Development failed to meet expectations, Samsung's new LED promotion team, etc.

It is reported that Samsung Group has recently disbanded the new business promotion team under the future strategic room, and on July 1 all team members resumed their original posts.

The relevant personnel of Samsung said that the new business promotion team played a pivotal role in promoting the career of the five new strategic undertakings. The new business was incorporated into Samsung's business divisions such as Samsung Electronics and Samsung SDI, and it officially entered the stage of commercialization. Therefore, it was decided to disband the promotion team on July 1.

However, the outside rumors were due to the former future strategic room director, Jin Shunze (voice) who led the new business promotion team left Samsung, and Samsung's previously ambitious new career development was not as expected, leading to the final dissolution of the new career promotion team.

In 2009, the original Samsung Electronics New Business Promotion Team was upgraded to a new business promotion team. Jin Shunze, then the team leader, was promoted to the first generation of future strategic director in the second year and received attention from all parties. After the establishment of the new business promotion team, Samsung announced: "By 2020, it will invest 23.3 trillion won in five areas of the new business and increase revenue by 50 trillion won."

The five new strategic businesses are rechargeable batteries, biopharmaceuticals and medical devices for solar cells, LEDs, and hybrid electric vehicles. The above five new businesses are expected to create approximately 45,000 jobs. But in the past three years, most new businesses have tasted any sweetness. Some people even think that the new business project chosen by Samsung is wrong.

It is understood that Samsung Electronics and Samsung Electric merged LED business in April 2009 and jointly established Samsung LED Co., Ltd. But the actual results are not satisfactory. At the end of 2011, Samsung LED was included in the Samsung Electronics LED Division. Last year, revenue increased by about 1 trillion won, barely crossing the break-even point.

Although most people in the industry are not optimistic about this year's LED market, Samsung Electronics has displayed more than 100 kinds of LED lighting products including new products at the "2013 World Lighting Expo" held in Philadelphia, USA, showing its determination to capture the global market. .

Samsung officials said that although the new business promotion team was disbanded, the establishment of a leading position in other fields as soon as possible after the mobile phone became a problem that Samsung urgently needs to solve, and Samsung will continue to seek new business development.

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