When the SIM card becomes an eSIM card, when the USB becomes an internal modem, when the PC becomes a fully interconnected PC, China Unicom and Intel see different opportunities in the past. When the two parties announced a strategic cooperation, they launched a fully connected PC support plan. At the time, China Unicom is exploring the transition from selling traffic to selling services.
Experience pain and tube pain in the era of USB network card
In the past, if a laptop needs to be connected to the Internet, it needs a USB network card, and later developed into a MiFi product, or a hotspot from a mobile phone. However, the above methods cannot meet the needs of business users for the PC to be connected at any time. As the notebook is becoming more and more thin and light, the USB port of the product is reduced, or the USB port is directly canceled, and the usability of the USB network card is greatly reduced. MiFi or mobile hotspots have challenged the power consumption of the device. Many users have to add a mobile power supply because they need to build their own hotspots. The steps to connect to the Internet are also cumbersome.
For operators, with the reduction of tariffs, the traditional traffic sales model is also facing the dilemma of pipeline. According to recent data from the Ministry of Industry and Information Technology, the two data of outgoing call duration and short message have been declining year by year, and traffic has been growing rapidly. Users have used cheaper and cheaper traffic to complete a variety of services that operators can profit from in the past. For example, network video and audio calls replace calls, and WeChat replaces text messages.
Solve the experience pain: full Internet PC platform
“Every time you go to a new place, such as an airport, a hotel, or a restaurant, the first thing you ask is to ask for its WiFi password, and then the name input and password input can be connected. The full Internet PC is the solution to this pain point.†Dr. Intel’s Pan In the live demonstration session, the first convenience of a fully interconnected PC is described. When users open a fully interconnected PC, they can directly connect to the LTE network. Through the LTE network manager jointly developed by China Unicom and Intel, identity authentication, service ordering, payment and traffic query can be completed, and the Internet can be directly connected.
The fully interconnected PC realizes the user's connection requirement at the same time, and also uses eSIM technology to improve the convenience of accessing the network. In the local environment, the user can complete the air writing number through the above LTE network manager and obtain an IoT ICCID number. . According to Chen Xiaotian, general manager of China Unicom Internet of Things, China Unicom has completed testing of full-internet PC air number writing in Europe at the end of this month, which means that even if users are in the state of international roaming, they can use Unicom's fully interconnected PC. Directly written to the European carrier's number, making it easy to use local Internet services.
On the other hand, Intel has been helping manufacturers in the PC field to launch more fully-interconnected PC products. Through the fully interconnected PC support program, the product design will help manufacturers to join the LTE module, complete the antenna design, and complete the field test of the spectrum in different regions, and finally get CAT certification. China Unicom and Intel will help PC manufacturers. Lenovo’s Wang Shuai’s product strategy for the future of all connected PCs: “All Lenovo’s PCs will implement AOAC (Always On Always Connected), and our ThinkPad also plans AOAC across the board.†This also means that the fully interconnected PC will In the future, it will become the standard product of PC manufacturers.
The ultimate landing of a fully interconnected PC is naturally inseparable from the operator's support for tariffs. However, Wang Ruigang, general manager of the China Communications Equipment Group's sales and marketing department, has thrown this topic at the scene. He said: "I always believe in the tariff. Being cheap to the extreme is worthless. Only through a good business model, all users, such as enterprise users, can reduce the overall cost of the system, increase its production efficiency, and gain more profits so that everyone can share it together instead of simply Reducing, if it is reduced to everyone's business, it is difficult to promote." So, how is Unicom planning?
Solve the pain of the pipeline: from selling traffic to selling services
The author found that, unlike the mobile phone number in the previous USB network card, the number in the fully connected PC is an IoT ICCID number, and the attachment name of the self-service operation manual of the product is also written as "China Unicom Internet of Things Self-Service". Obviously, a fully interconnected PC is more than just a channel for accessing the Internet. Chen Xiaotian believes that the era of mobile phones from functional machines to smart phones has ushered in a subversion. Mobile phones have become an aid to people, and PCs to fully connected PCs will also change in business models.
In the fully connected PC support plan released by China Unicom and Intel in the industry chain, in addition to the above mentioned technology, services, channels, testing, and tariffs fully support the development of the fully interconnected PC industry, it is also in July 2018. In June 2019, it provided support for the first 300,000 fully-connected PC products connected to Unicom's fully interconnected PC platform, including long-connected free traffic, 4 months of monthly 4GB traffic, and a monthly/year discount service application package. It is not difficult to find that the long connection free flow and monthly/year preferential service application packages all indicate that China Unicom will create a special service for the usage habits of all connected PC users. Chen Xiaotian said: "The future of fully interconnected PCs, not in the form of traffic, is in the form of services."
At the China Unicom and Intel cooperation conference, both China Unicom and Intel have repeatedly revealed that the seemingly simple LTE network manager will become the entrance of China Unicom in the PC field. Unicom will launch OA services and mail services for business people, and will also launch music video services to meet entertainment needs. User care will no longer be the amount of traffic used, but the service that enjoys which usage scenario. For example, Unicom Chen Xiaotian said that business people on the airport and high-speed rail don't have to worry about enough traffic. Just tell him how much a month's OA service is good. When he wants to relax, he can push him through the platform just launched. Video.
China Unicom's fully interconnected PC will no longer be selling traffic. Unicom hopes to bring the best experience to its customers together with its partners. If this form is established, it will also bring new growth space to the PC industry.
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