Since today (December 1), flat-panel TVs will implement an energy efficiency rating system, and energy-efficient ratios will not be fully delisted. This is followed by washing machines, refrigerators, induction cookers, rice cookers, electric fans, and air conditioners. Product implementation energy efficiency access.
Before the energy efficiency limit came, the merchants tightened the old-fashioned color TV with high energy consumption and low energy consumption.--Reporters saw in Suning, Gome and other stores yesterday, the old color TV price plunged: Changhong a 32-inch LCD TV "processing price" Only 2,290 yuan, Sharp 46G 100A from the market price of 7,499 yuan, down to 5,999 yuan; even the new color TV with energy efficiency standards, the price is also down.
However, starting from March 1, 2011, all products on the market will be labeled with energy efficiency.
New standard retreats old TV
The reporter saw in the Suning store yesterday that almost every brand color TV has hanged a yellow price reduction card, all kinds of sizes are complete: Changhong a 32-inch LCD TV, the original price of 2699 yuan, clearance price 2290 yuan; original price 4999 yuan 40 Inch Hisense a color TV, price cut 1100 yuan "handling"; Konka a 55-inch LCD TV, the original price of 8999 yuan, processing price is only 6999 yuan.
In Guangzhou Guomei Film Store, Changhong’s 50-inch plasma TV has “diving†from 5,999 yuan to 5,199 yuan; the old color TV price has also drove the price of the new color TV. Sales staff said that a new Skyworth LED 32-inch color TV, from 4,400 yuan to 3,600 yuan, "but only these days is the price, and prices will go up in December."
It is the "flat-panel TV energy efficiency limit value and energy efficiency rating" that has been implemented since today. It is understood that the "flat-panel TV energy efficiency limit value and energy efficiency rating" is divided into three levels, the first level is the target value of energy-saving products, in principle, it should be set at the highest level of similar products in the current market; the second-level is the evaluation level of energy-saving products, the index is set It should be higher than the average level of the product market; the third level is the market access level, and the indicator setting is mainly used to eliminate high-energy-consuming products in the market.
The energy efficiency indexes of the three levels of LCD TVs are 1.4, 1.0 and 0.6, respectively, and the plasma TVs are 1.2, 1.0 and 0.6 respectively.
Relevant data shows that after the implementation of the "flat-panel TV energy efficiency limit value and energy efficiency rating", about 14.5% of LCD TVs have requested to delist due to failure to meet the third-level energy efficiency standards.
The relevant person in charge of Guangzhou Suning revealed that the implementation of the "flat-panel TV energy efficiency limit value and energy efficiency rating" entered the countdown, and most of the LC D TVs that did not meet the minimum energy efficiency standards were processed, and the price reduction was greatly reduced, becoming the only major color TV brands. The approach, and the Asian Games closing ceremony three days of small holiday has also become the burst period of the major color TV brands to focus on cleaning up high energy consumption stocks before the implementation of energy efficiency standards.
“Suning has launched a special clearance campaign for energy-efficient flat-panel TVs below the third level. During the clearance period, the energy-efficient flat-panel TVs below the third grade will be sold at 50%, including Sharp, Sony, Samsung, LG, Hisense, TCL, Konka, Changhong and other brands. The clearance event."
TCL Chairman Li Dongsheng said that since the beginning of this year, TCL has been working hard to clean up CCFL LCD TV inventory. After the past nine months of cleaning up, the inventory has returned to normal levels; Yang Dongwen, president of Skyworth Color TV Business Unit, also stressed that Skyworth has no inventory pressure.
SMEs or lost price advantage
Since the first implementation of the energy efficiency labeling of washing machines on March 1, 2007, China has implemented energy efficiency labeling access systems for washing machines, refrigerators, induction cookers, rice cookers, electric fans, air conditioners and other products. The energy efficiency standard for flat-panel color TVs was officially released on June 30 this year.
In fact, when consumers buy color TVs, they rarely use energy consumption as one of the purchase indicators. Most of them consider indicators such as resolution, contrast, viewing angle, and response time.
But consideration of the energy efficiency standards for flat-panel TVs will accelerate the speed of LCD conversion to LEDs. Ovid Consulting (AVC) market monitoring data statistics, LED-backlit LCD TV retail sales of 827,000 units in the third quarter, penetration rate reached 20%, during the Mid-Autumn Festival, National Day, the market penetration rate was as high as 42%. With the implementation of energy efficiency standards, LED market share will be further enhanced.
In the eyes of Guangzhou Suning people, December is the watershed of LE D and LCD. "After nearly two years of cultivation, the proportion of LEDs is about 50%, which is basically the same as LCD, but after December, the share of LEDs will rise sharply, occupying the absolute mainstream of the color TV market."
“For the major domestic brands, there is no difficulty in the entry barrier of Level 3. The competition among the big brands is mainly higher energy efficiency products. In addition, the energy efficiency standard has been released on June 30. After 5 months of adjustment and preparation, we It is believed that the implementation of energy efficiency standards has little impact on major domestic color TV brands.†The latest report of Xiangcai Securities said that high energy efficiency means higher costs, and will lose competitive advantage for SMEs that have always pursued low-price strategies, so energy efficiency standards The introduction or will promote the reshuffle of the color TV industry.
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