OTT Information Weekly Summary (10.9-10.15)

International News

Netflix 2017 Content Production Plan Released

According to VentureBeat, Netflix recently unveiled its content production plan for 2017, aiming to produce a total of 1,000 hours of original content. This move is intended to further widen the gap between competitors like HBO and Amazon. Todd Yellin, a product manager at Netflix, mentioned that the company has been focusing on creating more original content, with the 1,000-hour target being part of their broader strategy. The goal is to offer a wide variety of original content to cater to different audience preferences.

Google Chromecast sells 55 million

According to reports from foreign media, during the recent Made by Google event, Google hardware manager Rick Osterloh revealed that the company has sold 55 million Chromecast TV sticks. This device allows users to stream music, photos, and videos from their phones to a TV or an external smart speaker.

Top Four Video Service Providers in the United States Crazy Money Netflix Ranks $6 Billion

According to JPMorgan Chase, this year, Netflix's investment in original content will reach $6 billion, with even higher amounts expected in 2018. This figure is $1.5 billion more than that of competitor Amazon Prime Video, and significantly more than HBO and Hulu. However, it should be noted that Hulu only operates in the United States, which may explain the lower costs.

U.S. stocks hit record high Roku's drop of more than 10% for the second consecutive day

On October 4th, US stocks continued to rise, with the three major indices hitting record highs. The telecommunications sector led the gains. Roku, a US streaming media platform, closed sharply down again on Tuesday, continuing the trend from the previous day. The stock closed at $20.81, a decrease of 11.67%, reaching as low as $20.77.

After Netflix raises price, share price continues to rise for the first time to approach the $200 mark

According to foreign media reports, after Netflix raised its service price last week, the stock price continued to climb, now approaching the $200 per share mark. If the stock rises above $200, it will be the first time it has climbed to that level. Netflix shares hit a record high of $198.92 last Friday after the news that service prices were raised. The stock rose 0.7% in trading before the market opened on Monday and now reaches $199.40.

Snatch with YouTube! Amazon plans to expand video advertising business

According to eMarketer's data, US video ad spending reached $13.2 billion. The highest-paying site is YouTube, which will account for 21.7% of U.S. video advertising revenue this year. However, advertisers are eager to have more places to put video to strengthen competition. Amazon is discussing startup projects to allow more advertisers to participate in its video platform, making it a video platform that can compete with YouTube.

YouTube Bans Firearm Conversion Video After Gaming Shooting

According to foreign media reports, after experiencing the most serious shooting incident in the history of the United States, YouTube began to ban on its platform how to let the weapon fire faster and spread the video. To this end, the company updated its community guide. A YouTube spokesperson stated that they had already formulated policies against harmful and dangerous content.

European Satellite Company Eutelsat Launches First 4K HDR Service

The world’s first 4K HDR Travelxp 4K will be broadcast on October 1 at the European satellite company Eutelsat’s Hotbird constellation. In the coming months, the channel will provide services in English, Spanish, Polish, Serbian, Croatian, and Dutch. More languages will be added in the future.

Sony Announces Appointment of New CEO Host Game Strategy or Changes

According to foreign media reports, Sony Interactive Entertainment (SIE for short) recently appointed a brand new CEO to be responsible for PlayStation business-related business, and Andrew House, who held this position. Will transition from his current position to the chairman.

Amazon pushes smart home products to meet Apple's Google challenge

According to foreign media reports, in response to Apple and Google's competition in the field of smart devices, Amazon announced the launch of a series of smart consumer products. Also announced is the new Fire TV set-top box, which supports playback of 4K video at a higher frame rate, thus rivaling Apple's recently introduced new product. The new set-top box is smaller than the current product size.

Xiaoza launches stand-alone VR helmet Oculus Go for only $199

According to CNBC, the financial media of the United States, Mark Zuckerberg, CEO of social networking Facebook, released an independent virtual reality helmet named Oculus Go on Wednesday. The Oculus Go doesn't need to be equipped with any external devices. It costs $199 and is scheduled to be sold early next year. Hugo Barra, Facebook's executive in charge of virtual reality equipment, said that Oculus Go uses the same lens as the Oculus Rift, but has upgraded to a new generation of products with a special built-in display, a wide viewing angle, and sharp images. Avoid the so-called screen door effect.

Roku Releases 5 Streaming Media Players

Last week, Roku released five new streaming media playback devices. This new batch of products includes 4 streaming media sticks and a new, lower-priced Roku Ultra streaming box. At the same time, the company released the latest version of the operating system - Roku OS 8. This new operating system includes a series of new features that enhance Roku TV. The new product line includes the second-generation Roku Express and Roku Express+, priced at $29.99 and $39.99, respectively, and Roku claims its performance is five times that of the previous generation.

Exposure Microsoft country Xbox One X does not lock the service price of 3999 yuan!

On September 20th, Microsoft formally announced the release of the country's Xbox One X. The new host will be listed globally on November 7 and will sell for 3,999 yuan. Some third-party merchants played a slogan of "National Bank does not lock suits" on JD. They also said that they received internal news when ordering and they could not switch to the server. However, at present, the news has not been officially confirmed by Microsoft. It can only be said that it hopes so. It will eventually be announced after November 7.

Google Closes YouTube Channel Allegedly Interfering with U.S. Election

Google recently closed a YouTube channel because the channel was involved in "false news" operations by Russian agents aimed at interfering with the US presidential election in 2016. This channel is operated by two black video bloggers. Earlier this week, the US news site The Daily Beast claimed that the channel was part of Russia’s dissemination of false news operations, and said that this has been confirmed by investigators — the investigation found that the purpose of launching in Russia was to interfere with the US president. In the election campaign, the U.S. social media platform was used.

South Korea’s Samsung Electronics’ CEO Kwon Suk announced it will resign

According to a number of foreign media reports, on Friday, the vice president and CEO of Samsung Electronics Co., Ltd. confirmed that he will resign from his position. The specific behind-the-scenes reasons for this high-level personnel change are still unknown. Reuters, TheVerge and other foreign media reported that Quan Wuyi published an employee’s open letter on Friday and said that in March of next year, he will no longer serve as the CEO and vice president of Samsung Electronics. He will also withdraw from the board of directors and remove the Samsung monitor. The position of the chief executive officer.

1

OTT-licensee

BesTV assists top sailing event "Nokala"

On October 10th, the 2017 SYC "Shanghai Cup" Nola Kayak regatta and the Nokala Asia Championship's fleet conference was held on the banks of the Huangpu River. The organizer of the event announced the schedule and list of contestants. Twelve yachts from 10 countries and regions, including BesTV, made their debut. The competition will be held on October 28th and 29th.

2

OTT-streaming video

"China's New Song" in the second quarter exceeded 2.6 billion in the end. Iqiyi's entire network broadcast alone to create a high reputation variety

On the evening of October 8th, the 2017 finals of the second season of the large-scale original professional music program “China New Song” created by Zhejiang Star TV's joint Star Media Group was successfully completed at the Bird’s Nest. As of the end of the season, the total number of broadcasts of the iQiyi entire network alone and the exclusive live broadcast of the entire finals exceeded 2.6 billion. The number of hits in the finals reached 100 million, and the main topic of the microblog reached 4.3 billion, breaking into the Baidu variety list search index. One. From the traffic to the topical heat, the second season of “China New Song” became a well-known hot variety show on the entire network. As a result, Iqiyi’s entire network alone showed more accurate control of the contents of the head and improved platform operations. strength.

In September, the global application revenue list was released, Tencent video became the only video application in China.

According to the latest data from Sensor Tower store intelligence platform Store Intelligence, in addition to gaming, video and streaming media products are also important components of global mobile application revenue in the 30 mobile applications with the highest comprehensive revenue in the global App Store and Google Play store in September. section. Tencent’s video performance was strong, rushing into the list, ranking 30th, which is the only video application in China.

Leshi 3 Company was found to have paid compensation in arrears to employees within 3 months

LeTV employees have been arbitrated for being owed compensation for severance, and the results of the arbitration have come down recently. LeTV is required to pay off the owed money within a certain period of time. Otherwise, it will be enforced. On October 11th, hundreds of LeTV employees went to the Labor and Personnel Dispute Arbitration Court in Chaoyang District, Beijing, and signed an arbitration mediation. According to the results of the mediation book, Leshi Sports Culture Industry Development Co., Ltd. will drop the employees’ compensation money owed by December 10, otherwise it will be enforced by the court. Levision E-Commerce Co., Ltd.'s deadline is January 10 next year, and LeTV Automotive Co., Ltd. is also within the scope of this mediation.

B station July data study report released resources off users increase

On October 11th, the domestic data platform Aurora Big Data released the data research report of mobile terminal in July. Among them, the data traffic before and after the overseas movie and TV dramas of Part B's off-platform show that the daily new users of mobile station B did not decrease, but the monthly live users increased 40.1% compared with February.

Iqiyi leads the optimal content paid ecological exclusive live broadcast network broke 15 million

On October 8th, the 2017 China Tennis Open, which lasted for 9 days, formally ended. The exclusive broadcast of iQiyi’s live broadcast network broke 15 million. Previously, iQiyi Sports first broadcast live games of China ATP and WTA for over 100 games. Based on the successful operation experience of tennis tournaments, during the 2017 China Open, iQiyi officially announced that vertical content represented by tennis events starting from 2018 will be included in the pay-per-share system and announced the official opening of the tennis membership. Online pre-sale.

Momo launched the ad platform "Mozhuang Stars", and the anchormen's era of short video advertising has come.

In recent days, Momo's advertising system has been fully upgraded, and a brand-new red advertisement platform, Momostar, has been launched, allowing brand owners to select Chinese-Italian reds to shoot ads for them. In addition to unfamiliar streets, Meipai, Shakespeare and other platforms have also tested various forms of advertising, and in-depth cooperation with the brand to create "original ecological advertising." Such advertisements have also become more and more popular.

LeTV Film Industry responds to shareholders' litigation and injects "new LeTV" fears

On October 12th, LeTV Films made an explanation on the matter of Si Wei’s partnership prosecution, saying that in May 2017, it had provided necessary information such as financial statements, accounting books and corporate governance documents to Siwei’s partnership in a timely manner.

From 42 billion to 2 billion, Jia Yueting has fallen by 95% for 1 year

In recent days, Momo's advertising system has been fully upgraded, and a brand-new red advertisement platform, Momostar, has been launched, allowing brand owners to select Chinese-Italian reds to shoot ads for them. In addition to unfamiliar streets, Meipai, Shakespeare and other platforms have also tested various forms of advertising, and in-depth cooperation with the brand to create "original ecological advertising." Such advertisements have also become more and more popular.

Huiniu reached strategic cooperation with Storm Media to create a commercial carrier for video APP

Recently, Huiniu Marketing and STORM have reached a strategic cooperation, which represents the expansion of the marketing reach of advertisements into the field of online video, and for advertisers to compete in this advertising market with unlimited potential.

3

OTT-Application Platform

TV Cat released version 3.1.6: Member service online!

TV Cat publishes version 3.1.6, adds “Member Center” to the home personal center, and enhances the viewing quality. Members can enjoy ad-free, hot TV shows in advance, new movies in the theater line can be seen first, and many kinds of documentaries are free to see. Etc. Rights, one purchase, the whole family benefits.

4

OTT-terminal manufacturer

ITC: Latest decision on whether to ban sales of Hisense TV in the United States by November 11th

On September 30, the US National Trade Commission (ITC) issued a public announcement on the 27th of this month that it will investigate Sharp's case in which "Hisense" may infringe on SHARP's Internet TV patents. It is expected that the survey will be completed within 45 days. The result of the ruling was announced before November 11.

Bain Capital plans to have Toshiba's chip business listed in Japan within three years

U.S. private equity firm Bain Capital said on Thursday that it plans to allow Toshiba’s chip business to be listed on the Tokyo Stock Exchange within three years in order to realize return on investment. Sources revealed on Wednesday that to seize the time to complete the transaction, Bain Capital submitted relevant documents to China's anti-monopoly authority on the second day of the signing of the acquisition contract, requesting approval. However, due to many aspects of the chip business, the relevant review time may be extended.

Accelerate the popularity of laser television and promote the brand promotion with Hisense and Weibo

In recent days, Hisense demonstrated its 88-inch and 100-inch 4K laser television products at the Weibo Television Impact Festival and officially released the first 80-inch 4K laser TV product before the event. It is understood that this release of Hisense's 80-inch 4K laser cinema TV in the Tmall first, starting price 34,999 yuan; has begun to sell 100-inch laser cinema TV, priced at 79,999 yuan.

Qingdao Haier received a net purchase of 140 million yuan from foreign investors on October 9th

On October 9, Qingdao Haier (600690) appeared in the top ten actively traded shares of Shanghai Stock Exchange, ranking the 8th in the turnover of Shanghai Stock Exchange Hong Kong, and the total turnover of Hong Kong capital was 216 million. Among them, buy 178 million, sell 38,0357,000, net buy 140 million, net purchase accounted for 11.21% of the total volume of the stock that day.

Sharp Japan's Kameyama Plant #1 to Turn Production Vehicles and 8K Display Panels

According to "Nihon Keizai Shimbun" reported that Japanese panel maker Sharp (SHARP) will use the past to produce Apple's iPhone's small-size LCD panel at the Kameyama Plant No. 1 for production vehicles, as well as support for 8K images of medium-size LCD panel products.

Hisense 4K Laser TV won the 2017 CEDIA Best Product Award

Recently, at the 2017 US Smart Home and Audiovisual Electronics Exhibition (CEDIA) held in San Diego, the United States, the Hisense 4K laser television was highly praised by foreign media and won the 2017 CEDIA Best Product Award!

Samsung sells 49-inch 32:9 QLED gaming monitor

October 7 news, Samsung at the Cologne game show officially launched a new QLED game display, has a 49-inch, 32:9 ratio, while the resolution is 3840X1080. Now Samsung has officially launched this game monitor, priced at $ 1,499.

Skyworth Digital TV sales in September decreased 2% year-on-year to 1.754 million units

Skyworth Digital (00751) announced that in September 2017, the group’s total TV sales reached 1.754 million units, a decrease of 2% year-on-year. Among them, the Chinese market sold about 713,000 units, a year-on-year decrease of 30%; the overseas market sold 1.041 million units, an increase of 34% year-on-year.

Listen to the sound of the world premiere of Changhong CHiQ artificial intelligence TV Q5K

On October 12, Changhong officially released the world’s first CHiQ Q5K series equipped with artificial voice recognition for voiceprint recognition. The CHiQ Q5K series lost its mobile phone and remote control and directly interacted with the TV through the user’s voice, resulting in the entire artificial intelligence TV industry entering 3.0. era.

Konka Group Publicly Listed and Transferred 70% Equity Interest in Kangqiao Jia City

Recently, Konka Group issued an announcement that it plans to publicly transfer 70% of all its shares held by Kangqiao Jiacheng to not less than RMB 4.145 billion. This time, Konka's public listing of a 70% stake in Kangqiao Jiacheng involves the land of Konka's old factory, which has been “expensive and expensive” in Shenzhen. Konka Group issued an announcement saying that it hopes to dismantle the heavy asset business such as home appliance manufacturing and take off the label of “traditional manufacturing” to find new business growth points through investment, incubation and other methods.

PPUB smart TV Rubic UI new upgrade mobile phone turned intelligent remote control

Recently, the Rubicon UI system of PPTV Smart TV has been fully upgraded to version 4.4. With the addition of new micro-aid function, new UI design, member viewing coupon deduction and payment and other humanized settings, Rubic UI 4.4 once again created a new smart TV. How to play. After upgrading to the new version of Rubic UI 4.4, the PPTV smart TV can not only intelligently screen user needs, but also accurately push content to the top of the TV to achieve “desktop as content” and provide users with more thoughtful services.

Sports Marketing Continues to Build a 143-year-old Football Team in England

Blue Tech was informed that Hisense has become a partner in the science and technology of the Aston Villa Club in the United Kingdom and will cooperate throughout the 2017/18 season. It is reported that Hisense has performed well in the UK market this year and expects television sales to increase by 69% year-on-year, with sales of white goods increasing by 38% year-on-year.

HTC was exposed in New Zealand to apply for a new trademark:

October 11 news, according to foreign media reports, HTC registered in the United States and Europe last month, "Vive Focus" trademark, recently in New Zealand applied for a "Vive Eclipse" trademark. This may be the name of another HTC VR headset. According to the outline of the trademark application published by the New Zealand Intellectual Property Office, the application was submitted on October 6.

5

OTT-Data Analysis Platform

Ove cloud network daily report data: home wire market under the National Day Mid-Autumn Festival double-day promotion experienced "the coldest" season

On October 6th, this year's National Day Mid-Autumn Festival, the market for sales of promotional cords, suffered the “coldest season” in history. According to the daily monitoring data under the AVC line, the tone of the year-on-year downturn in the national cable market during the National Day Promotion this year has basically settled. According to the monitoring data of the Orvieto Net Daily, Sony TV's share of monitored retail sales rose by 5.4% year-on-year. For the first time in five years, it became the No. 1 retail brand for the National Day season.

Nelson Acquires Visual IQ, Digital Marketing Cross-Channel Monitoring and Attribution 2.0 Has Come

Under the general trend of the industry, Nielsen officially launched the acquisition of Visual IQ, a multi-touch attribution analysis company, recently. As an "old" company that has been pampered for many years in the industry, Visual IQ can help brands monitor the audience's performance across channels and devices, while also allowing advertising exposure and brand interaction, online conversion, offline sales, and other monitoring indicators. Perform attribution analysis to help the brand optimize and adjust the budget.

Scale down, product up - China's color TV market sales promotion report

During the 11th promotion period, China's color TV market suffered from cold, sales volume decreased by 15.6% year-on-year, and sales volume decreased by 11.9% year-on-year. While the market scale is declining, the opportunity brought by consumer upgrades to the color TV market is emerging. The sales volume of more than RMB 10,000 models is increasing, and the share of high-end products such as large-screen 55-inch screens and OLED TVs has increased rapidly, becoming a new market. Growth pole.

Denver trillion market Ovey cloud network transformation big data company

On October 12th, Ovid Cloud Network announced the launch of a new big data strategy of “Data, Data, and Innovation” and released the top five big data plans, big data for users, smart store AI, supply chain finance, and retail big data. Industry big data products. Wen Jianping, chairman of AVC, stated that Ovid’s business opportunities mainly depended on the home appliance industry. After the wisdom of the smart home big data strategy, Ovi will no longer be satisfied with such a traditional positioning of the appliance business. Ovy wants to break the image of the traditional home appliance big data company and completely transform the new big data company.

Focus on smart home field Ove Cloud Network released three series of big data products

On October 12th, the 2017 Ovid Cloud Network Big Data Product Launching Conference was held in Beijing with the theme of “Data Empowerment for Smart Future”. Ovid Cloud Network (AVC) has released a new big data development strategy of "Data, Intelligence, and People's Livelihood", and has released "A+" product groups, "V+" product groups and "C+ for industry, enterprise, and personal applications. "Product group.

6

OTT-solution provider

Yi+ cooperates with CITIC Guoan Heavyweight to create a real-time identification of TV live video AI

Recently, Yi+, a leading provider of artificial intelligence computer vision services in China, has stood out among many companies that are subject to visual identification technologies, and has been awarded a successful bid by CITIC Guoan Guangshi to achieve cooperation. The cooperation Yi+ will provide a visual identification solution for real-time identification and on-demand video of cable TV broadcasts for CITIC Guoan Guangshi. It can realize real-time video live broadcast content recognition in milliseconds on TV live broadcasts, as well as common objects and stars appearing on the channel. Characters, cars, cartoon characters, etc. are detected and recognized in real time.

7

OTT-Advertising Agency

Cool Cloud Announces Redefinition of Live TV Attention

On October 12, Beijing-Coolcloud Interactive Technology Co., Ltd. announced today that it is officially launching TV broadcasts for TV screens based on its own smart big data. This is a cool cloud refinement attention index, and the first step to improve the monitoring of the entire scene of big data, follow-up will also introduce on-demand attention and application attention.

This year, the OTT Leaders Summit has comprehensively upgraded the industrial chain and integrated "TV + AI + 4K/8K + entertainment + education + shopping + advertising" in all directions to create a "big screen event" exclusively for TV people. This summit is divided into two major themes. direction:

OTT New Media Trend Forum: Invites BesTV/Future TV/HuaDai Media/CIBN Internet TV/Mango TV/Galaxy Internet TV/South New Media Seven OTT Licensing Companies, and Ali/Tencent/IQIYI/Sohu/LeTV/ 7 large OTT platforms such as PPTV/Youpupule and 20 TV and TV APP companies participated in the summit. The 7 largest licensees, the leaders of video sites, and the Internet have entered the family giant to discuss how OTT can lead home entertainment.

Video Innovation Forum: Inviting Hisense/Haier/TCL/Konka/Changhong/Skyworth/Samsung/LG/Panasonic/Sony/Sharp/Philips/Lexi/Infik/YiDian/Sydiko TV and Set Top Box Terminals Manufacturers, as well as emerging artificial intelligence terminals and application companies such as Xiaomi/Whale/Lenovo/Looking/Storm/Vision/YI+, discuss the future family dividends and discuss the application direction of artificial intelligence.

The guests of the OTT conference covered the entire OTT large-screen ecological chain. More than 400 industry leaders gathered in Shanghai every November to discuss the direction of the future big screen.

Http://gfic2017.eventdove.com/

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