with his partners. Wingtech Group has no plans to launch its own mobile phone brand for the Chinese market. Zhang Xuezheng said that he had to guarantee the interests of his partners and did not want to compete directly with his partners. Zhang Xuezheng said: Now is the time to pay attention to division of labor and specialization. The role of Wingtech Group is to specialize in ODM and achieve the world's top level, so that operators and brands can free themselves from worries and do the market wholeheartedly.

In addition to making ODMs for local and foreign brands that are active in the domestic market, Wingtech Group extended its tentacles to overseas markets. In the overseas market, Wingtech Group adheres to the three-wheeled carriage: one is to do ODM for foreign brand enterprises; the other is to do ODM for foreign operators-so far, Wingtech Group has provided more than 50 countries and regions in the world. Operators provide complete mobile phones; the third is to support Chinese brands to go overseas. At present, in South Asia, Southeast Asia, Africa, South America and even Europe, not only many local heavyweight brands and operators are customers of Wingtech Group, but also the shadow of Wingtech Group behind the Chinese brands that have achieved remarkable results in these markets.

Zhang Xuezheng is pushing this ideal forward with practice. With the increasing size of the Wingtech Group, Zhang Xuezheng's industrial ideals are being reflected in reality. With the completion of the second phase of the Jiaxing production base, with the Wingtech Group as the center, a communications industry empire has taken shape. The huge demand of the Wingtech Group has made suppliers of electronic components and other accessories enough to be popular, which has also become the capital of Wingtech Group to integrate the industrial chain and build the dream of the communications industry empire.

The core of Wentai Group's corporate culture is "consensus, republic, co-creation, sharing". Zhang Xuezheng hopes to achieve "wide consensus" with suppliers and Wentai Group, to achieve "harmonious growth", to "joint ventures", to " "Share development achievements together" and achieve group breakthroughs through fighting in groups. Over the years, many upstream and downstream enterprises in the industrial chain that originally supplied cottage products and domestic small brands have benefited from the rapid development of Wentai Group, which can meet the requirements of international brands and operators. The pace of expansion of Wingtech Group went to the international market. Now, many Chinese chip and component suppliers have followed the expansion of Wingtech Group and adopted by many well-known overseas brands and operators. This is what Zhang Xuezheng is most proud of.

In the next five years, Zhang Xuezheng hopes to rely on the good cooperation between Wingtech Group and brand operators and operators around the world, and the use of mobile phone as a communication terminal product to drive more upstream and downstream enterprises in the industrial chain to the world and make a change in the world And the battle to improve the image of "Made in China".

Massive and inferior Zhang Xuezheng offers a recipe for a seriously ill Chinese mobile phone

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